Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Cheech Foo

Cheech Foo

Search Engine Optimization Expert

E-commerce and enterprise SEO expert for Chinese marketing.

Cheech Foo is an independent SEO and CRO professional specializing in Chinese digital marketing including WeChat, Weibo, Baidu and mobile payment solutions like WeChat Pay and Alipay. His excellent understanding of the western markets and local Chinese marketing landscape has helped various Australian businesses market growth both in China and within Australia. Cheech has also provided paid search optimization and analytics optimization services for brands and publicly listed companies such as Huggies, Commonwealth Bank, Accumax Global, Lonely Planet, and Cedar Woods Properties. A director of Ignite Search and Ignite China, he is a finalist for 2018 Information Technology Category Small Business Champions and 2017 Belmont & Western Australian Small Business Awards.

Digital Marketing
UX Design
Website Development
Conversion Rate Optimization
Advertising
Analytics
Pay Per Click
Search Engine Optimization
Social Media Optimization
Paid Search
Social Media
Performance Marketing
Chinese Marketing
WeChat
Weibo
Baidu
WeChat Pay
Alipay
Cheech Foo

Cheech Foo

E-commerce and enterprise SEO expert for Chinese marketing.

Search Engine Optimization Expert

Cheech is Available for Projects

Work with Cheech

Employment Highlights

Director

Ignite China

November 2017 - Present (3 years 7 months)

Director

Ignite Search

September 2014 - Present (6 years 9 months)

SEO Services Director

White Chalk Road

September 2013 - August 2014 (11 months)

Online Marketing Account Manager

White Chalk Road

November 2012 - September 2013 (10 months)

3 More Entries

Education Highlights

Bachelor of Commerce

The University of Western Australia

January 2006 - December 2008 (2 years 11 months)

Digital Marketing

Digital Cadet

January 2007 - December 2007 (11 months)

Portfolio

www.ignitesearch.com.au

Search Engine Optimization and Digital Marketing

www.ignitechina.com.au

Chinese Digital Marketing Services

Internet Retailing

Google Breaks Long-Standing SEO Policy

West Australian

The West Australian September 2015 Edition

www.ignitesearch.com.au

Fenix SEO

Bruce Clay, Inc. Blog

Video Optimization

www.ignitesearch.com.au

Search Engine Optimization and Digital Marketing

www.ignitechina.com.au

Chinese Digital Marketing Services

Internet Retailing

Google Breaks Long-Standing SEO Policy

West Australian

The West Australian September 2015 Edition

www.ignitesearch.com.au

Fenix SEO

Bruce Clay, Inc. Blog

Video Optimization

Resume

Director

Ignite China

November 2017 - Present (3 years 7 months)

Ignite China helps businesses, whether based in Australia or from other countries to market into China and the overseas Chinese.

  • Promoted brands with Baidu pay per click (PPC), Chinese social media ads, Weibo ads and WeChat ads.
  • Offered Chinese SEO, Weibo and WeChat social media services and even Chinese websites, including design, translation, and hosting solutions optimized for access in China.
  • Finalist for 24th Belmont & Western Australian Small Business Awards 2017.
  • Clients: Piara Central, Emerald Park Private Estate, Cedar Woods Properties, Lonely Planet and Vibe Hotels.

Director

Ignite Search

September 2014 - Present (6 years 9 months)

Ignite Search is a high-performance digital marketing agency, focusing primarily on search engine optimization as well as paid search, analytics optimization, and conversion rate optimization.

  • Helped individuals and organizations build, improve, and protect their brand online.
  • Generated traffic, leads, and sales for businesses across the Asia Pacific region.
  • Finalist for Small Business Champions 2018 - Information Technology Category and 24th Belmont & Western Australian Small Business Awards 2017.
  • Clients: Huggies, Commonwealth Bank, Accumax Global, Lonely Planet and Cedar Woods Properties.

SEO Services Director

White Chalk Road

September 2013 - August 2014 (11 months)

White Chalk Road is a Google Premier Partner and boutique marketing agency specializing in SEO, search marketing, advertising, and marketing automation.

  • Delivered technical website optimization, coordinated the creation and submission of website content and built online community and back links.
  • Determined the effectiveness of Internet marketing campaigns and maintained ongoing contact with clients on the progress of the projects.
  • Monitored projects from inception to completion and collaborated with team members to accomplish SEO goals.

Online Marketing Account Manager

White Chalk Road

November 2012 - September 2013 (10 months)

  • Managed key client accounts in the complete team delivery of online marketing services.
  • Managed external outsourcing relationships and created strategies for business development.
  • Developed online marketing strategy and planning.
  • Managed employee recruitment, induction and continuous team training optimization of core business processes.

SEO Consultant & Senior SEO Consultant

Bruce Clay

May 2010 - November 2012 (2 years 6 months)

Bruce Clay, Inc. is an award-winning global digital marketing agency providing ethical search engine optimization services, consulting, and training.

  • Involved in the complete delivery process of SEO, CRO, and SMO services.
  • Contributed to top ranking, traffic, and a positive return on investment for high traffic enterprise level clients.
  • Managed client relationships with team management experience.
  • Managed stakeholders from manager to C-level and across multiple third-party agencies by delivering PPC support, web development, UX, copywriting, media and PR to name a few.

President

Young Adult Division of Buddhist Light International Association of Western Australia (YAD-BLIAWA)

January 2009 - May 2010 (1 year 4 months)

YAD-BLIAWA is a group of youth who are not necessarily Buddhists but have an interest in learning more about Buddhism and life. 

  • Supervised promotions and advertising for the Buddha Birthday Festival 2009, and directed the development and promotion of the now defunct event website www.bbfperth.com.au. The event attracted over 20,000 patrons.
  • Dealt with conflict resolution, group training and public relations with various levels of client groups.
  • Was responsible for the management of substantial funds of the group.

Website Product Manager

Kitchenware Direct

September 2009 - February 2010 (5 months)

Kitchen Direct (now merged with Kitchen Warehouse) is a kitchenware retailer with 13 large format stores across Australia and an international online store.

  • Managed product content with strong detail and focus on the site and liaised with suppliers and internal staff to solve challenges.
  • Worked with one of the largest kitchenware e-commerce firms in Australia with a turnover of more than $6 million.
  • Developed complex product management through the Netsuite content management system, link building strategies, SEO article writing and competitor analysis.

Education

Bachelor of Commerce, Marketing & Corporate/Investment Finance

The University of Western Australia

January 2006 - December 2008 (2 years 11 months)

Digital Marketing, Digital Marketing

Digital Cadet

January 2007 - December 2007 (11 months)