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Candace Kennedy

Candace Kennedy

Content Strategist

Past clients include JP Morgan Chase & Bulletproof 360.

Candace Kennedy is a content strategist with over a decade of experience in content creation, strategy, and marketing. She has designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations, such as JP Morgan Chase. Candace also has extensive experience in editing and email marketing.

Content Strategy
Content Creation
Content Marketing
Content Editing
Content Writing
Email Marketing
SEO Strategy
Brand Positioning
Nutrition, Wellness and Fitness Content
Healthcare Writing
SEO Writing
Brand Management
Blogging
WordPress
Candace Kennedy

Candace Kennedy

Past clients include JP Morgan Chase & Bulletproof 360.

Content Strategist

Candace is Available for Projects

Work with Candace

Employment Highlights

Content Strategist & Editor

Independent

June 2014 - Present (7 years 3 months)

Health & Wellness Writer & Holistic Nutritionist

Independent

May 2015 - April 2020 (4 years 11 months)

Content Marketing Manager

Bulletproof.com

July 2015 - February 2016 (7 months)

Content Marketing Manager

Spire.io

July 2014 - November 2015 (1 year 4 months)

5 More Entries

Education Highlights

Holistic Nutrition Certification, Nutrition

Bauman College

April 2015 - April 2017 (2 years)

MBA, Business

MJ Neeley School of Business at TCU

August 2007 - May 2009 (1 year 9 months)

Bachelor's of Arts, Sociology

Southern Methodist University

August 2002 - May 2007 (4 years 9 months)

Portfolio

Dave Asprey Blog

How Olives Fight Inflammation

HuffPost

4 Healthy Fats for High Heat Cooking

Dave Asprey Blog

12 Best Adaptogens to Feel Less Stressed, Get Laser Focused and More

How to Build a Healthy Summer Plate

10 Leafy Greens You Should Eat

Top 5 Reasons to Shop at a Farmers' Market

Dave Asprey Blog

How Olives Fight Inflammation

HuffPost

4 Healthy Fats for High Heat Cooking

Dave Asprey Blog

12 Best Adaptogens to Feel Less Stressed, Get Laser Focused and More

How to Build a Healthy Summer Plate

10 Leafy Greens You Should Eat

Top 5 Reasons to Shop at a Farmers' Market

Resume

Content Strategist & Editor

Independent

June 2014 - Present (7 years 3 months)

  • Designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations.
  • Created original content (as author and ghostwriter) for sites, including bulletproofexec.com, mindbodygreen, HuffingtonPost, Yahoo! Health, Zipongo, Spire, Razoo, SOLS, and more.
  • Established strategic partnerships with content publishers that drive traffic back to our site through content syndication and original content creation.

Health & Wellness Writer & Holistic Nutritionist

Independent

May 2015 - April 2020 (4 years 11 months)

  • Created shareable content backed by the latest nutrition science and optimized for SEO. 
  • Provided a highly personalized nutrition plan for clients with chronic health conditions or those seeking to optimize their health.

Content Marketing Manager

Bulletproof.com

July 2015 - February 2016 (7 months)

Bulletproof specializes in diet and supplements.

  • Wrote original, top-performing content for the Bulletproof blog, ghostwriting for Dave Asprey.
  • Managed strategic partnerships for content syndication to drive traffic back to our site, build our brand, and reach a broader audience. 

Content Marketing Manager

Spire.io

July 2014 - November 2015 (1 year 4 months)

Spire specializes in continuous respiration sensing and high-adherence, patient-friendly ambulatory monitoring.

  • Led the Spire digital communications strategy, resulting in a 250% increase in followers and 140% increase in social media engagement.
  • Created shareable content that resulted in over 1000% increase in blog views, shares, and engagement while boosting Spire’s SEO. 

Content Strategist & Editor

JP Morgan Chase Digital

November 2014 - July 2015 (8 months)

  • Wrote and edited copy for the Chase app and website redesign, making the user flow more streamlined and user-friendly. 
  • Designed and executed content strategies.

Content Manager

Razoo

May 2013 - July 2014 (1 year 2 months)

Razoo is an all-in-one nonprofit fundraising platform.

  • Created digital marketing campaigns and collateral to train and educate nonprofits on social media tactics for fundraising on the Razoo crowdfunding platform.
  • Developed content strategy and carried out tactical deployment for all social media channels to drive engagement among a diverse audience including fundraisers, commercial partners, and nonprofit supporters.
  • Planned and executed strategic email marketing campaigns, resulting in highest converting channel.

Marketing Communications Manager

Socialware

October 2011 - May 2012 (7 months)

  • Independently managed marketing projects under tight deadlines, including the complete redesign of corporate website and creation of a segment-targeted microsite, positioning Socialware as the industry subject matter expert.
  • Managed the Socialware collateral library to ensure a uniform and consistent product and brand message. 

Marketing Manager

CSID

October 2010 - October 2011 (1 year)

CSID provides comprehensive credit data and identity management technologies and services.

  • Led CSID rebranding efforts through managing a creative agency to develop our new website from start to finish, launching the company’s first successful social media program, and rewriting digital and print collateral.
  • Created marketing collateral for customer and reseller use that included marketing best practices, social media tactics for business development, industry specific research and analysis, and recommendations for developing online marketing campaigns.
  • Created and managed the editorial calendar and led a team of company blog contributors to write relevant content applying SEO principles to drive traffic to the site.

Marketing Associate

IDZ Technologies, Inc.

January 2010 - October 2010 (9 months)

IDZ Technologies develops automated tool and asset management solutions, including RFID-GPS based tracking solution.

  • Developed and implemented a company social media strategy. 
  • Led digital marketing projects, including website development and social media campaigns.
  • Managed customer relationships including serving as a liaison between IT and customers. 

Education

Holistic Nutrition Certification, Nutrition

Bauman College

April 2015 - April 2017 (2 years)

MBA, Business

MJ Neeley School of Business at TCU

August 2007 - May 2009 (1 year 9 months)

Study Abroad: India 

MBA Association - Director of Community Service 

National Association of Women MBA’s - Community Service Director 

Bachelor's of Arts, Sociology

Southern Methodist University

August 2002 - May 2007 (4 years 9 months)

Major: Markets and Culture

Minors: (1) Spanish, (2) Mandarin Chinese

Honors/Awards: Felix Chen Asian Study Award, Chinese Language Study Abroad Scholarship


Mandarin Language Immersion

Beijing Institute of Education | Beijing, China Summer 2005