Clare Hastings
B2B Writing

Clare Hastings

Writes on HR tech, legal, innovation, and learning & development.
Work with Clare Work with a B2B Writing

About

Clare Hastings is a B2B content writer with 12 years in marketing communications, the last six years in content marketing. She has written articles, blog posts, case studies, thought leadership pieces, downloadable guides, and whitepapers on a range of topics, including HR tech, innovation and business processes, learning and development, legal, procurement, sales, and technology. His past clients include The Eventful Group, True Potential, Deutsche Messe, Legal Innovation & Tech Fest, and HR Innovation & Tech Fest.

Employment

5 roles
Sep 2019 - Present 6 years 8 months
Content Writer
Independent
  • Wrote content for B2B businesses who want show their expertise and build their authority.
  • Produced articles, blog posts, case studies, thought leadership pieces, downloadable guides, and whitepapers on a range of topics, including HR tech, innovation and business processes, learning and development, legal, procurement, sales, and technology.
  • Clients: The Eventful Group, True Potential, Deutsche Messe, Legal Innovation & Tech Fest, and HR Innovation & Tech Fest, among others.
Jul 2013 - Present 12 years 10 months
Content Marketing Manager
The Eventful Group

The Eventful Group is an award-winning global B2B company, specializing in industry events and festivals.

  • Managed the content marketing function for The Eventful Group's portfolio of events, focusing on technology and innovation.
  • Worked with speakers to turn their ideas into insightful content, such as blog posts, long-form articles, whitepapers, eBooks, and research reports.
  • Wrote on various subject areas, including HR technology, learning & development, legal innovation, and supply chain & procurement.
Jun 2012 - Jun 2013 1 year
Marketing Communications Specialist
K&L Gates
  • Provided marketing and communication support for a global commercial law firm of 2,000 lawyers in 48 offices around the world.
  • Wrote, reviewed, and implemented internal and external communications that enhance the firm's brand and profile both internally and externally.
Feb 2011 - Jun 2012 1 year 4 months
Communications Coordinator
National E-Health Transition Authority (NEHTA)

The National E-Health Transition Authority (NEHTA) is a government funded organization that is leading the national vision for electronic health in Australia.

  • Established solid internal communications practices in this rapidly changing organization of over 300 staff.
  • Planned and executed communication strategies, including creating public relations and marketing materials.
Oct 2008 - Oct 2010 2 years
Marketing & Communications Assistant Manager, EMEA
Deloitte
  • Oversaw marketing and communications within the Europe, Middle East, and Africa (EMEA) region.
  • Provided support to marketing and communications professionals and partners in over 94 countries in the region through the development of the intranet, production of regional newsletter, and sharing of best practices within the group.

Education

Jan 2001 - Dec 2003 2 years 11 months
Bachelor of Arts, Communications, Journalism
Charles Sturt University

Portfolio

10 items