Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Daniel Berry

Daniel Berry

Content Writer

Previously from JCPenney & Fort Worth Star-Telegram.

Daniel Berry is a marketing specialist with over 14 years of professional experience in content writing, SEO, copywriting, social media, marketing automation, lead generation, and graphic design. He has worked with several clients in a variety of industries, including dental, commercial real estate, tech, oil/gas, manufacturing, sports, data, automotive, medical, industrial, e-commerce, and financial. As a writer, he has written for companies and publications such as JCPenney, Fort Worth Star-Telegram, and The Albany Herald. Daniel is also proficient in Google Analytics, HubSpot, SEMrush, Adobe Creative Suite, and HTML.

Content Writing
Digital Marketing
Copywriting
SEO
Social Media
Social Media Management
Marketing Automation
Lead Generation
Graphic Design
Content Editing
Content Creation
Blogging
Content Strategy
Content Marketing
Web Content
HubSpot
SEMrush
Adobe Creative Suite
HTML
Daniel Berry

Daniel Berry

Previously from JCPenney & Fort Worth Star-Telegram.

Content Writer

Daniel is Available for Projects

Work with Daniel

Employment Highlights

Content Marketer

Independent

July 2013 - Present (8 years 2 months)

SEO Strategy Specialist & Blog Editor

Cheaper Than Dirt!

November 2018 - Present (2 years 10 months)

Lead Generation Specialist

madison/miles media

April 2018 - November 2018 (7 months)

Content Writer & Marketing Automation Specialist

Mojo Media Labs

January 2016 - March 2018 (2 years 2 months)

1 More Entries

Education Highlights

Bachelor of Arts, Journalism

University of Texas at Arlington

May 2005 - May 2009 (4 years)

Portfolio

Extreme Sports: Robbie Knievel

Seize the Deal - Today's Deal

Store Signage Sample

Furniture Writing Sample

Bath Accessory Writing Sample

Landing Page Writing Sample

Extreme Sports: Robbie Knievel

Seize the Deal - Today's Deal

Store Signage Sample

Furniture Writing Sample

Bath Accessory Writing Sample

Landing Page Writing Sample

Resume

Content Marketer

Independent

July 2013 - Present (8 years 2 months)

  • Functioned as a blogger/writer, editor, marketing automation specialist, SEO specialist, social media manager, and graphic designer.
  • Worked with several clients in various industries, including dental, commercial real estate, technology, oil/gas, manufacturing, sports, data, automotive, locksmith, customer service, medical, business management, industrial, e-commerce, financial, residential, HVAC, locksmithing, plumbing, moving, storage, and more.
  • Clients: Ellie Kay & Company, Heroes at Home, Marketing Managers, On Target Digital, Medical Coding Academy, Cathedral Plumbing, Spentra, Knightvest Properties, and more.

SEO Strategy Specialist & Blog Editor

Cheaper Than Dirt!

November 2018 - Present (2 years 10 months)

Cheaper Than Dirt! is an e-commerce shop of shooting sports, including guns and firearm parts.

  • Oversaw search engine optimization strategies that maximize lead generation and conversion.
  • Identified and executed opportunities to improve company search rank for key terms at the top, middle, and bottom of the marketing funnel.
  • Improved SEO value of all company websites and content, including the main e-commerce site and blog subdomain.
  • Used SEO monitoring tools like Google Analytics, SEMrush, and BrightEdge to analyze, optimize, and report on desired SEO performance metrics.
  • Provided strategy and direction to a team of SEO content writers.
  • Adjusted HTML, meta information, and other elements of the website as necessary for SEO.
  • Served as editor, strategist, and writer for The Shooter's Log, an industry-leading blog with an average of more than 500,000 views each month. Ranked No. 5 in Feedspot's "Top 100 Gun Blogs & Websites For Gun Enthusiasts To Follow in 2020."

Lead Generation Specialist

madison/miles media

April 2018 - November 2018 (7 months)

madison/miles media is an independent, Dallas/Fort Worth-based content marketing agency.

  • Developed strategies for lead generation, conversion optimization, and UX/UI improvements.
  • Wrote blog posts, emails, and other forms of content.
  • Performed additional tasks as needed, such as marketing coordination, marketing management, social media management, SEO optimization, editing, and more.
  • Worked with clients from industries such as healthcare, food/beverage, automobile repair, and skin care.
  • Wrote a blog post for a client that reached 10,000 views in three months (when no other blog post had reached 250 views the previous five months).

Content Writer & Marketing Automation Specialist

Mojo Media Labs

January 2016 - March 2018 (2 years 2 months)

Mojo Media Labs is a full-service digital marketing agency focused on account-based marketing, inbound marketing, web design and development, sales and marketing alignment, sales enablement, and marketing automation/email marketing. 

  • Built out and optimized content using the HubSpot CMS to maximize conversion rates. This included everything from blogs and emails to conversion paths and website pages.
  • Executed testing and reporting for various marketing automation campaigns, including inbound, lead nurturing, lead scoring, and lead management.
  • Strategized, designed, and wrote or edited copy for all email campaigns, including workflows, follow-ups, newsletters, and e-blasts.
  • Acted as a "traffic cop" for sales and marketing, aligning the two when it comes to goals and brainstormed ways to increase efficiency, conversions, and results.
  • Optimized website content based on SEO best practices.
  • Onboarded clients to HubSpot and trained them on best practices for using the tool.
  • Drafted content for eBooks, infographics, emails, blogs, and social media posts.

Marketing Copywriter

JCPenney

October 2012 - November 2015 (3 years 1 month)

  • Wrote and edited online product descriptions for the home department, men's department, kids department, and more.
  • Created and edited store signage and some catalog copy.
  • Performed various other writing, editing, and designing tasks as assigned.

Education

Bachelor of Arts, Journalism

University of Texas at Arlington

May 2005 - May 2009 (4 years)

Minor in English; Relevant course work: News Editing, Feature Writing, Photojournalism, Technical Writing, Communications Law, Opinion Writing, Public Affairs Reporting, Communication and Society, Creative Writing, Communications Graphics, Writing with Computers, and much more.