Gurpreet Bharya

Gurpreet has five years of experience working on a range of copywriting and editing projects, from websites to point-of-sale materials.

As a content writer for Veelop:

• Edited and SEO-optimized content, informing parents about the risks of social media platform, Instagram.

As a content writer for Traina:

• Wrote SEO-optimized content aimed at fitness studios.

As a financial copywriter for Ria Financial:

• Composed informative, engaging, and SEO-optimized posts for their blog and uploading them via Wordpress.

As a video script copywriter and editor for Ideology Consulting:

• Worked alongside a web designer to create a series of B2B promotional videos.

As a copywriter for Les Vergers Boiron:

• Wrote content for the new Asia section of their website.

As a copywriter for World Writers:

• Worked on projects for Estée Lauder, Clinique, and Airbnb.

As an SEO copywriter and website editor for Mapiac:

• Worked on proofreading, copyediting, and copywriting projects for their website and social media.

As a B2B technical copywriter and editor for Ingeni Solutions:

• Focused on brand development and wrote engaging headlines for website pages and detailed technical web copy.

The Landmark Trust is a charity that rescues historical buildings and makes them available for self-catering holidays.

• Wrote content in line with key messages that connected with customers and supporters.
• Managed the digital media assistant.
• Worked alongside the digital marketing manager to create project briefs and guidelines.
• Consistently worked to improve website and email engagement levels.
• Created and launched a campaign to promote the latest Landmark.
• Managed and created posts for the blog.

Landbay is a peer-to-peer buy-to-let mortgage platform connecting borrowers with lenders.

• Worked alongside the CEO, head of marketing, and head of product, as the sole copywriter, to build the company brand and tone of voice from the ground up.
• Developed a social media content strategy and concepts for marketing campaigns.
• Wrote copy for social media, blog posts, event banners, emails, and reports.
• Switched between tones of voice to suit each of the three main target markets.
• Worked alongside the UX team to develop the new Landbay website.
• Wrote contributor blog posts for external organisations.

Bangles & Barfi is an online resource that provides the British-Asian market with luxury East-West fusion fashion.

• Created and presented the business brand guidelines, tone of voice, and logo concept.
• Developed the creative concept for video content and managed the company blog.
• Interviewed Dior and Vivienne Westwood representatives for video and written content.

OneDome is a prop-tech startup that builds intelligent technology for estate agents and consumers.

• Worked with the in-house graphic designer to develop a monthly social media strategy, including a series of GIFs, infographics, and illustrations.
• Wrote a series of comprehensive area guides for the boroughs of London.
• Managed the activity of external photographers and freelance writers.