The Eventful Group is an award-winning global B2B company, specializing in industry events and festivals.<ul><li>Managed the content marketing function for The Eventful Group's portfolio of events, focusing on technology and innovation. </li><li>Worked with speakers to turn their ideas into insightful content, such as blog posts, long-form articles, whitepapers, eBooks, and research reports. </li><li>Wrote on various subject areas, including HR technology, learning &amp; development, legal innovation, and supply chain &amp; procurement.</li></ul>

Content Marketing Manager

<ul><li>Wrote content for B2B businesses who want show their expertise and build their authority.</li><li>Produced articles, blog posts, case studies, thought leadership pieces, downloadable guides, and whitepapers on a range of topics, including HR tech, innovation and business processes, learning and development, legal, procurement, sales, and technology.</li><li>Clients: The Eventful Group, True Potential, Deutsche Messe, Legal Innovation &amp; Tech Fest, and HR Innovation &amp; Tech Fest, among others.</li></ul>

Content Writer

<ul><li>Provided marketing and communication support for a global commercial law firm of 2,000 lawyers in 48 offices around the world. </li><li>Wrote, reviewed, and implemented internal and external communications that enhance the firm's brand and profile both internally and externally.</li></ul>

Marketing Communications Specialist

The National E-Health Transition Authority (NEHTA) is a government funded organization that is leading the national vision for electronic health in Australia. <ul><li>Established solid internal communications practices in this rapidly changing organization of over 300 staff.</li><li>Planned and executed communication strategies, including creating public relations and marketing materials.</li></ul>

Communications Coordinator

<ul><li>Oversaw marketing and communications within the Europe, Middle East, and Africa (EMEA) region. </li><li>Provided support to marketing and communications professionals and partners in over 94 countries in the region through the development of the intranet, production of regional newsletter, and sharing of best practices within the group.</li></ul>

Marketing & Communications Assistant Manager, EMEA

Created an article on using the Net Promoter Score (NPS) to measure the aspect of learning programs.

How to Use NPS to Evaluate Your Learning Program

Clare Hastings

Summarized the key themes and session highlights from Mainstream Conference 2019.

Mainstream Conference 2019 Highlights

Wrote on how to win people's attention using gamification.

#Winning: Using Gamification to Engage Your People

Developed a case study on Adidas employee performance strategy.

How Adidas Is Using Sports Psychology to Sharpen Employee Performance

Created content on the key steps that Sydney Water has taken to build a trusted data strategy and the benefits that are flowing onto their valued customers.

Sydney Water’s Data Strategy Makes the Insights Flow

Wrote on five key trends that Josh Bersin outlined during his keynote presentation at HR Innovation & Tech Fest 2018.

Josh Bersin’s Top 5 Digital HR Trends

Interviewed leading experts on legal innovation and summarized their insights into a report. This report formed the cornerstone of marketing content for a leading events company to showcase the thought leadership on offer at their annual conference.

Legal Innovation Report 2020

Created an analysis of learning and development trends from a top industry thought leader.

Bersin’s Top Three L&D Developments to Watch in 2019

Ghostwrote an article on behalf of a professor of law on the implications of AI for lawyers.

Artificial Intelligence is Not a Threat to Lawyers...Yet

Wrote a case study on Air New Zealand's employee experience strategy.

Air NZ’s Top 5 Strategies to Make Employee Experience Soar

English (British)

Clare Hastings is a B2B content writer with 12 years in marketing communications, the last six years in content marketing. She has written articles, blog posts, case studies, thought leadership pieces, downloadable guides, and whitepapers on a range of topics, including HR tech, innovation and business processes, learning and development, legal, procurement, sales, and technology. His past clients include The Eventful Group, True Potential, Deutsche Messe, Legal Innovation & Tech Fest, and HR Innovation & Tech Fest.

Clare Hastings

Employment Highlights

Education Highlights

Portfolio

How to Use NPS to Evaluate Your Learning Program

Mainstream Conference 2019 Highlights

#Winning: Using Gamification to Engage Your People

How Adidas Is Using Sports Psychology to Sharpen Employee Performance

Sydney Water’s Data Strategy Makes the Insights Flow

Josh Bersin’s Top 5 Digital HR Trends

How to Use NPS to Evaluate Your Learning Program

Mainstream Conference 2019 Highlights

#Winning: Using Gamification to Engage Your People

How Adidas Is Using Sports Psychology to Sharpen Employee Performance

Sydney Water’s Data Strategy Makes the Insights Flow

Josh Bersin’s Top 5 Digital HR Trends