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Work With High Performing Talent On Demand

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Daniel Jacobs

Daniel Jacobs

B2B Writer

Multi-platform B2B content writer and strategist.

Dan has over 10 years of experience in copywriting and content development. He focuses on technology, B2B, and lead generation. His blogs, briefs, white papers, product sheets, and more have driven results in the tech, education, and nonprofit advocacy spaces. Dan has worked with both private and publicly-traded companies.

B2B Content
Content Writing
Content Strategy
Copywriting
Content Development
Daniel Jacobs

Daniel Jacobs

Multi-platform B2B content writer and strategist.

B2B Writer

Daniel is Available for Projects

Work with Daniel

Employment Highlights

Senior Copywriter, Consultant and Contractor

Independent

February 2018 - Present (3 years 9 months)

Content Marketing Manager

CallFire

August 2017 - February 2018 (6 months)

Copywriter

Cornerstone OnDemand

November 2014 - August 2017 (2 years 9 months)

Copywriter

ICDC College

April 2012 - November 2014 (2 years 7 months)

2 More Entries

Education Highlights

Master of Arts, Communication

California State University, Fullerton

June 2004 - April 2006 (1 year 10 months)

Bachelor of Arts, Media Arts

University of Arizona

June 1999 - April 2003 (3 years 10 months)

Portfolio

Infographic - The Impact of Stress

Brief - How Talent Acquisition Drives Growth

Blog - Top 3 Ways G Suite Empowers Deskless Workers

Press Release - CallFire

Blog - SADA Systems

Infographic - The Impact of Stress

Brief - How Talent Acquisition Drives Growth

Blog - Top 3 Ways G Suite Empowers Deskless Workers

Press Release - CallFire

Blog - SADA Systems

Resume

Senior Copywriter, Consultant and Contractor

Independent

February 2018 - Present (3 years 9 months)

Supports audience education and engagement initiatives by creating collateral for Google, Microsoft, Korn Ferry, Headspace, Tapcart, and more.

  • Writes direct response copy for digital ads, emails, social media, and B2B campaigns.
  • Educates leads and clients by creating how-to guides for eight industries and verticals.
  • Incorporates SEO content and brand messaging into all marketing assets.

Content Marketing Manager

CallFire

August 2017 - February 2018 (6 months)

  • Created web content and collateral to showcase a cloud-based calling and texting platform.
  • Wrote lead generation copy for websites, emails, landing pages, and digital ads.
  • Collaborated with creative and sales teams to develop strategy and messaging.
  • Integrated SEO and UX team objectives into all deliverables.
  • Managed content creation and posting calendars for blogs and social media.
  • Achieved 20% average monthly increase in unique site visitors.
  • Secured multi-team NBA deal.

Copywriter

Cornerstone OnDemand

November 2014 - August 2017 (2 years 9 months)

  • Managed creation of all product collateral to highlight a talent management platform.
  • Wrote organic and sponsored social media copy for Facebook and LinkedIn.
  • Strategically developed how-to and best practice guides for audiences in nine industries.
  • Drafted all copy for email drip campaigns and landing pages.
  • Increased asset downloads by 184%.
  • Decreased acquisition costs by 88%.
  • Helped the company gain a 6% rise in email click-through rates.
  • Achieved 44% boost in email open rates.

Copywriter

ICDC College

April 2012 - November 2014 (2 years 7 months)

Wrote digital, print, and broadcast copy for degree programs.

  • Published three blogs per week focusing on blending life with work and education.
  • Managed nine social media accounts for the college and three nonprofit teams.
  • Collaborated to ensure all collateral was SEO-friendly and aligned to digital campaigns.
  • Pitched and placed multiple articles in trade and industry publications.
  • Developed student outreach strategy that reduced dropout rates.
  • Crafted digital copy that led to a 22% year-over-year boost in event attendees.

Communications Manager

New Media Development Group

April 2010 - March 2012 (1 year 11 months)

Drafted fundraising content for Veterans, environment, and animal rescue nonprofits.

  • Aligned outreach and donor campaigns to Facebook, Twitter, and LinkedIn copy.
  • Created weekly client reports using Google Analytics, Salesforce, and Facebook.
  • Managed all client websites updates using Wordpress.
  • Tripled a veteran client’s donor base.
  • Doubled animal welfare client’s average donation amount.

Publicist/PR Consultant

Independent

August 2006 - March 2010 (3 years 7 months)

  • Drafted press releases and pitched client stories to industry press.
  • Reported on entertainment events for industry website.
  • Coordinated talk show segments with producers and editors.
  • Represented clients on-air in morning show segments.
  • Attended E3, CES, and private press events.
  • Secured live TV hits with three Fox affiliates.
  • Got client featured on “The Big Idea with Donny Deutsch”.

Education

Master of Arts, Communication

California State University, Fullerton

June 2004 - April 2006 (1 year 10 months)

  • Studied the history of mass communications, as well as trends and strategies to help reach audiences across different mediums.
  • Researched, wrote, and presented a peer-reviewed thesis on global film standards, censorship, and ratings systems.

Bachelor of Arts, Media Arts

University of Arizona

June 1999 - April 2003 (3 years 10 months)

Studied film history, production, trends, and criticism.