Gurpreet Bharya
Copywriter

Gurpreet Bharya

Past clients include Clinique, Airbnb, and Estee Lauder.
Work with Gurpreet Work with a Copywriter

About

Gurpreet Bharya is a copywriter with five years of experience working on a range of copywriting and editing projects, from websites to point-of-sale materials. She has worked with local businesses and multinational organizations across a variety of industries, including Clinique, Airbnb, Ria Financial, Estee Lauder, Ingeni Solutions, Les Vergers Boiron, Drink Aristocrat, and Mapiac. As a former content manager for a property platform, she has written a series of comprehensive area guides for the boroughs of London as well as managed its Twitter, Facebook, and Instagram social media accounts.

Employment

5 roles
Nov 2015 - Present 10 years 6 months
Copywriter
Independent

Gurpreet has five years of experience working on a range of copywriting and editing projects, from websites to point-of-sale materials.


As a content writer for Veelop:

  • Edited and SEO-optimized content, informing parents about the risks of social media platform, Instagram.

As a content writer for Traina:

  • Wrote SEO-optimized content aimed at fitness studios.

As a financial copywriter for Ria Financial:

  • Composed informative, engaging, and SEO-optimized posts for their blog and uploading them via Wordpress.

As a video script copywriter and editor for Ideology Consulting:

  • Worked alongside a web designer to create a series of B2B promotional videos.

As a copywriter for Les Vergers Boiron:

  • Wrote content for the new Asia section of their website.

As a copywriter for World Writers:

  • Worked on projects for Estée Lauder, Clinique, and Airbnb.

As an SEO copywriter and website editor for Mapiac:

  • Worked on proofreading, copyediting, and copywriting projects for their website and social media.

As a B2B technical copywriter and editor for Ingeni Solutions:

  • Focused on brand development and wrote engaging headlines for website pages and detailed technical web copy.
Feb 2019 - Sep 2019 7 months
Digital Content Manager
The Landmark Trust

The Landmark Trust is a charity that rescues historical buildings and makes them available for self-catering holidays.

  • Wrote content in line with key messages that connected with customers and supporters.
  • Managed the digital media assistant.
  • Worked alongside the digital marketing manager to create project briefs and guidelines.
  • Consistently worked to improve website and email engagement levels.
  • Created and launched a campaign to promote the latest Landmark.
  • Managed and created posts for the blog.
Apr 2017 - Dec 2018 1 year 8 months
Brand Copywriter & Content Writer
Landbay

Landbay is a peer-to-peer buy-to-let mortgage platform connecting borrowers with lenders.

  • Worked alongside the CEO, head of marketing, and head of product, as the sole copywriter, to build the company brand and tone of voice from the ground up.
  • Developed a social media content strategy and concepts for marketing campaigns.
  • Wrote copy for social media, blog posts, event banners, emails, and reports.
  • Switched between tones of voice to suit each of the three main target markets.
  • Worked alongside the UX team to develop the new Landbay website.
  • Wrote contributor blog posts for external organisations.
Nov 2017 - Jul 2018 8 months
Director & Copywriter
Bangles & Barfi

Bangles & Barfi is an online resource that provides the British-Asian market with luxury East-West fusion fashion.

  • Created and presented the business brand guidelines, tone of voice, and logo concept.
  • Developed the creative concept for video content and managed the company blog.
  • Interviewed Dior and Vivienne Westwood representatives for video and written content.
May 2016 - Jan 2017 8 months
Content Manager
OneDome

OneDome is a prop-tech startup that builds intelligent technology for estate agents and consumers.

  • Worked with the in-house graphic designer to develop a monthly social media strategy, including a series of GIFs, infographics, and illustrations.
  • Wrote a series of comprehensive area guides for the boroughs of London.
  • Managed the activity of external photographers and freelance writers. 

Education

Jun 2019 - Jul 2019 1 month
Training Course, Multi-Channel Marketing & the Customer Journey
E-Consultancy
Apr 2018 - May 2018 1 month
Training Course, Copywriting Masterclass
Chartered Institute of Marketing
Jun 2015 - Aug 2015 2 months
Diploma, Digital Marketing
Shaw Academy
Sep 2010 - Jun 2013 2 years 9 months
Bachelor of Arts, English Literature
University of Warwick

Portfolio

10 items