Daniel Kelly

Superdrug Online Doctor, Zava, and DrEd offer online doctor and pharmacy services.

• Reported into the CMO, responsible for driving organic growth for Superdrug Online Doctor UK and Zava in UK, France, and Germany.
• Launched new services, content marketing campaigns, and platform changes.
• Handled a team of three SEO managers, six content managers, 2 doctors, and a medical researcher.
• Worked with product owners, developers, and UX designers on implementation of SEO recommendations.
• Provided regular board presentations on SEO progress.
• Managed successful migration from DrEd to Zava in Germany.
• Set up an SEO testing framework.

• Managed the search strategy and execution on several clients, including Volkswagen Group, The Guardian, Sainsbury’s, and Warner Bros.
• Won Volkswagen Group pitch, including four brands such as Audi, SKODA, VW, and VWFS.
• Built and managed relationships with clients.
• Led a team of ten SEO and content specialists.
• Executed on-site and technical SEO tasks, including implementation and audits.
• Managed link building and PR campaigns, agencies, and suppliers.
• Conducted regular client reporting and meetings.
• Planned against forecasts to weekly and monthly revenue KPI targets (over one million billings).
• Ran native advertising campaigns.
• Created and ran SEO training programs for the team.

• Led the SEO strategy for a well-known FMCG brand, PepsiCo.
• Worked with a team of three who turned around a large amount of SEO deliverables within a tight timeframe, over 200 keyword research, tech, content, and reporting documents.
• Delivered organic growth at scale through SEO and content recommendations for each brand.

• Developed SEO and paid search strategies.
• Built new site features and trained new employees.
• Managed day-to-day operations, invoicing, and logistics.

• Handled all SEO technical tasks for on and off-page activity for Honda Nordic and Baltic markets.
• Delivered Honda UK SEO recommendations and link building.
• Developed the Honda Europe SEO and PPC integrated EMEA campaign and reporting dashboards.
• Created Honda content strategy and outreach program.
• Collaborated with PPC account managers to ensure campaigns were optimized and keywords were part of an integrated digital strategy.
• Worked in a similar role on a number of other UK and European campaigns, including GE Capital, Florida-Tix, and Tassimo.