Daniel Berry
Content Writer

Daniel Berry

Previously from JCPenney & Fort Worth Star-Telegram.
Work with Daniel Work with a Content Writer

About

Daniel Berry is a marketing specialist with over 14 years of professional experience in content writing, SEO, copywriting, social media, marketing automation, lead generation, and graphic design. He has worked with several clients in a variety of industries, including dental, commercial real estate, tech, oil/gas, manufacturing, sports, data, automotive, medical, industrial, e-commerce, and financial. As a writer, he has written for companies and publications such as JCPenney, Fort Worth Star-Telegram, and The Albany Herald. Daniel is also proficient in Google Analytics, HubSpot, SEMrush, Adobe Creative Suite, and HTML.

Employment

5 roles
Nov 2018 - Present 7 years 6 months
SEO Strategy Specialist & Blog Editor
Cheaper Than Dirt!

Cheaper Than Dirt! is an e-commerce shop of shooting sports, including guns and firearm parts.

  • Oversaw search engine optimization strategies that maximize lead generation and conversion.
  • Identified and executed opportunities to improve company search rank for key terms at the top, middle, and bottom of the marketing funnel.
  • Improved SEO value of all company websites and content, including the main e-commerce site and blog subdomain.
  • Used SEO monitoring tools like Google Analytics, SEMrush, and BrightEdge to analyze, optimize, and report on desired SEO performance metrics.
  • Provided strategy and direction to a team of SEO content writers.
  • Adjusted HTML, meta information, and other elements of the website as necessary for SEO.
  • Served as editor, strategist, and writer for The Shooter's Log, an industry-leading blog with an average of more than 500,000 views each month. Ranked No. 5 in Feedspot's "Top 100 Gun Blogs & Websites For Gun Enthusiasts To Follow in 2020."
Jul 2013 - Present 12 years 10 months
Content Marketer
Independent
  • Functioned as a blogger/writer, editor, marketing automation specialist, SEO specialist, social media manager, and graphic designer.
  • Worked with several clients in various industries, including dental, commercial real estate, technology, oil/gas, manufacturing, sports, data, automotive, locksmith, customer service, medical, business management, industrial, e-commerce, financial, residential, HVAC, locksmithing, plumbing, moving, storage, and more.
  • Clients: Ellie Kay & Company, Heroes at Home, Marketing Managers, On Target Digital, Medical Coding Academy, Cathedral Plumbing, Spentra, Knightvest Properties, and more.
Apr 2018 - Nov 2018 7 months
Lead Generation Specialist
madison/miles media

madison/miles media is an independent, Dallas/Fort Worth-based content marketing agency.

  • Developed strategies for lead generation, conversion optimization, and UX/UI improvements.
  • Wrote blog posts, emails, and other forms of content.
  • Performed additional tasks as needed, such as marketing coordination, marketing management, social media management, SEO optimization, editing, and more.
  • Worked with clients from industries such as healthcare, food/beverage, automobile repair, and skin care.
  • Wrote a blog post for a client that reached 10,000 views in three months (when no other blog post had reached 250 views the previous five months).
Jan 2016 - Mar 2018 2 years 2 months
Content Writer & Marketing Automation Specialist
Mojo Media Labs

Mojo Media Labs is a full-service digital marketing agency focused on account-based marketing, inbound marketing, web design and development, sales and marketing alignment, sales enablement, and marketing automation/email marketing. 

  • Built out and optimized content using the HubSpot CMS to maximize conversion rates. This included everything from blogs and emails to conversion paths and website pages.
  • Executed testing and reporting for various marketing automation campaigns, including inbound, lead nurturing, lead scoring, and lead management.
  • Strategized, designed, and wrote or edited copy for all email campaigns, including workflows, follow-ups, newsletters, and e-blasts.
  • Acted as a "traffic cop" for sales and marketing, aligning the two when it comes to goals and brainstormed ways to increase efficiency, conversions, and results.
  • Optimized website content based on SEO best practices.
  • Onboarded clients to HubSpot and trained them on best practices for using the tool.
  • Drafted content for eBooks, infographics, emails, blogs, and social media posts.
Oct 2012 - Nov 2015 3 years 1 month
Marketing Copywriter
JCPenney
  • Wrote and edited online product descriptions for the home department, men's department, kids department, and more.
  • Created and edited store signage and some catalog copy.
  • Performed various other writing, editing, and designing tasks as assigned.

Education

May 2005 - May 2009 4 years
Bachelor of Arts, Journalism
University of Texas at Arlington

Portfolio

9 items