Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Performance Marketing Expert
Syed Noor
Digital performance manager at Publicis Media Groupe.
Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.
Syed is Available for Projects
Work with SyedEmployment Highlights
Digital Performance Manager (Paid Social)
Digitas APAC
February 2019 - Present (5 years 3 months)
Social Media Manager
Iris Worldwide
March 2017 - March 2019 (2 years 1 month)
Social Media Manager & Strategist
Independent
July 2016 - February 2017 (8 months)
Community Manager
TBWA Group\Digital Arts Network
June 2014 - June 2016 (2 years 1 month)
Education Highlights
Bachelor of Business, Marketing
Royal Melbourne Institute of Technology
Diploma in Mechanical Engineering, Biomedical Engineering
Singapore Polytechnic
April 2003 - March 2007 (4 years)
Portfolio
Philips MyPhilips Newsletter Subscriptions
Visa #RepostSriLanka
Cathay Pacific Black Friday Sales
Philips Healthcare Automated External Defibrillator
Eukanuba Play Fetch
Philips MyPhilips Newsletter Subscriptions
Visa #RepostSriLanka
Cathay Pacific Black Friday Sales
Philips Healthcare Automated External Defibrillator
Eukanuba Play Fetch
Resume
Digital Performance Manager (Paid Social)
Digitas APAC
February 2019 - Present (5 years 3 months)
- Led digital media strategy, paid social planning, buying, reporting, and analytics driving brand ROI via maintaining IAS Ad quality standard KPIs.
- Brought innovation through brand partnerships in seasonal campaigns.
- Clients: Visa, Disney Studios, Clarins, Cathay Pacific, and HP.
Social Media Manager
Iris Worldwide
March 2017 - March 2019 (2 years 1 month)
- Delivered high-quality work on paid social and digital analytics across the client base and instilled leadership through social education within the agency.
- Acted as regional social lead for Philips APAC for consumer and health systems across nine APAC markets led by six Iris market teams.
- Piloted local and regional campaigns for B2B and B2C CRM, always-on, social selling, and digital campaigns across APAC.
- Developed content, channel, and engagement strategies across B2C and B2B audiences.
- Led paid social media strategy, buying, testing, and optimization.
- Met KPIs and achieved 20% growth of website traffic and qualified leads coming from social media platforms in 2018.
- Increased 30% revenue through reducing man-hours by refining measurement structure and automating media management.
- Led and managed ad campaigns for APAC and ANZ region with media budgets amounting to over two million euros on Facebook and LinkedIn.
- Clients: Philips, Abbott, IHG, Samsung, Starbucks, and Shell.
Social Media Manager & Strategist
Independent
July 2016 - February 2017 (8 months)
- Handled social media accounts and created social media strategies.
- Clients: CapitaLand Malls, Royal Sporting House, Canon Singapore, Cyber Security Agency of Singapore, and Standard Chartered Bank.
Community Manager
TBWA Group\Digital Arts Network
June 2014 - June 2016 (2 years 1 month)
- Headhunted by the agency, seconded to manage Singapore Economic Development Board (EDB) social media enterprise rebranding ‘Singapore Sessions’ social media outlets.
- Led creative content strategy and creation, media strategy, buying and optimization for "Singapore Sessions" Twitter and Linkedln showcase page as well as group community.
- Pioneered, led, and executed a hyper-targeted and customized Twitter and LinkedIn media campaign for content marketing efforts which led to 500 targeted marketing leads.
- Built a marketing intelligence/social listening engine for EDB’s stakeholders as well as a migration communications plan for new content microsite, futurereadysingapore.com.
Digital Community Manager
Saatchi & Saatchi
July 2013 - July 2014 (1 year 1 month)
- Effectively increased P&G Eukanuba Australia's Facebook fan base by 125% in six months and page engagement by 5x through compelling content and user generated campaigns.
- Managed the campaign on the world's first online game of fetch on Facebook for Eukanuba Australia, reaching 1.2 million Facebook users and clinching two awards.
- Provided strategic brand direction on regional social media toolkit for Head & Shoulders and Olay.
Senior Associate
Cohn & Wolfe XPR
February 2012 - July 2013 (1 year 6 months)
- Managed integrated PR, social media accounts, and ad-hoc PR event projects.
- Wrote and pitched press releases and spokesperson interviews to local and regional media publishers as well as bloggers.
- Effectively strategized and started Facebook pages and campaigns for clients.
- Clients: Dell, Epson, Frasers Centrepoint Malls, Disney Channel Asia, TaylorMade Adidas Golf, ACCA Singapore, eFinancialCareers APAC, KOP Properties, and OTO Bodycare.
Education
Bachelor of Business, Marketing
Royal Melbourne Institute of Technology
Diploma in Mechanical Engineering, Biomedical Engineering
Singapore Polytechnic
April 2003 - March 2007 (4 years)