Candace Kennedy

• Designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations.
• Created original content (as author and ghostwriter) for sites, including bulletproofexec.com, mindbodygreen, HuffingtonPost, Yahoo! Health, Zipongo, Spire, Razoo, SOLS, and more.
• Established strategic partnerships with content publishers that drive traffic back to our site through content syndication and original content creation.

• Created shareable content backed by the latest nutrition science and optimized for SEO. 
• Provided a highly personalized nutrition plan for clients with chronic health conditions or those seeking to optimize their health.

Bulletproof specializes in diet and supplements.

• Wrote original, top-performing content for the Bulletproof blog, ghostwriting for Dave Asprey.
• Managed strategic partnerships for content syndication to drive traffic back to our site, build our brand, and reach a broader audience. 

Spire specializes in continuous respiration sensing and high-adherence, patient-friendly ambulatory monitoring.

• Led the Spire digital communications strategy, resulting in a 250% increase in followers and 140% increase in social media engagement.
• Created shareable content that resulted in over 1000% increase in blog views, shares, and engagement while boosting Spire’s SEO. 

• Wrote and edited copy for the Chase app and website redesign, making the user flow more streamlined and user-friendly. 
• Designed and executed content strategies.

Razoo is an all-in-one nonprofit fundraising platform.

• Created digital marketing campaigns and collateral to train and educate nonprofits on social media tactics for fundraising on the Razoo crowdfunding platform.
• Developed content strategy and carried out tactical deployment for all social media channels to drive engagement among a diverse audience including fundraisers, commercial partners, and nonprofit supporters.
• Planned and executed strategic email marketing campaigns, resulting in highest converting channel.

• Independently managed marketing projects under tight deadlines, including the complete redesign of corporate website and creation of a segment-targeted microsite, positioning Socialware as the industry subject matter expert.
• Managed the Socialware collateral library to ensure a uniform and consistent product and brand message. 

CSID provides comprehensive credit data and identity management technologies and services.

• Led CSID rebranding efforts through managing a creative agency to develop our new website from start to finish, launching the company’s first successful social media program, and rewriting digital and print collateral.
• Created marketing collateral for customer and reseller use that included marketing best practices, social media tactics for business development, industry specific research and analysis, and recommendations for developing online marketing campaigns.
• Created and managed the editorial calendar and led a team of company blog contributors to write relevant content applying SEO principles to drive traffic to the site.

IDZ Technologies develops automated tool and asset management solutions, including RFID-GPS based tracking solution.

• Developed and implemented a company social media strategy. 
• Led digital marketing projects, including website development and social media campaigns.
• Managed customer relationships including serving as a liaison between IT and customers. 

Study Abroad: India 

MBA Association - Director of Community Service 

National Association of Women MBA’s - Community Service Director 

Major: Markets and Culture

Minors: (1) Spanish, (2) Mandarin Chinese

Honors/Awards: Felix Chen Asian Study Award, Chinese Language Study Abroad Scholarship

Mandarin Language Immersion

Beijing Institute of Education | Beijing, China Summer 2005