Daniel Jacobs

Supports audience education and engagement initiatives by creating collateral for Google, Microsoft, Korn Ferry, Headspace, Tapcart, and more.

• Writes direct response copy for digital ads, emails, social media, and B2B campaigns.
• Educates leads and clients by creating how-to guides for eight industries and verticals.
• Incorporates SEO content and brand messaging into all marketing assets.

• Created web content and collateral to showcase a cloud-based calling and texting platform.
• Wrote lead generation copy for websites, emails, landing pages, and digital ads.
• Collaborated with creative and sales teams to develop strategy and messaging.
• Integrated SEO and UX team objectives into all deliverables.
• Managed content creation and posting calendars for blogs and social media.
• Achieved 20% average monthly increase in unique site visitors.
• Secured multi-team NBA deal.

• Managed creation of all product collateral to highlight a talent management platform.
• Wrote organic and sponsored social media copy for Facebook and LinkedIn.
• Strategically developed how-to and best practice guides for audiences in nine industries.
• Drafted all copy for email drip campaigns and landing pages.
• Increased asset downloads by 184%.
• Decreased acquisition costs by 88%.
• Helped the company gain a 6% rise in email click-through rates.
• Achieved 44% boost in email open rates.

Wrote digital, print, and broadcast copy for degree programs.

• Published three blogs per week focusing on blending life with work and education.
• Managed nine social media accounts for the college and three nonprofit teams.
• Collaborated to ensure all collateral was SEO-friendly and aligned to digital campaigns.
• Pitched and placed multiple articles in trade and industry publications.
• Developed student outreach strategy that reduced dropout rates.
• Crafted digital copy that led to a 22% year-over-year boost in event attendees.

Drafted fundraising content for Veterans, environment, and animal rescue nonprofits.

• Aligned outreach and donor campaigns to Facebook, Twitter, and LinkedIn copy.
• Created weekly client reports using Google Analytics, Salesforce, and Facebook.
• Managed all client websites updates using Wordpress.
• Tripled a veteran client’s donor base.
• Doubled animal welfare client’s average donation amount.

• Drafted press releases and pitched client stories to industry press.
• Reported on entertainment events for industry website.
• Coordinated talk show segments with producers and editors.
• Represented clients on-air in morning show segments.
• Attended E3, CES, and private press events.
• Secured live TV hits with three Fox affiliates.
• Got client featured on “The Big Idea with Donny Deutsch”.

• Studied the history of mass communications, as well as trends and strategies to help reach audiences across different mediums.
• Researched, wrote, and presented a peer-reviewed thesis on global film standards, censorship, and ratings systems.

Studied film history, production, trends, and criticism.