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Lesa Moné

Content Strategist

Lesa Moné

Former content lead EMEA at ConsenSys.

Content Marketer with a demonstrated history of delivering high-quality, funnel optimized B2B SaaS marketing collateral over diverse channels. Passionate about translating complex technical concepts to actionable business value. Skilled in leading cross-functional remote teams and agencies to produce content that engages, informs, and converts.

Content Strategy
B2B Content Strategy
Technical Content
Content Marketing
Content Development
Content Delivery
Content Writing
Copywriting
SEO Content Strategy
Strategic Content Planning
Content Management
Editorial Management
Inbound Marketing
Ghostwriting
Lesa Moné

Lesa Moné

Former content lead EMEA at ConsenSys.

Content Strategist

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Employment Highlights

Content Lead EMEA

ConsenSys

February 2019 - February 2020 (1 year 1 month)

Copywriter & Content Marketer

LeanIX GmbH

July 2017 - July 2018 (1 year 1 month)

Technical Content Writer & Editor

Independent

April 2012 - February 2017 (4 years 11 months)

Education Highlights

AS, Marketing

Johnson & Wales University

January 2006 - November 2009 (3 years 11 months)

Portfolio

Medium

Introducing Elle: A Formally-verified EVM Compiler to Write More Secure Ethereum Code

Lesa Moné

Increasing Conversions by Updating Case Study Structure

ConsenSys

Which Governments Are Using Blockchain Right Now?

Brochure - Icebreaker 2019

Blockchain in Public Goods Allocation

ConsenSys

Blockchain Use Cases in 2020: Real World Industry Applications

Medium

Introducing Elle: A Formally-verified EVM Compiler to Write More Secure Ethereum Code

Lesa Moné

Increasing Conversions by Updating Case Study Structure

ConsenSys

Which Governments Are Using Blockchain Right Now?

Brochure - Icebreaker 2019

Blockchain in Public Goods Allocation

ConsenSys

Blockchain Use Cases in 2020: Real World Industry Applications

Resume

Content Lead EMEA

ConsenSys

February 2019 - February 2020 (1 year 1 month)

  • Created white papers, case studies, by-lined articles, web page content, social media copy, and email campaign copy for ConsenSys Global Media, its sub-brands, and thought leaders, averaging 50 pieces of copy each month.
  • Leveraged on-page SEO techniques to ideate, create, and publish the top-performing, evergreen article: Which Governments Are Using Blockchain Right Now? which produced over 30 high-domain authority backlinks, 80 Facebook engagements, and 110 Twitter shares within the first 30 days.
  • Generated leads valued over $1.5MM in the opportunity pipeline as a lead collaborator of a global self-directed cross-functional (PR, BizOps, SEO) remote team.
  • Compounded efforts of the aforementioned team led directly to an additional:
  • Increase from 0 to 40 featured snippets (P0 on Google SERP) for target enterprise blockchain-related keywords.
  • Increase from 0 to 40 featured snippets for enterprise blockchain-related keywords. 
  • Increase from 0 to 175 keywords ranking at the Top3 of Google SERP (vs. IBM’s 59, the main competitor.)
  • Increase from 0.5% to 25% organic visibility for ConsenSys.net (vs. IBM’s 10%.)
  • Contributed email copy for a portion of 2 million emails sent in 150+ email campaigns, which led recipients to 30 webinars and 12 web pages created by our team.

Copywriter & Content Marketer

LeanIX GmbH

July 2017 - July 2018 (1 year 1 month)

LeanIX offers SaaS for managing enterprise architecture and multi-cloud environments to enable organizations to make faster, data-driven decisions in their IT. 

  • Learned and applied the fundamentals of inbound marketing, corporate demand generation, buyers personas, and agile delivery, which resulted in:
  • Increased organic search traffic to the LeanIX blog by 25% in six months.
  • Raised newsletter sign-ups by 119% during the same time frame.
  • Contributed to LeanIX’s first-ever content-led sales conversion.


Technical Content Writer & Editor

Independent

April 2012 - February 2017 (4 years 11 months)

  • Collaborated with various teams, i.e., Legal, DevOps, Sales, and C-level Executives to produce diverse marketing collateral, including but not limited to long-form articles, investment brochures, e-books, blog posts, landing pages, white papers, and video scripts on demand for the following global technology, payments, and SaaS companies: 
  • DZone
  • Swisscom
  • XAIN
  • API Nation
  • Mastercard
  • many more

Education

AS, Marketing

Johnson & Wales University

January 2006 - November 2009 (3 years 11 months)

  • Cum Laude graduate - 3.42 GPA.
  • Dean’s List.