<ul><li>Associated with Dean's Fellows in Social Impact and was a member of BUST Snowboarding Team.</li></ul>

Upstart Marketing is a digital marketing consultancy built on performance-based marketing.<ul><li>Provided clients with increased brand exposure through driving targeted online traffic to their websites using Facebook and Instagram ads, increasing sales and retention.</li><li>Attained new customers, educated existing customers, and retargeted any lost opportunities with various funnel strategies for clients.</li><li>Implemented successful Amazon advertising campaigns for clients.</li><li>Audited and optimized client websites and email drip campaigns to increase conversions.</li></ul>

Founder

RageOn&nbsp;is a one-stop all-over-print shop for T-shirts and more for brands like KISS, Lisa Frank, Black Eyed Peas, Technodrome1 and Larry Carlson to name a few.<ul><li>Worked as an independent consultant to provide marketing expertise to the company.</li><li>Researched industries, markets, demographics, trends, sales results, and other data related to the products.</li><li>Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials.</li><li>Created detailed reports with research findings and analysis to develop marketing strategies.</li></ul>

Marketing Advisor

Provia Laboratories and Store-A-Tooth is medical research lab and stem cell banking company.<ul><li>Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using WordPress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce.</li><li>Established integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions.</li><li>Reported directly to CEO.</li></ul>

Director of Marketing

<ul><li>Developed overall brand strategy while overseeing all aspects of digital marketing, including paid advertising, social, email, marketplace, SEM, and mobile.</li><li>Helped increase revenue throughout tenure from approximately $0.4 million to $6 million and grew users from 0 to over 730,000 with CPI’s as low as $0.10.</li><li>Overhauled Facebook campaign structure and introduced new ad types to increase revenue from $67,000 to $1.2 million during tenure, managing and running all accounts for two years.</li><li>Implemented a product feed that enabled a 400% increase in Google Shopping performance.</li><li>Vetted and managed outsourced vendors, including marketing agencies delivering SEM, SEO, affiliate, display ads, and PR services.</li><li>Established RageOn as a seller on Amazon and implemented successful advertising campaigns.</li></ul>

Director of Digital Marketing

<ul><li>Led day-to-day marketing and overall business operations in close collaboration with the CEO.</li><li>Improved systems and processes, including operations, staff training, and marketing strategy and branding.</li><li>Recruited, managed, and led multi-disciplinary teams - securing lower employee turnover with high levels of engagement by creating a fun, all-inclusive, high-energy work environment.</li></ul>

Executive Assistant & Interim Director of Marketing

<ul><li>Led the execution of customer orders and coordinated purchase orders with international manufacturers.</li><li>Verified customer orders are properly received, processed and delivered, managed the fulfillment staff and at the same time, liaised with delivery partners.</li><li>Managed inventory and customer order control.</li></ul>

Fulfillment Manager

Worked as a director of marketing for a stem cell banking company. Decreased the average cost per lead, with less spend and an increased number of qualified sales leads that converted to opportunities at a higher rate.

Provia Labs

Cindy Le

Crafted overall brand strategy while overseeing all aspects of digital marketing including paid advertising, social, email, marketplace, SEM, and mobile for a clothing company.

RageOn!

Founded a digital marketing consultancy, providing clients with increased brand exposure through driving targeted online traffic to their websites using Facebook and Instagram ads, increasing sales and retention.

Upstart Marketing

Featured in an article along with other 43 founders, revealing the growth hacking strategies they used to land their first paying customers, and gain traction in the market.

43 Founders Reveal Growth Hacking Strategies That Landed First Customers

Worked with a contractor to begin development of a new website using WordPress with a focus on SEO, landing pages, Salesforce/Pardot integrations.

Dental Stem Cell Banking

Managed a six-person group to create a high-quality product. The project entailed researching a topic in the natural science area and creating a fifty-page research proposal. Proposed a long term solution to recycling, taking in consideration of the Green Fence Policy enacted by China.

Capstone Project

Contributed to the development of RageOn's mobile app. With this app, consumers will be able to create custom all-over-print T-shirts, tank tops, sweatshirts, hoodies, and even shower curtains all from their phones.

RageOn App

English (American)

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Cindy Le

Employment Highlights

Education Highlights

Portfolio

Provia Labs

RageOn!

Upstart Marketing

43 Founders Reveal Growth Hacking Strategies That Landed First Customers

Dental Stem Cell Banking

Capstone Project

Provia Labs

RageOn!

Upstart Marketing

43 Founders Reveal Growth Hacking Strategies That Landed First Customers

Dental Stem Cell Banking

Capstone Project