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Jessica Zaleski

Content Writer

Jessica Zaleski

Specializes in B2B and B2C copy.

Jessica Zaleski is a content marketing writer, editor, and content strategist with expertise in creating B2B and B2C content for brands. She has provided services in copywriting, content strategy, editing, social media content, brand development, and consulting and written on personal finance, education, technology, marketing, real estate, and healthcare. Her work has appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.

Content Writing
Content Marketing
B2B Content
B2C Content
Content Strategy
Copywriting
Content Editing
Social Media Content Creation
Brand Development
Personal Finance Content
Education Content
Technology Content
Real Estate Content
Press Releases
Blog Writing
Marketing Communications
White Paper Writing
Case Studies
Web Content Creation
Adobe Photoshop
Adobe InDesign
Google Analytics
HTML
CSS
SEO
Marketo
WordPress
Jira
Jessica Zaleski

Jessica Zaleski

Specializes in B2B and B2C copy.

Content Writer

Jessica is Available for Projects

Work with Jessica

Employment Highlights

Writer, Editor & Content Strategist

Independent

April 2019 - Present (5 years)

Senior Copywriter

Kasasa

July 2016 - April 2019 (2 years 10 months)

Content Strategy Specialist

Hayes Software Systems

January 2015 - July 2016 (1 year 7 months)

Assistant Editor

TheKnot.com

February 2014 - January 2015 (1 year)

Education Highlights

Bachelor of Science, Journalism

University of Florida

January 2008 - May 2012 (4 years 5 months)

Portfolio

theknot.com

9 Must-Know Tips for Choosing Your Wedding Party

HuffPost

13 Stages of Getting Engaged

HuffPost

9 Things Your Bridesmaids Want You to Know

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theknot.com

9 Must-Know Tips for Choosing Your Wedding Party

HuffPost

13 Stages of Getting Engaged

HuffPost

9 Things Your Bridesmaids Want You to Know

-

Resume

Writer, Editor & Content Strategist

Independent

April 2019 - Present (5 years)

  • Specialized in B2B and B2C copy.
  • Collaborated with clients to create marketing materials, product descriptions, blogs, white papers, social media posts, and other web content.
  • Performed copyediting and proofreading services.
  • Created editorial calendars and developed brand strategy.
  • Appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.

Senior Copywriter

Kasasa

July 2016 - April 2019 (2 years 10 months)

Kasasa is a leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions.

  • Collaborated with creative, product, operations, and marketing to formulate strategies that attract, engage, and retain clients.
  • Managed projects across internal teams to ensure deliverables and timelines were met.
  • Created content for B2B sales support, including video scripts, direct mail, and webinars, while maintaining consistency of Kasasa brand voice.
  • Developed materials for Kasasa Nation conference, including the website which won a gold dotCOMM award and a silver W3 award in 2017.
  • Conducted A/B tests and analyzed results to optimize content.

Content Strategy Specialist

Hayes Software Systems

January 2015 - July 2016 (1 year 7 months)

Hayes Software Systems develops, markets, sells, and supports software and services to help manage the daily activities of K-12 campuses and district administration.

  • Collaborated with product, integration, support, and sales teams to develop content that met company business goals.
  • Oversaw a team of freelance writers and designers, established expectations, and ensured content was delivered on time.
  • Conducted interviews with customers for guest blog posts, case studies, and testimonials.
  • Executed content audits and developed yearly editorial calendars.

Assistant Editor

TheKnot.com

February 2014 - January 2015 (1 year)

The Knot is an all-in-one wedding-planning resource.

  • Produced a weekly email newsletter using Responsys, which required coordinating with several stakeholders across the organization.
  • Wrote and edited blog posts about wedding trends.
  • Answered questions and concerns from brides and grooms during a weekly Facebook Q&A session.

Homepage Entertainment Editor

AOL/Huffington Post Media Group

November 2012 - December 2013 (1 year 2 months)

  • Curated entertainment stories from partner sites for the AOL.com homepage and live-edited breaking stories as updates came in.
  • Devised compelling headlines, deks, and teasers for homepage stories.
  • Analyzed readership and click-through metrics and modified homepage copy to improve site performance.

Education

Bachelor of Science, Journalism

University of Florida

January 2008 - May 2012 (4 years 5 months)

  • Graduated cum laude.
  • Concentration in Psychology.