Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Cindy Le

Cindy Le

Digital Marketer

SEM specialist for consumer products, eCommerce & biotech.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Digital Marketing
Shopify
Public Relations
Display Ads
Email Marketing
Marketing Automation
Search Engine Marketing (SEM)
Search Engine Optimization
Social Media Marketing
E-Commerce Content
E-Commerce Content Strategy
Drip Email Campaigns
Facebook Ads
Pardot
Salesforce
Social & Digital Analytics
WordPress
Zapier
Instagram Ads
E-Commerce Marketing
Google Ads
Branding
ROI Analysis
User Acquisition
Amazon Ads
Marketing Funnels
Mobile App Marketing
Cindy Le

Cindy Le

SEM specialist for consumer products, eCommerce & biotech.

Digital Marketer

Cindy is Available for Projects

Work with Cindy

Employment Highlights

Marketing Advisor

RageOn

February 2019 - Present (2 years 8 months)

Founder

Independent

April 2018 - Present (3 years 6 months)

Director of Marketing

Provia Laboratories / Store-A-Tooth

February 2019 - Present (2 years 8 months)

Director of Digital Marketing

RageOn

May 2017 - February 2019 (2 years 9 months)

2 More Entries

Education Highlights

Bachelor of Science in Business Administration & Management

Boston University

January 2012 - December 2015 (4 years 11 months)

Resume

Marketing Advisor

RageOn

February 2019 - Present (2 years 8 months)

RageOn is a one-stop all-over-print shop for T-shirts and more for brands like KISS, Lisa Frank, Black Eyed Peas, Technodrome1 and Larry Carlson to name a few.

  • Worked as an independent consultant to provide marketing expertise to the company.
  • Researched industries, markets, demographics, trends, sales results, and other data related to the products.
  • Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials.
  • Created detailed reports with research findings and analysis to develop marketing strategies.

Founder

Independent

April 2018 - Present (3 years 6 months)

Upstart Marketing is a digital marketing consultancy built on performance-based marketing.

  • Provided clients with increased brand exposure through driving targeted online traffic to their websites using Facebook and Instagram ads, increasing sales and retention.
  • Attained new customers, educated existing customers, and retargeted any lost opportunities with various funnel strategies for clients.
  • Implemented successful Amazon advertising campaigns for clients.
  • Audited and optimized client websites and email drip campaigns to increase conversions.

Director of Marketing

Provia Laboratories / Store-A-Tooth

February 2019 - Present (2 years 8 months)

Provia Laboratories and Store-A-Tooth is medical research lab and stem cell banking company.

  • Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using WordPress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce.
  • Established integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions.
  • Reported directly to CEO.

Director of Digital Marketing

RageOn

May 2017 - February 2019 (2 years 9 months)

  • Developed overall brand strategy while overseeing all aspects of digital marketing, including paid advertising, social, email, marketplace, SEM, and mobile.
  • Helped increase revenue throughout tenure from approximately $0.4 million to $6 million and grew users from 0 to over 730,000 with CPI’s as low as $0.10.
  • Overhauled Facebook campaign structure and introduced new ad types to increase revenue from $67,000 to $1.2 million during tenure, managing and running all accounts for two years.
  • Implemented a product feed that enabled a 400% increase in Google Shopping performance.
  • Vetted and managed outsourced vendors, including marketing agencies delivering SEM, SEO, affiliate, display ads, and PR services.
  • Established RageOn as a seller on Amazon and implemented successful advertising campaigns.

Executive Assistant & Interim Director of Marketing

RageOn

December 2014 - May 2017 (2 years 5 months)

  • Led day-to-day marketing and overall business operations in close collaboration with the CEO.
  • Improved systems and processes, including operations, staff training, and marketing strategy and branding.
  • Recruited, managed, and led multi-disciplinary teams - securing lower employee turnover with high levels of engagement by creating a fun, all-inclusive, high-energy work environment.

Fulfillment Manager

RageOn

May 2014 - August 2014 (3 months)

  • Led the execution of customer orders and coordinated purchase orders with international manufacturers.
  • Verified customer orders are properly received, processed and delivered, managed the fulfillment staff and at the same time, liaised with delivery partners.
  • Managed inventory and customer order control.

Education

Bachelor of Science in Business Administration & Management, Business Administration & Management

Boston University

January 2012 - December 2015 (4 years 11 months)

  • Associated with Dean's Fellows in Social Impact and was a member of BUST Snowboarding Team.