<ul><li>Cum Laude graduate - 3.42 GPA.</li><li>Dean’s List.</li></ul>

<ul><li>Created white papers, case studies, by-lined articles, web page content, social media copy, and email campaign copy for ConsenSys Global Media, its sub-brands, and thought leaders, averaging 50 pieces of copy each month.</li><li>Leveraged on-page SEO techniques to ideate, create, and publish the top-performing, evergreen article: Which Governments Are Using Blockchain Right Now? which produced over 30 high-domain authority backlinks, 80 Facebook engagements, and 110 Twitter shares within the first 30 days.</li><li>Generated leads valued over $1.5MM in the opportunity pipeline as a lead collaborator of a global self-directed cross-functional (PR, BizOps, SEO) remote team.</li><li>Compounded efforts of the aforementioned team led directly to an additional:</li><li class="ql-indent-1">Increase from 0 to 40 featured snippets (P0 on Google SERP) for target enterprise blockchain-related keywords.</li><li class="ql-indent-1">Increase from 0 to 40 featured snippets for enterprise blockchain-related keywords.&nbsp;</li><li class="ql-indent-1">Increase from 0 to 175 keywords ranking at the Top3 of Google SERP (vs. IBM’s 59, the main competitor.)</li><li class="ql-indent-1">Increase from 0.5% to 25% organic visibility for ConsenSys.net (vs. IBM’s 10%.)</li><li>Contributed email copy for a portion of 2 million emails sent in 150+ email campaigns, which led recipients to 30 webinars and 12 <a href="https://www.lesamone.com/webpages" target="_blank">web pages</a> created by our team.</li></ul>

Content Lead EMEA

LeanIX offers SaaS for managing enterprise architecture and multi-cloud environments to enable organizations to make faster, data-driven decisions in their IT.&nbsp;<ul><li>Learned and applied the fundamentals of inbound marketing, corporate demand generation, buyers personas, and agile delivery, which resulted in:</li><li>Increased organic search traffic to the LeanIX blog by 25% in six months.</li><li>Raised newsletter sign-ups by 119% during the same time frame.</li><li>Contributed to LeanIX’s first-ever content-led sales conversion.</li></ul>

Copywriter & Content Marketer

<ul><li>Collaborated with various teams, i.e., Legal, DevOps, Sales, and C-level Executives to produce diverse marketing collateral, including but not limited to long-form articles, investment brochures, e-books, blog posts, landing pages, white papers, and video scripts on demand for the following global technology, payments, and SaaS companies:&nbsp;</li><li class="ql-indent-1">DZone</li><li class="ql-indent-1">Swisscom</li><li class="ql-indent-1">XAIN</li><li class="ql-indent-1">API Nation</li><li class="ql-indent-1">Mastercard</li><li class="ql-indent-2">many more</li></ul>

Technical Content Writer & Editor

Optimized the text in this article for readability and SEO.

Introducing Elle: A Formally-verified EVM Compiler to Write More Secure Ethereum Code

Lesa Moné

Updated the design of a case study which led to 33% more conversions. Copyedited this old case study to highlight the notable developments, improve readability, insert icons, update images, SEO-optimized headers, and quotes to present the content in a digestible format.

Increasing Conversions by Updating Case Study Structure

Wrote the top-performing, evergreen article: Which Governments Are Using Blockchain Right Now? which produced over 40 high-quality backlinks, 118 Facebook engagements, 141 Twitter shares, and a total engagement score of 273.

Which Governments Are Using Blockchain Right Now?

Produced a brochure for Icebreaker Nature Entertainment Studios.

Brochure - Icebreaker 2019

Copyedited a white paper that reimagines the equitable allocation of public goods through tokenization and also introduces a novel, fair method of tokenizing impure public goods that carry some degree of scarcity.

Blockchain in Public Goods Allocation

Created an SEO-optimized webpage for ConsenSys on blockchain use cases.

Blockchain Use Cases in 2020: Real World Industry Applications

Researched and wrote a white paper for DZone Refcard.

Software Usage Analytics for Data-Driven Development

Wrote and facilitated marketing collateral such as white papers, articles, and landing pages.

Inbound Marketing Collateral

English (British)

Content Marketer with a demonstrated history of delivering high-quality, funnel optimized B2B SaaS marketing collateral over diverse channels. Passionate about translating complex technical concepts to actionable business value. Skilled in leading cross-functional remote teams and agencies to produce content that engages, informs, and converts.

Lesa Moné

Employment Highlights

Education Highlights

Portfolio

Introducing Elle: A Formally-verified EVM Compiler to Write More Secure Ethereum Code

Increasing Conversions by Updating Case Study Structure

Which Governments Are Using Blockchain Right Now?

Brochure - Icebreaker 2019

Blockchain in Public Goods Allocation

Blockchain Use Cases in 2020: Real World Industry Applications

Introducing Elle: A Formally-verified EVM Compiler to Write More Secure Ethereum Code

Increasing Conversions by Updating Case Study Structure

Which Governments Are Using Blockchain Right Now?

Brochure - Icebreaker 2019

Blockchain in Public Goods Allocation

Blockchain Use Cases in 2020: Real World Industry Applications