<ul><li>Graduated cum laude.</li><li>Concentration in Psychology.</li></ul>

<ul><li>Specialized in B2B and B2C copy.</li><li>Collaborated with clients to create marketing materials, product descriptions, blogs, white papers, social media posts, and other web content.</li><li>Performed copyediting and proofreading services.</li><li>Created editorial calendars and developed brand strategy.</li><li>Appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.</li></ul>

Writer, Editor & Content Strategist

Kasasa is a leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions.<ul><li>Collaborated with creative, product, operations, and marketing to formulate strategies that attract, engage, and retain clients.</li><li>Managed projects across internal teams to ensure deliverables and timelines were met.</li><li>Created content for B2B sales support, including video scripts, direct mail, and webinars, while maintaining consistency of Kasasa brand voice.</li><li>Developed materials for Kasasa Nation conference, including the website which won a gold dotCOMM award and a silver W3 award in 2017.</li><li>Conducted A/B tests and analyzed results to optimize content.</li></ul>

Senior Copywriter

Hayes Software Systems develops, markets, sells, and supports software and services to help manage the daily activities of K-12 campuses and district administration.<ul><li>Collaborated with product, integration, support, and sales teams to develop content that met company business goals.</li><li>Oversaw a team of freelance writers and designers, established expectations, and ensured content was delivered on time.</li><li>Conducted interviews with customers for guest blog posts, case studies, and testimonials.</li><li>Executed content audits and developed yearly editorial calendars.</li></ul>

Content Strategy Specialist

The Knot is an all-in-one wedding-planning resource.<ul><li>Produced a weekly email newsletter using Responsys, which required coordinating with several stakeholders across the organization.</li><li>Wrote and edited blog posts about wedding trends.</li><li>Answered questions and concerns from brides and grooms during a weekly Facebook Q&amp;A session.</li></ul>

Assistant Editor

<ul><li>Curated entertainment stories from partner sites for the AOL.com homepage and live-edited breaking stories as updates came in.</li><li>Devised compelling headlines, deks, and teasers for homepage stories.</li><li>Analyzed readership and click-through metrics and modified homepage copy to improve site performance.</li></ul>

Homepage Entertainment Editor

Developed a guide to choosing a wedding party.

9 Must-Know Tips for Choosing Your Wedding Party

Jessica Zaleski

Created content enumerating 13 stages someone may go through when getting engaged.

13 Stages of Getting Engaged

Wrote about how to stay in tune with best friends and keep them happy on their wedding.

9 Things Your Bridesmaids Want You to Know

English (British)

Jessica Zaleski is a content marketing writer, editor, and content strategist with expertise in creating B2B and B2C content for brands. She has provided services in copywriting, content strategy, editing, social media content, brand development, and consulting and written on personal finance, education, technology, marketing, real estate, and healthcare. Her work has appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.

Jessica Zaleski

Employment Highlights

Education Highlights

Portfolio

9 Must-Know Tips for Choosing Your Wedding Party

13 Stages of Getting Engaged

9 Things Your Bridesmaids Want You to Know

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9 Must-Know Tips for Choosing Your Wedding Party

13 Stages of Getting Engaged

9 Things Your Bridesmaids Want You to Know

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