<ul><li>Studied the history of mass communications, as well as trends and strategies to help reach audiences across different mediums.</li><li>Researched, wrote, and presented a peer-reviewed thesis on global film standards, censorship, and ratings systems.</li></ul>

Studied film history, production, trends, and criticism.&nbsp;

Supports audience education and engagement initiatives by creating collateral for Google, Microsoft, Korn Ferry, Headspace, Tapcart, and more.<ul><li>Writes direct response copy for digital ads, emails, social media, and B2B campaigns.</li><li>Educates leads and clients by creating how-to guides for eight industries and verticals.</li><li>Incorporates SEO content and brand messaging into all marketing assets.</li></ul>

Senior Copywriter, Consultant and Contractor

<ul><li>Created web content and collateral to showcase a cloud-based calling and texting platform.</li><li>Wrote lead generation copy for websites, emails, landing pages, and digital ads.</li><li>Collaborated with creative and sales teams to develop strategy and messaging.</li><li>Integrated SEO and UX team objectives into all deliverables.</li><li>Managed content creation and posting calendars for blogs and social media.</li><li>Achieved 20% average monthly increase in unique site visitors.</li><li>Secured multi-team NBA deal.</li></ul>

Content Marketing Manager

<ul><li>Managed creation of all product collateral to highlight a talent management platform.</li><li>Wrote organic and sponsored social media copy for Facebook and LinkedIn.</li><li>Strategically developed how-to and best practice guides for audiences in nine industries.</li><li>Drafted all copy for email drip campaigns and landing pages.</li><li>Increased asset downloads by 184%.</li><li>Decreased acquisition costs by 88%.</li><li>Helped the company gain a 6% rise in email click-through rates.</li><li>Achieved 44% boost in email open rates.</li></ul>

Copywriter

Wrote digital, print, and broadcast copy for degree programs.<ul><li>Published three blogs per week focusing on blending life with work and education.</li><li>Managed nine social media accounts for the college and three nonprofit teams.</li><li>Collaborated to ensure all collateral was SEO-friendly and aligned to digital campaigns.</li><li>Pitched and placed multiple articles in trade and industry publications.</li><li>Developed student outreach strategy that reduced dropout rates.</li><li>Crafted digital copy that led to a 22% year-over-year boost in event attendees.</li></ul>

Drafted fundraising content for Veterans, environment, and animal rescue nonprofits.<ul><li>Aligned outreach and donor campaigns to Facebook, Twitter, and LinkedIn copy.</li><li>Created weekly client reports using Google Analytics, Salesforce, and Facebook.</li><li>Managed all client websites updates using Wordpress.</li><li>Tripled a veteran client’s donor base.</li><li>Doubled animal welfare client’s average donation amount.</li></ul>

Communications Manager

<ul><li>Drafted press releases and pitched client stories to industry press.</li><li>Reported on entertainment events for industry website.</li><li>Coordinated talk show segments with producers and editors.</li><li>Represented clients on-air in morning show segments.</li><li>Attended E3, CES, and private press events.</li><li>Secured live TV hits with three Fox affiliates.</li><li>Got client featured on “The Big Idea with Donny Deutsch”.</li></ul>

Publicist/PR Consultant

Wrote about the impact of stress in and out of the office for Headspace, a meditation app.

Infographic - The Impact of Stress

Daniel Jacobs

Cornerstone is a software that helps companies simplify talent recruitment. Produced a written brief about the relationship of strong talent acquisition and company growth.

Brief - How Talent Acquisition Drives Growth

SADA Systems is a premier cloud solutions provider specializing in technology consulting, IT services, application development, and managed services. Tapped to write a blog about the benefits of G Suite to freelancers and remote workers.

Blog - Top 3 Ways G Suite Empowers Deskless Workers

CallFire is a telecommunications company that provides cloud, phone, and text services. Wrote a press release after the company was awarded the "2017 Best Places to Work in Los Angeles” distinction.

Press Release - CallFire

Produced a blog about how the cloud helps companies against natural disasters.

Blog - SADA Systems

English (British)

Dan has over 10 years of experience in copywriting and content development. He focuses on technology, B2B, and lead generation. His blogs, briefs, white papers, product sheets, and more have driven results in the tech, education, and nonprofit advocacy spaces. Dan has worked with both private and publicly-traded companies.

Daniel Jacobs

Employment Highlights

Education Highlights

Portfolio

Infographic - The Impact of Stress

Brief - How Talent Acquisition Drives Growth

Blog - Top 3 Ways G Suite Empowers Deskless Workers

Press Release - CallFire

Blog - SADA Systems

Infographic - The Impact of Stress

Brief - How Talent Acquisition Drives Growth

Blog - Top 3 Ways G Suite Empowers Deskless Workers

Press Release - CallFire

Blog - SADA Systems