Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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David Sayce

David Sayce

Digital Marketer

Former digital lead at Ince & Co and Link Group.

David Sayce has over 20 years of experience in digital marketing across B2B, B2C, and D2C areas. He has worked with startups, small businesses, and large enterprises within industries such as arts and media, e-commerce, finance, legal services, luxury and HNWI, SaaS, and member services. As a former head of digital at Ince & Co, he was accountable for the firm's international digital profile, including external website, mobile apps, SEO, and social media programs. David is also experienced with tools like SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics, Search Console, MailChimp, and Campaign Monitor.

Digital Marketing
Digital Strategy
B2B Marketing
B2C Marketing
D2C Marketing
E-Commerce Marketing
SEO
Site Audit
LinkedIn Marketing
Email Marketing
Social Media Marketing
Mobile App Marketing
Web Analytics
Google Analytics
Google Search Console
MailChimp
Campaign Management
SEMrush
Integrated Marketing Strategy
Lead Generation
David Sayce

David Sayce

Former digital lead at Ince & Co and Link Group.

Digital Marketer

David is Available for Projects

Work with David

Employment Highlights

Digital Marketing Consultant

Independent

May 2018 - Present (3 years 4 months)

Digital Lead

Link Asset Service (Previously Capita Asset Services)

January 2017 - June 2018 (1 year 5 months)

Business Mentor, Digital Marketing

Virgin StartUp

July 2015 - January 2017 (1 year 6 months)

Head of Digital

Ince & Co

June 2008 - September 2015 (7 years 3 months)

Education Highlights

Executive Education, GDPR Transition Program

Henley Business School

January 2017 - December 2017 (11 months)

MBA, International Marketing

University of Liverpool

January 2004 - December 2007 (3 years 11 months)

Portfolio

in any case

Ince & Co

in any case

Ince & Co

Resume

Digital Marketing Consultant

Independent

May 2018 - Present (3 years 4 months)

  • Managed projects within B2B, B2C, and D2C environment for small and medium sized businesses, advising across all elements of digital marketing, including digital strategy, SEO, website audits, LinkedIn for Business, and email marketing.
  • Functioned as the head of digital for a SaaS business, managing HTTPS and platform migration of the website, completed with zero loss of search engine traffic, SEO project and content strategy seeing a 40% increase in traffic for qualified keywords. Lead generation project initiated to bring qualified leads into the business. 
  • Worked on website migration and SEO project for a global leading D2C manufacturer of fine art products.
  • Conducted full website audit of mid-sized international e-commerce website for a B2C retailer.
  • Acted as the head of marketing for a B2B financial and HR Services. Setup new digital-first marketing function hiring nine specialists and integration of Salesforce and lead generation strategy, PPC audit and improvements, and Marketo marketing automation. Developed a new lead generation and nurturing strategy. Managed Accountex event in London that delivered over £80,000 of new business in two days. 
  • Developed SEO strategy to optimize website and specific pages for topics through keyword and competitor analysis, and full technical audits, improving online visibility and increasing sales 20% MoM.
  • Experienced with tools like SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics, Search Console, MailChimp, and Campaign Monitor.

Digital Lead

Link Asset Service (Previously Capita Asset Services)

January 2017 - June 2018 (1 year 5 months)

  • Brought in to lead the digital infrastructure towards the sale of the business by developing an integrated digital ecosystem for the future. Responsible for budgeting, reporting, and one team member.
  • Built and implemented multi-channel digital strategy to help the LAS division meet its business, brand and relationship strategy through integrated ABM B2B campaigns and research of B2B2C opportunities.
  • Developed new websites built to drive traffic through organic search using SEO best practices and PPC along side developments to target lead generation opportunities for specific areas, 35% MoM rise in new users and 75% increase in revenue.
  • Introduced integrated product and go-to-market marketing email, automation and nurturing programs into the business, delivering marketing qualified leads for financial services products into the sales teams.
  • Improved the delivery process and reporting of regulated UK shareholder emails (six million contacts).
  • Functioned as marketing lead for GDPR steering group implementing data cleanse, compliance and communications.
  • Experienced with Salesforce (CRM and email), DotMailer (email and automation), FW8, Umbraco, Drupal and WordPress (CMS), ON24 (Webinars), Hootsuite (social media), and Quorus Bid Management.

Business Mentor, Digital Marketing

Virgin StartUp

July 2015 - January 2017 (1 year 6 months)

Virgin StartUp is the Virgin Group's not-for-profit company supporting entrepreneurship in the UK.

  • Guided and helped entrepreneurs achieve their goals and realize their potential. Helped them understand problems, identify solutions, and implement their plans.
  • Advised small businesses and startups as a digital marketing consultant in digital strategy and planning, SEO strategy, social media, and integrated marketing campaigns.

Head of Digital

Ince & Co

June 2008 - September 2015 (7 years 3 months)

  • Managed the integrated digital strategy of the firm, involving the governance of marketing across the international offices.
  • Introduced business intelligence, producing specific dashboards for Ince partners and BD teams to visualize the relationship between clients, campaigns, revenue, and business goals. This improved the issue of ‘organizational chaos’ across the business, gave an understanding the client's journey and experience through each touchpoint and allowed the business the opportunity to develop cross-selling of services across the firm though account based marketing campaigns.
  • Completed two full site refresh and development projects (including full digital audits) in 2009 and 2014, keeping the digital hub, the website, accessible, up to date and ready to meet the users requirements. 20% YoY increase in revenue; 65% YoY rise in new users.
  • Created dedicated SEO strategies, both technical and content driven, for business sectors increasing online brand visibility across key topics, increasing qualified traffic by over 500%.
  • Introduced B2C integrated campaigns for luxury and high net worth individuals within the super yacht market.
  • Introduced integrated email marketing system and processes into the business allowing the use of segmented campaigns. Developed, copy, targeting metrics, dynamic segmented content and subject line testing. Increased open rate average by 39%; Clickthrough rate increased by 24%.
  • Worked as part of the business continuity team, responsible for the digital channels, developing a crisis management team and strategy to cover the digital channels. 
  • Experienced with Apex, Pure360, Marketo, FW8, Sitecore, WordPress, and Hootsuite.

Education

Executive Education, GDPR Transition Program

Henley Business School

January 2017 - December 2017 (11 months)

MBA, International Marketing

University of Liverpool

January 2004 - December 2007 (3 years 11 months)