KDnuggets specializes in artificial intelligence, analytics, big data, data science, and machine learning.<ul><li>Handled the entire digital marketing activities such as SEO, email and content marketing to increase traffic organically.</li><li>Authored blogs that got more social shares and ranked high on Google. A blog on data science garnered 550 shares and ranked number two on Google for the target keyword “transitioning to data science”, outranking websites like Forbes.&nbsp;</li><li>Performed a content audit and deleted 48 blog posts. Two months after deleting these blog posts, organic traffic to the remaining posts increased by 7%.&nbsp;</li><li>Edited the HTML emails, A/B tested the subject lines, and sent the email campaigns to subscribers. Increased the open rate of the email newsletter from 20% to 29% by using behavioral segmentation.</li><li>Established strong social media presence across Facebook, Twitter, and LinkedIn.</li></ul>

Digital Marketing Executive

Ideas2IT is a product engineering firm that engages in the website creation, application development, and designing services.<ul><li>Achieved first page Google ranking on key terms for the company’s site after optimizing content. Wrote a 2,000-word blog post which ranked number 4 on Google for the highly competitive keyword “Chatbot use cases”.&nbsp;</li><li>Executed a paid search campaign for four months, which increased the qualified leads by 85%, decreased the average cost per lead by 31%, and decreased the average cost per click by 45%.</li><li>Assisted with the redesign of the company’s website, helping to translate newly defined brand guidelines into a compelling and engaging web presence; also wrote website copy.</li><li>Enhanced media exposure and brand recognition through blog and newsletter that earned rave reviews from clients.</li></ul>

Senior Digital Marketing Executive

Crayon Data is a big data company and AI company providing digital personalization engine, maya.ai, that engages customers with taste-led personalization and increases conversion rates.<ul><li>Grew Crayon's big data content portal, Bigdata-madesimple.com, from 30,000 to 200,000 monthly visits and email subscribers from 2,000 to 20,000 in a span of 22 months, without spending any money on paid advertising.</li><li>Made onsite SEO changes like optimizing crawl budget, building optimized sitemaps, and optimizing the top landing pages. Also, did a link building outreach to request links for the top landing pages.&nbsp;</li><li>Wrote blog posts that ranked high on search engines for competitive keywords. Wrote a blog on Python that ranked on page number one for the highly competitive target keyword "data analysis using python", as well as over several other secondary keyword variations.</li><li>Interviewed world-renowned experts in the banking technology industry and compiled these interviews into an ebook. The ebook was a lead magnet to increase the number of email subscribers. The influencers shared the e-book with their followers, and this increased the number of email subscribers by 20%.</li><li>Created a documented content marketing strategy that captures everything from editorial calendar to an in-depth plan to promote every content after publishing. Developed a weekly email newsletter to engage with the subscribers.</li></ul>

Redevon is an online web and IT firm offering its services to businesses, brands, and products.<ul><li>Recognized and commended by manager and internal clients for consistently producing well-researched, high-quality content that exceeded expectations.&nbsp;</li><li>Provided expertise to small business owners looking to drive sales through search engine optimization and paid search advertising.</li></ul>

Digital Marketing Analyst

Wrote a 2,000-word blog post which ranked number 4 on Google for the highly competitive keyword “Chatbot use cases”.

50 of the Best Chatbot Use Cases

Manu Jeevan Prakash

Authored a blog on data science which garnered 550 shares and ranked number two on Google for the target keyword “transitioning to data science”, outranking websites like Forbes.

A Step-by-Step Guide to Transitioning your Career to Data Science

Created reviews of some courses that offer education in data science.

Review of Top 10 Online Data Science Courses

Introduced and explained what the K-Means algorithm is.

Possibly the Simplest Way to Explain K-Means algorithm

Created a step-by-step guide to determining the most common SQL pitfalls.

Common SQL JOIN Pitfalls

Exploring IRS Data With SQL in Google BigQuery

Featured the world-renowned experts in the banking industry.

The Masters of Big Data - Interviews With Five Big Data Experts in Banking

Wrote about an interview with the vice president of technology at DBS Bank and how he started in the banking industry.

An Interview With Jaiveer Singh, VP of Technology at DBS Bank (Singapore)

Interviewed the director of research at Cornerstone Advisors and discussed about a wide range of subjects, from how banks need to use the data they have at hand, to their business models, his opinions on the views shared by his peers, and how he thinks the battle between Fintechs and Banks is finally going to play out.

Expert Interview With Ron Shevlin About the Role of Big Data in Banking

English (British)

Manu Prakash is an analytics and digital marketing expert with over four years of experience in SEO, content marketing and SEM, and a documented record of success in increasing online presence and brand awareness. He has worked at the intersection of business and data science at KDnuggets, Crayon Data, Redevon IT Technologies, and Ideas2IT. As a writer, he blogs about big data, Python, data science, and machine learning. Manu is also Google Analytics, Google AdWords, and HubSpot Content Marketing certified.

Manu Jeevan Prakash

Employment Highlights

Education Highlights

Portfolio

50 of the Best Chatbot Use Cases

A Step-by-Step Guide to Transitioning your Career to Data Science

Review of Top 10 Online Data Science Courses

Possibly the Simplest Way to Explain K-Means algorithm

Common SQL JOIN Pitfalls

Exploring IRS Data With SQL in Google BigQuery

50 of the Best Chatbot Use Cases

A Step-by-Step Guide to Transitioning your Career to Data Science

Review of Top 10 Online Data Science Courses

Possibly the Simplest Way to Explain K-Means algorithm

Common SQL JOIN Pitfalls

Exploring IRS Data With SQL in Google BigQuery