Melissa Artobello
Social Media Management Expert

Melissa Artobello

Past clients include Marriott & DoubleTree by Hilton.
Work with Melissa Work with a Social Media Management Expert

About

Melissa Artobello is a highly-skilled marketer with over six years of experience managing social media accounts and implementing digital marketing strategies for B2C and B2B brands. She has worked across various industries, including food and beverage, hospitality, nonprofit, finance, legal, entertainment, recreation, products, and services. As a social media manager, she has experience developing content and social media strategies to promote speaking events, book launches, and other media events. Her past clients include Legoland California, Red Rock Fertility, bioClarity, DoubleTree by Hilton, Marriott San Diego Del Mar, Worx, American Standard, Luers & Dyer CPAs, Moore Schulman and Moore APC, Zeek Media, and Leverage Concierge, among others.

Employment

7 roles
Oct 2014 - Present 11 years 7 months
Social Media Manager
Independent
  • Offered social media management, email marketing, and content creation for clients.
  • Worked with clients across various industries, including food and beverage, hospitality, nonprofit, finance, legal, entertainment, recreation, products, and services. 
Apr 2019 - Mar 2020 11 months
Marketing Manager
Dimension Development (DoubleTree & Marriott Del Mar)
  • Performed duties, including social media management, graphic design, reputation management, PR, and digital/print marketing for the two hotels and two on-site restaurants.
  • Grew social following by a total of 2,100 across Facebook, Twitter, Instagram, and LinkedIn.
  • Designed promotional flyers and marketing materials that helped the sales team close $130,000 in revenue.
  • Increased restaurant website traffic by 42% year over year, with a 73% increase in social sessions and 59% increase in social leads.
  • Produced $13,500 in restaurant revenue from digital marketing and direct mail advertising.
  • Initiative programs and campaigns to generate leads and revenue.
Feb 2017 - Apr 2019 2 years 2 months
Social Media Manager
ACI Specialty Benefits

ACI is a global benefits of provider of employee assistance programs, work-life benefits, corporate concierge, and student assistance programs.

  • Drove lead generation efforts that led to a 166% average annual increase in potential revenue.
  • Implemented strategies for social media, email, SEO, PR, content, web development, and advertising that lead to a 71% average annual increase in website traffic.
  • Increased social media referral traffic by an average of 67% yearly.
Sep 2016 - Mar 2017 6 months
Media Relations Manager
Hearts for San Diego
  • Secured features on media websites, interviews with KUSI News, and live coverage on The CW San Diego
  • Built and managed relationships with charity partners, sponsors, donors, and vendors to increase funding
Aug 2016 - Dec 2016 4 months
Social Media & Content Intern
Internet Marketing Inc.
  • Strategized content calendars, wrote blog posts, and created monthly reports for clients.
  • Launched native ads, implemented influencer marketing, monitored SEO backlinks, and performed social listening.
Oct 2014 - Sep 2016 1 year 11 months
Social Media Manager
Hearts for San Diego

Hearts for San Diego is a volunteer-based 501c3 nonprofit that organizes fundraising events on behalf of local nonprofits.

  • Developed a social media strategy and built the organization's social presence from scratch.
  • Promoted events on social media, community calendars, and relevant websites to increase awareness.
Sep 2014 - Jan 2016 1 year 4 months
Social Media Marketing Assistant
ZEEK Media

ZEEK Media is a resource guide with tips and practical advice for marketing, media relations, and social media marketing professionals.

  • Managed social media accounts for six clients.
  • Developed email marketing campaigns using MailChimp.
  • Crafted press releases and blog posts.

Education

Aug 2013 - Dec 2016 3 years 4 months
Bachelor of Arts, Journalism/Advertising
San Diego State University

Portfolio

6 items