• Revised global strategy for ACUVUE’s digital platforms, and led 2020 content strategy for key customer segments.
• Worked as a part of the finance team at Facebook Creative shop, devising strategy and creative for client campaigns on Instagram and Facebook.
• Led social reporting for Morgan Stanley to inform strategic planning of the firm's executive leadership for the years 2015 to 2018.
• Oversaw global brand audit and market analysis for Loro Piana (LVMH) and defined new global brand strategy.
• Established content strategy for the new AB InBev global website, launched in Q3 2018.
• Developed social strategy for Starbucks 2018 "Afternoon Made" summer campaign.
• Directed social strategy and launched plan for the adidas NMD (hero sneaker for 2016), facilitating sales of 400,000 pairs on the launch day.

MISTER, now part of FAM United, is an advertising agency specializing in fashion design.

• Directed development of new Hood by Air website with groundbreaking features, including number of visits by more than 50% and sales by more than 60%.
• Created striking digital experiences and e-commerce for new generation fashion brands.
• Grew agency revenue by more than 300% within first year and reached break even.
• Acquired clients such as Hood by Air, RUNA, Anja Rubik, EN|NOIR, and Calder Foundation.

• Planned and analyzed digital campaigns for top tier clients such as Advil, NHL, NFL, Quaker, and ExxonMobil.
• Led strategy for cutting edge mobile app for ExxonMobil, leveraging activity tracking and gaming principles.  

• Managed team to develop master version of new global BMW website, a milestone for the brand’s communications strategy.
• Led implementation of innovative new features, such as night-time views and personalization options, for the car configurator.

Digital Pioneers is a venture capital firm focused on investments in internet companies.

• Developed market entry strategy for an award-winning mobile classifieds app, Stuffle.
• Laid basis for $4.2 million funding, over 35,000 sales, generating a total of approximately $5 million by the end of 2013. 

• Built digital department for one of Europe’s largest ad agencies to reach profitability; increased from 2 to 28 employees.
• Planned and executed digital strategies for major clients such as Vodafone, Credit Suisse, Unilever, and OPEL (GM).
• Led development of Pinterest-like social commerce platform.
• Negotiated C-level partnerships with leading publishers.