Manu Jeevan Prakash
Analytics Expert

Manu Jeevan Prakash

Specializes in Python, machine learning & data science.
Work with Manu Jeevan Work with a Analytics Expert

About

Manu Prakash is an analytics and digital marketing expert with over four years of experience in SEO, content marketing and SEM, and a documented record of success in increasing online presence and brand awareness. He has worked at the intersection of business and data science at KDnuggets, Crayon Data, Redevon IT Technologies, and Ideas2IT. As a writer, he blogs about big data, Python, data science, and machine learning. Manu is also Google Analytics, Google AdWords, and HubSpot Content Marketing certified.

Employment

4 roles
May 2019 - Present 7 years
Digital Marketing Executive
KDnuggets

KDnuggets specializes in artificial intelligence, analytics, big data, data science, and machine learning.

  • Handled the entire digital marketing activities such as SEO, email and content marketing to increase traffic organically.
  • Authored blogs that got more social shares and ranked high on Google. A blog on data science garnered 550 shares and ranked number two on Google for the target keyword “transitioning to data science”, outranking websites like Forbes. 
  • Performed a content audit and deleted 48 blog posts. Two months after deleting these blog posts, organic traffic to the remaining posts increased by 7%. 
  • Edited the HTML emails, A/B tested the subject lines, and sent the email campaigns to subscribers. Increased the open rate of the email newsletter from 20% to 29% by using behavioral segmentation.
  • Established strong social media presence across Facebook, Twitter, and LinkedIn.
Apr 2017 - Apr 2018 1 year
Senior Digital Marketing Executive
Ideas2IT Technology

Ideas2IT is a product engineering firm that engages in the website creation, application development, and designing services.

  • Achieved first page Google ranking on key terms for the company’s site after optimizing content. Wrote a 2,000-word blog post which ranked number 4 on Google for the highly competitive keyword “Chatbot use cases”. 
  • Executed a paid search campaign for four months, which increased the qualified leads by 85%, decreased the average cost per lead by 31%, and decreased the average cost per click by 45%.
  • Assisted with the redesign of the company’s website, helping to translate newly defined brand guidelines into a compelling and engaging web presence; also wrote website copy.
  • Enhanced media exposure and brand recognition through blog and newsletter that earned rave reviews from clients.
May 2015 - Mar 2017 1 year 10 months
Digital Marketing Executive
Crayon Data

Crayon Data is a big data company and AI company providing digital personalization engine, maya.ai, that engages customers with taste-led personalization and increases conversion rates.

  • Grew Crayon's big data content portal, Bigdata-madesimple.com, from 30,000 to 200,000 monthly visits and email subscribers from 2,000 to 20,000 in a span of 22 months, without spending any money on paid advertising.
  • Made onsite SEO changes like optimizing crawl budget, building optimized sitemaps, and optimizing the top landing pages. Also, did a link building outreach to request links for the top landing pages. 
  • Wrote blog posts that ranked high on search engines for competitive keywords. Wrote a blog on Python that ranked on page number one for the highly competitive target keyword "data analysis using python", as well as over several other secondary keyword variations.
  • Interviewed world-renowned experts in the banking technology industry and compiled these interviews into an ebook. The ebook was a lead magnet to increase the number of email subscribers. The influencers shared the e-book with their followers, and this increased the number of email subscribers by 20%.
  • Created a documented content marketing strategy that captures everything from editorial calendar to an in-depth plan to promote every content after publishing. Developed a weekly email newsletter to engage with the subscribers.
Sep 2013 - May 2015 1 year 8 months
Digital Marketing Analyst
Redevon IT Services

Redevon is an online web and IT firm offering its services to businesses, brands, and products.

  • Recognized and commended by manager and internal clients for consistently producing well-researched, high-quality content that exceeded expectations. 
  • Provided expertise to small business owners looking to drive sales through search engine optimization and paid search advertising.

Education

Jan 2018 - Dec 2018 11 months
Post Graduate Program, Big Data Analytics
Georgian College
Jan 2012 - Dec 2014 2 years 11 months
Master of Business Administration, Marketing
IFIM Business School
Jan 2006 - Dec 2010 4 years 11 months
Bachelor's Degree, Engineering
Valliammai Engineering College

Portfolio

9 items