Tarene Fung

• Revived and managed their social media presence, making sure to speak to the brand’s aesthetic while working towards quarterly business goals.
• Achieved overall channel growth and engagement in addition to aiding all e-commerce, digital, PR, and marketing efforts.
• Handled responsibilities including account and content management, community and customer service management, reporting and analytics, paid social management (post promotions), graphic design, and event coverage.
• Increased total annual IG growth by 48% (compared to 29.7% from previous year); increased total annual IG engagement by 122.6% (compared to previous year); increased total annual IG Stories impressions by 266.2% (compared to previous year).
• Relaunched weekly UGC story campaign, #InTheory, to cultivate an ongoing conversation and appreciation to the audience and customers of Theory. This garnered over 1.5 million IG Stories impressions.
• Helped launch social-only series, #TheoryAtWork, to generate more engagement and brand awareness.The series yielded 13 million total impressions and 1.13 million interactions across Facebook and Instagram.

Chandelier is a creative, media, and branded entertainment agency.

• Managed over 25 hospitality and travel accounts focusing on overall channel growth and engagement utilizing organic and paid strategies to meet both growth and conversion-based KPIs.
• Handled responsibilities including paid social management (growth and acquisition), organic and paid strategies, account and content management, reporting and analytics, graphic design, and influencer marketing.
• Developed and executed paid social campaign strategies, creative assets, targeting, and optimizations based on objectives.
• Translated analytics into digestible reports on key metrics and analyses for future insights and strategy development.
• Designed and executed all presentation materials, including graphics, pitch decks, press kits and monthly progress reports, clearly communicating and visualizing channel progress, media plans, and competitive trends.
• Led creative direction and management on several ad-hoc projects including brand and visual direction, coffee table book design, and corporate social media playbooks.
• Earned a Silver Award in Marketing Effectiveness from the Summit International Awards for travel-influencer activation in 2016. 

HMS Productions is a garment manufacturer in New York.

• Assisted the production manager to update delivery info in the system.
• Issued purchase order to factories and followed up for confirmation.
• Followed up with design and sales for any open issues like revision request, overage/shortage.
• Acted as a liaison between factory, design, sales, and technical to make sure information is correct for factory to produce garments.
• Followed up with factory for testings on fabric, trim, and garment for care and content label on garment.
• Checked with factory for fit/PP/TOP samples to ensure delivery will be on time.