Syed Noor
Performance Marketing Expert

Syed Noor

Digital performance manager at Publicis Media Groupe.
Work with Syed Work with a Performance Marketing Expert

About

Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.

Employment

6 roles
Feb 2019 - Present 7 years 3 months
Digital Performance Manager (Paid Social)
Digitas APAC
  • Led digital media strategy, paid social planning, buying, reporting, and analytics driving brand ROI via maintaining IAS Ad quality standard KPIs.
  • Brought innovation through brand partnerships in seasonal campaigns.
  • Clients: Visa, Disney Studios, Clarins, Cathay Pacific, and HP.
Mar 2017 - Mar 2019 2 years
Social Media Manager
Iris Worldwide
  • Delivered high-quality work on paid social and digital analytics across the client base and instilled leadership through social education within the agency.
  • Acted as regional social lead for Philips APAC for consumer and health systems across nine APAC markets led by six Iris market teams. 
  • Piloted local and regional campaigns for B2B and B2C CRM, always-on, social selling, and digital campaigns across APAC.
  • Developed content, channel, and engagement strategies across B2C and B2B audiences.
  • Led paid social media strategy, buying, testing, and optimization.
  • Met KPIs and achieved 20% growth of website traffic and qualified leads coming from social media platforms in 2018.
  • Increased 30% revenue through reducing man-hours by refining measurement structure and automating media management.
  • Led and managed ad campaigns for APAC and ANZ region with media budgets amounting to over two million euros on Facebook and LinkedIn.
  • Clients: Philips, Abbott, IHG, Samsung, Starbucks, and Shell.
Jul 2016 - Feb 2017 7 months
Social Media Manager & Strategist
Independent
  • Handled social media accounts and created social media strategies.
  • Clients: CapitaLand Malls, Royal Sporting House, Canon Singapore, Cyber Security Agency of Singapore, and Standard Chartered Bank.
Jun 2014 - Jun 2016 2 years
Community Manager
TBWA Group\Digital Arts Network
  • Headhunted by the agency, seconded to manage Singapore Economic Development Board (EDB) social media enterprise rebranding ‘Singapore Sessions’ social media outlets. 
  • Led creative content strategy and creation, media strategy, buying and optimization for "Singapore Sessions" Twitter and Linkedln showcase page as well as group community.
  • Pioneered, led, and executed a hyper-targeted and customized Twitter and LinkedIn media campaign for content marketing efforts which led to 500 targeted marketing leads.
  • Built a marketing intelligence/social listening engine for EDB’s stakeholders as well as a migration communications plan for new content microsite, futurereadysingapore.com.
Jul 2013 - Jul 2014 1 year
Digital Community Manager
Saatchi & Saatchi
  • Effectively increased P&G Eukanuba Australia's Facebook fan base by 125% in six months and page engagement by 5x through compelling content and user generated campaigns.
  • Managed the campaign on the world's first online game of fetch on Facebook for Eukanuba Australia, reaching 1.2 million Facebook users and clinching two awards.
  • Provided strategic brand direction on regional social media toolkit for Head & Shoulders and Olay.
Feb 2012 - Jul 2013 1 year 5 months
Senior Associate
Cohn & Wolfe XPR
  • Managed integrated PR, social media accounts, and ad-hoc PR event projects. 
  • Wrote and pitched press releases and spokesperson interviews to local and regional media publishers as well as bloggers.
  • Effectively strategized and started Facebook pages and campaigns for clients.
  • Clients: Dell, Epson, Frasers Centrepoint Malls, Disney Channel Asia, TaylorMade Adidas Golf, ACCA Singapore, eFinancialCareers APAC, KOP Properties, and OTO Bodycare.

Education

Bachelor of Business, Marketing
Royal Melbourne Institute of Technology
Apr 2003 - Mar 2007 3 years 11 months
Diploma in Mechanical Engineering, Biomedical Engineering
Singapore Polytechnic

Portfolio

5 items