Tarene Fung

• Consulted and handled different disciplines across social media from organic and paid strategies, paid social management, creative direction, account management, content creation, and graphic design.
• Worked with clients from lifestyle, hospitality, travel, fashion, beauty, and interior design industries.

• Revived and managed their social media presence, making sure to speak to the brand’s aesthetic while working towards quarterly business goals.
• Achieved overall channel growth and engagement in addition to aiding all e-commerce, digital, PR, and marketing efforts.
• Handled responsibilities including account and content management, community and customer service management, reporting and analytics, paid social management (post promotions), graphic design, and event coverage.
• Increased total annual IG growth by 48% (compared to 29.7% from previous year); increased total annual IG engagement by 122.6% (compared to previous year); increased total annual IG Stories impressions by 266.2% (compared to previous year).
• Relaunched weekly UGC story campaign, #InTheory, to cultivate an ongoing conversation and appreciation to the audience and customers of Theory. This garnered over 1.5 million IG Stories impressions.
• Helped launch social-only series, #TheoryAtWork, to generate more engagement and brand awareness.The series yielded 13 million total impressions and 1.13 million interactions across Facebook and Instagram.

Chandelier is a creative, media, and branded entertainment agency.

• Managed over 25 hospitality and travel accounts focusing on overall channel growth and engagement utilizing organic and paid strategies to meet both growth and conversion-based KPIs.
• Handled responsibilities including paid social management (growth and acquisition), organic and paid strategies, account and content management, reporting and analytics, graphic design, and influencer marketing.
• Developed and executed paid social campaign strategies, creative assets, targeting, and optimizations based on objectives.
• Translated analytics into digestible reports on key metrics and analyses for future insights and strategy development.
• Designed and executed all presentation materials, including graphics, pitch decks, press kits and monthly progress reports, clearly communicating and visualizing channel progress, media plans, and competitive trends.
• Led creative direction and management on several ad-hoc projects including brand and visual direction, coffee table book design, and corporate social media playbooks.
• Earned a Silver Award in Marketing Effectiveness from the Summit International Awards for travel-influencer activation in 2016. 

HMS Productions is a garment manufacturer in New York.

• Assisted the production manager to update delivery info in the system.
• Issued purchase order to factories and followed up for confirmation.
• Followed up with design and sales for any open issues like revision request, overage/shortage.
• Acted as a liaison between factory, design, sales, and technical to make sure information is correct for factory to produce garments.
• Followed up with factory for testings on fabric, trim, and garment for care and content label on garment.
• Checked with factory for fit/PP/TOP samples to ensure delivery will be on time.

• Asian Cultural Exchange (A.C.E) Club
• Global Marketing Course at Heythrop College in London
• Marketing Campaign for PIMM's of Diageo
• Created marketing campaign for PIMM's liqueur for final project studying Global Marketing in London. Focusing on different aspects from visual design to strategy and planning, Tarene and her team presented a full-fledged marketing campaign for PIMM's to be introduced to the American market.
• PharmaSim Simulation Program
• Maintained long-term profitability and market share in an increasingly competitive and changing environment for a mock over-the-counter cough medicine. After using the information presented in the exhibits and "purchasable" marketing research studies, they analyzed situation and made decisions in the areas of product choice, distribution, promotion, and pricing.
• Sophomore Integrated Project: Pension Plan Portfolio Management
• Stock market simulation in which they managed a portfolio. After conducting proper research in which industries or markets they would like to invest in, they curated a profitable portfolio where they monitored the stock performance for the duration of the Spring semester.
• Freshman Integrated Project: Marketing Campaign
• Created marketing solution utilizing industry analysis and marketing strategies.
• Recognized potential obstacles and formulated possible solutions with their campaign.
• Utilized upcoming international events, 2014 FIFA World Cup and 2016 Summer Olympics, as the base for their campaign.
• Ground Floor Freshman Project : "Campus Connect"
• Concept for new business at Fordham University (and later, other schools). Campus Connect is a website where college students at Fordham University can do business with one another in a safe environment. Campus Connect requires a university email to ensure members are university students. The idea of the site is for students to exchange services instead of paying for them.