Cindy Le
Digital Marketer

Cindy Le

SEM specialist for consumer products, eCommerce & biotech.
Work with Cindy Work with a Digital Marketer

About

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Employment

6 roles
Feb 2019 - Present 7 years 3 months
Director of Marketing
Provia Laboratories / Store-A-Tooth

Provia Laboratories and Store-A-Tooth is medical research lab and stem cell banking company.

  • Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using WordPress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce.
  • Established integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions.
  • Reported directly to CEO.
Feb 2019 - Present 7 years 3 months
Marketing Advisor
RageOn

RageOn is a one-stop all-over-print shop for T-shirts and more for brands like KISS, Lisa Frank, Black Eyed Peas, Technodrome1 and Larry Carlson to name a few.

  • Worked as an independent consultant to provide marketing expertise to the company.
  • Researched industries, markets, demographics, trends, sales results, and other data related to the products.
  • Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials.
  • Created detailed reports with research findings and analysis to develop marketing strategies.
Apr 2018 - Present 8 years 1 month
Founder
Independent

Upstart Marketing is a digital marketing consultancy built on performance-based marketing.

  • Provided clients with increased brand exposure through driving targeted online traffic to their websites using Facebook and Instagram ads, increasing sales and retention.
  • Attained new customers, educated existing customers, and retargeted any lost opportunities with various funnel strategies for clients.
  • Implemented successful Amazon advertising campaigns for clients.
  • Audited and optimized client websites and email drip campaigns to increase conversions.
May 2017 - Feb 2019 1 year 9 months
Director of Digital Marketing
RageOn
  • Developed overall brand strategy while overseeing all aspects of digital marketing, including paid advertising, social, email, marketplace, SEM, and mobile.
  • Helped increase revenue throughout tenure from approximately $0.4 million to $6 million and grew users from 0 to over 730,000 with CPI’s as low as $0.10.
  • Overhauled Facebook campaign structure and introduced new ad types to increase revenue from $67,000 to $1.2 million during tenure, managing and running all accounts for two years.
  • Implemented a product feed that enabled a 400% increase in Google Shopping performance.
  • Vetted and managed outsourced vendors, including marketing agencies delivering SEM, SEO, affiliate, display ads, and PR services.
  • Established RageOn as a seller on Amazon and implemented successful advertising campaigns.
Dec 2014 - May 2017 2 years 5 months
Executive Assistant & Interim Director of Marketing
RageOn
  • Led day-to-day marketing and overall business operations in close collaboration with the CEO.
  • Improved systems and processes, including operations, staff training, and marketing strategy and branding.
  • Recruited, managed, and led multi-disciplinary teams - securing lower employee turnover with high levels of engagement by creating a fun, all-inclusive, high-energy work environment.
May 2014 - Aug 2014 3 months
Fulfillment Manager
RageOn
  • Led the execution of customer orders and coordinated purchase orders with international manufacturers.
  • Verified customer orders are properly received, processed and delivered, managed the fulfillment staff and at the same time, liaised with delivery partners.
  • Managed inventory and customer order control.

Education

Jan 2012 - Dec 2015 3 years 11 months
Bachelor of Science in Business Administration & Management, Business Administration & Management
Boston University

Portfolio

7 items