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Christina Elghazi

Christina Elghazi

Digital Marketer

Director of marketing at ForwardPMX.

Christina Elghazi is a results-driven digital marketer with over eight years of experience in content marketing, SEO, SEM, paid media, social media marketing, website management, and digital strategy. She is the director of marketing at ForwardPMX and has worked for The Search Agency in planning and implementing multi-channel marketing initiatives including digital, content, and event strategies. Her skills include various social platforms, digital marketing tools, and web analytics software.

Digital Marketing
SEO
Paid Media
Social Media Marketing
Website Management
Digital Strategy
Content Marketing
Content Strategy
Event Marketing
Email Marketing
Public Relations
SEO Strategy
SEO Keyword Research
SEO Audit
Link Building
Competitive Analysis
Market Research
PPC
Social Media Platforms
Web Analytics
Ahrefs
Facebook Ads
Google Ads
Google Analytics
Google Data Studio
Google Search Console
HootSuite
Linkedin Ads
Screaming Frog
Twitter Ads
SEM
Christina Elghazi

Christina Elghazi

Director of marketing at ForwardPMX.

Digital Marketer

Christina is Available for Projects

Work with Christina

Employment Highlights

Director, Marketing

The Search Agency

March 2019 - Present (2 years 1 month)

Director, Marketing

ForwardPMX

January 2020 - Present (1 year 3 months)

Senior Manager, Earned Media & Creative SEO

The Search Agency

July 2016 - February 2019 (2 years 7 months)

Promotions Team Manager, Earned Media

The Search Agency

February 2014 - June 2016 (2 years 4 months)

1 More Entries

Education Highlights

Bachelor of Arts

Sociology

September 2008 - May 2012 (3 years 8 months)

Resume

Director, Marketing

The Search Agency

March 2019 - Present (2 years 1 month)

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

  • Built a data-driven integrated marketing program for our core marketing channels (digital, social, editoriaL email, events, PR, and brand) to promote the professional services of one of the nation’s leading full-service performance marketing agencies.
  • Developed a successful thought leadership strategy that included speaking engagements, guest posts, and award submissions.
  • Led the creation of all technical marketing collateral including pitch decks, case studies, datasheets, and whitepapers.
  • Conducted market research and competitive analyses to determine new product and market opportunities.
  • Diagnosed and resolved technical SEO issues to accelerate growth and profitability and mitigate losses in organic performance. Shaved 10 seconds off site speed, bring ing average load times down to 2.9s and PageSpeed Insights Score up to 91/100.
  • Doubled organic web traffic and grew impressions by 200% YoY for thesearchagency.com.
  • Orchestrated rebranding of agency and spearheaded full website migration project when TSA was acquired by ForwardPMX in 2020, leading to a 200% increase in traffic and 30x boost in visibility (impressions) for forward pmx.com.

Director, Marketing

ForwardPMX

January 2020 - Present (1 year 3 months)

  • Oversaw the marketing department.
  • Evaluated and developed marketing strategy and plan.
  • Planned, directed, and coordinated marketing efforts.

Senior Manager, Earned Media & Creative SEO

The Search Agency

July 2016 - February 2019 (2 years 7 months)

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

  • Provided SEO recommendations and extracted actionable insights from keyword research, link audits, and competitive analyses to capture organic traffic for clients including reaItor.com, Dun & Bradstreet, Boston Consulting Group, and Dollar Shave Club.
  • Trained over six direct reports on all content marketing and creative SEO fundamentals, including content mapping, persona development, campaign planning and execution, identifying and reporting on meaningful KPIs, and data analysis.
  • Developed highly personalized, relevant content and designed custom distribution strategies to help clients reach the right person, at the right time, with content that matched search intent and nurtured users along the path to conversion.
  • Pulled insights from SERPs to help clients win search integrations, including featured snippets, PAA boxes, and knowledge panels.

Promotions Team Manager, Earned Media

The Search Agency

February 2014 - June 2016 (2 years 4 months)

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

  • Managed, trained, and mentored team of six in L.A. office and four in India office. Established internal processes, reports, and strategies for direct reports to execute.
  • Developed best practices for all facets of offsite SEO, including link building, promotions, content marketing, local SEO, paid and owned social media, link analysis and manual penalty recovery, outreach, influencer marketing, and content amplification.
  • Demonstrated industry thought leadership in on and offsite SEO through blog posts and industry roundtables.

SEO & Promotional Content Editor

The Search Agency

September 2012 - January 2014 (1 year 4 months)

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

  • Established and managed partnerships with bloggers and social influencers through email outreach and content fulfillment.
  • Created and edited promotable content for offsite placement as one of many white-hat link building strategies.
  • Developed promotional campaigns with complete ownership of process, from ideation and data collection to final reporting.
  • Provided SEO recommendations based on keyword research, link audits, competitive analyses, and page optimizations.

Education

Bachelor of Arts, Sociology

Sociology

September 2008 - May 2012 (3 years 8 months)

  • GPA 3.80.
  • Honors: Magna Cum Laude; Dean’s List (Spring 2019 to Spring 2012).