Study Abroad: India&nbsp;MBA Association - Director of Community Service&nbsp;National Association of Women MBA’s - Community Service Director&nbsp;

Major: Markets and CultureMinors: (1) Spanish, (2) Mandarin ChineseHonors/Awards: Felix Chen Asian Study Award, Chinese Language Study Abroad Scholarship Mandarin Language Immersion Beijing Institute of Education | Beijing, China Summer 2005&nbsp;

<ul><li>Designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations.</li><li>Created original content (as author and ghostwriter) for sites, including bulletproofexec.com, mindbodygreen, HuffingtonPost, Yahoo! Health, Zipongo, Spire, Razoo, SOLS, and more.</li><li>Established strategic partnerships with content publishers that drive traffic back to our site through content syndication and original content creation.</li></ul>

Content Strategist & Editor

<ul><li>Created shareable content backed by the latest nutrition science and optimized for SEO.&nbsp;</li><li>Provided a highly personalized nutrition plan for clients with chronic health conditions or those seeking to optimize their health. </li></ul>

Health & Wellness Writer & Holistic Nutritionist

Bulletproof specializes in diet and supplements.<ul><li>Wrote original, top-performing content for the Bulletproof blog, ghostwriting for Dave Asprey.</li><li>Managed strategic partnerships for content syndication to drive traffic back to our site, build our brand, and reach a broader audience.&nbsp;</li></ul>

Content Marketing Manager

Spire specializes in continuous respiration sensing and high-adherence, patient-friendly ambulatory monitoring.<ul><li>Led the Spire digital communications strategy, resulting in a 250% increase in followers and 140% increase in social media engagement.</li><li>Created shareable content that resulted in over 1000% increase in blog views, shares, and engagement while boosting Spire’s SEO.&nbsp;</li></ul>

<ul><li>Wrote and edited copy for the Chase app and website redesign, making the user flow more streamlined and user-friendly.&nbsp;</li><li>Designed and executed content strategies.</li></ul>

Razoo is an all-in-one nonprofit fundraising platform.<ul><li>Created digital marketing campaigns and collateral to train and educate nonprofits on&nbsp;social media tactics for fundraising on the Razoo crowdfunding platform.</li><li>Developed content strategy and carried out tactical deployment for all social media channels to drive engagement among a diverse audience including fundraisers, commercial partners, and nonprofit supporters.</li><li>Planned and executed strategic email marketing campaigns, resulting in highest converting channel.</li></ul>

Content Manager

<ul><li>Independently managed marketing projects under tight deadlines, including the complete redesign of corporate website and creation of a segment-targeted microsite, positioning Socialware as the industry subject matter expert.</li><li>Managed the Socialware collateral library to ensure a uniform and consistent product and brand message.&nbsp;</li></ul>

Marketing Communications Manager

CSID provides comprehensive credit data and identity management technologies and services.<ul><li>Led CSID rebranding efforts through managing a creative agency to develop our new&nbsp;website from start to finish, launching the company’s first successful social media program, and rewriting digital and print collateral. </li><li>Created marketing collateral for customer and reseller use that included marketing best practices, social media tactics for business development, industry specific research and analysis, and recommendations for developing online marketing campaigns.</li><li>Created and managed the editorial calendar and led a team of company blog contributors to write relevant content applying SEO principles to drive traffic to the site.</li></ul>

Marketing Manager

IDZ Technologies develops automated tool and asset management solutions, including RFID-GPS based tracking solution.<ul><li>Developed and implemented a company social media strategy.&nbsp;</li><li>Led digital marketing projects, including website development and social media campaigns.</li><li>Managed customer relationships including serving as a liaison between IT and customers.&nbsp;</li></ul>

Marketing Associate

Ghostwrote for the Bulletproof blog on the health benefits of olives.

How Olives Fight Inflammation

Candace Kennedy

Ghostwrote an article for Dave Asprey, published in HuffPost.

4 Healthy Fats for High Heat Cooking

Ghostwrote another article for the Bulletproof blog on the best adaptogens.

12 Best Adaptogens to Feel Less Stressed, Get Laser Focused and More

Crafted a blog post for Zipongo about tips to enjoy a healthier summer plate.

How to Build a Healthy Summer Plate

Wrote a blog post for Zipongo on leafy greens with the best health benefits.

10 Leafy Greens You Should Eat

Contributed a blog post for Zipongo on why it's good to shop at a farmers’ market.

Top 5 Reasons to Shop at a Farmers' Market

English (British)

Candace Kennedy is a content strategist with over a decade of experience in content creation, strategy, and marketing. She has designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations, such as JP Morgan Chase. Candace also has extensive experience in editing and email marketing.

Candace Kennedy

Employment Highlights

Education Highlights

Portfolio

How Olives Fight Inflammation

4 Healthy Fats for High Heat Cooking

12 Best Adaptogens to Feel Less Stressed, Get Laser Focused and More

How to Build a Healthy Summer Plate

10 Leafy Greens You Should Eat

Top 5 Reasons to Shop at a Farmers' Market

How Olives Fight Inflammation

4 Healthy Fats for High Heat Cooking

12 Best Adaptogens to Feel Less Stressed, Get Laser Focused and More

How to Build a Healthy Summer Plate

10 Leafy Greens You Should Eat

Top 5 Reasons to Shop at a Farmers' Market