<ul><li>Focused mostly on helping other agencies with managing their online marketing process and clients. Provided direct consultation to clients around content strategy and content development, SEO, PPC, local search, social media, blogging, email marketing, and web analytics.</li><li>Managed customized email marketing campaigns, including campaigns to engage broker partners and retain their customers. Led to most profitable year for client in four years.</li><li>Developed tailored processes for case study creation and production.</li><li>Provided content management, content strategy, content production, and project management for clients across the country.</li><li>Collaborated with team of writers and designers.</li><li>Implemented lead scoring, lead grading, and pipeline forecasting.</li><li>Worked as analytics lead in charge or reporting, Google Analytics, lead scoring, lead grading, and pipeline forecasting.</li><li>Functioned as technology lead in charge of vetting CRM and MA solutions for clients. Instrumental in onboarding, configuration, training, utilization, and administration of platforms.</li><li>Developed sales and marketing dashboard for C and executive-level clients.</li><li>Clients: Well Planned Web, Solvate, and Retire Easy.</li></ul>

Online Marketing Consultant

The Food Group is a premier full-service advertising, marketing, content, and brand engagement agency that specializes in food and beverage.<ul><li>Collaborated with multiple agency teams, including account services, creative, digital, and media, to provide successful marketing campaigns for food manufacturers and commodity boards. Lead for Google Analytics and reporting. </li><li>Worked with clients, internal teams, and agency partners to implement recommendations and campaigns. </li><li>Focused on providing strategic direction for content, websites, SEO, inbound marketing, email marketing, and social media.</li><li>Supported integrated broker promotions across broker portals, websites, email communications, trade publications, and industry events. </li><li>Actively involved in review of analytics, CRM data, and market research to inform strategic planning and website recommendations for the foodservice sites of 12 national brands. </li><li>Presented measurement concepts, campaign results, and recommendations to C and executive-level clients. </li><li>Consulted with client marketing and sales teams to provide reports, dashboards, and data visualization solutions. </li><li>Trained internal teams on analytics and digital best practices. </li><li>Managed projects between account, media, and digital teams.</li></ul>

Digital Marketing Practice Lead, Digital Tracking Manager & Analytics Manager

acquirgy provides search engine marketing (SEM) and direct response television (DRTV) services.&nbsp;<ul><li>Managed online marketing campaigns for large online businesses and Fortune 500 companies. Focused on direct response and branding campaigns on a national level. Responsible for strategy and implementation of search, display, and content campaigns across multiple engines. </li><li>Provided consultation on landing page optimizations, usability, and enhanced calls to action.</li><li>Managed team of Search Marketing Specialists. </li><li>Oversaw large display campaign using CPC model to drive eCPM 30% lower than projected, while generating almost double the amount of traffic to the site. </li><li>Implemented new campaign structure for e-commerce client that resulted in a sales increase of 41% MOM and 355% YOY. </li><li>Helped improve CTR of a national brand campaign from 1.59% to 7.49% in eight months, through strategic implementation of copy testing and optimizations.</li><li>Involved in the onboarding of new bid management system. </li><li>Led evaluation of new agency project management software.</li></ul>

Search Marketing Manager

Pop Lab offers search engine marketing and optimization, paid ad management, and custom web design.<ul><li>Managed online marketing campaigns for small and medium sized businesses. Focused on driving qualified and relevant traffic to clients through front page placement in the search engines.</li><li>Experienced in developing optimized, fully accessible sites and implementing PPC marketing campaigns. Also provided consultation on email marketing and social media campaigns.</li><li>Communicated strategies to clients and provided consulting for the enhancement of marketing campaigns.</li><li>Provided information architecture, content development, optimization, accessibility audits, landing page analysis, and campaign analysis using Omniture.</li></ul>

Senior Project Coordinator & Trainer

Collaborated with thought leaders and subject matter experts (SME) to create original online content with the Well Planned Web team of content creators.

16 Content Marketing Lessons From the State of the Union Address

Marie Weber

Developed the process for case study interviews and managed the content development process with a client and team of writers and designers. This Slideshare details how Marie and her team were able to turn those case study interviews into multiple forms of content.

Well Planned Web Content Strategy

English (British)

Marie Weber works directly with clients on online marketing campaigns covering analytics, content creation, email marketing, SEO, keyword research, social media, and PPC. She utilizes analytics, CRM data, and market research to build strategic recommendations. At The Food Group, she collaborated with multiple agency teams, including account services, creative, digital, and media, to provide successful marketing campaigns for food manufacturers and commodity boards. Her technology skills include Salesforce, Sugar CRM, Pardot, Marketo, HubSpot, ZoomInfo, Google Analytics, Google Tag Manager, Google Data Studio, WordPress, Sitefinity, Sitecore, Screaming Frog, Moz, Google Ads Editor, and
Google Keyword Planner.

Marie Weber

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16 Content Marketing Lessons From the State of the Union Address

Well Planned Web Content Strategy

16 Content Marketing Lessons From the State of the Union Address

Well Planned Web Content Strategy