• Worked with multiple brands across various industries, including fashion, beauty, and real estate.
• Created and executed actionable strategies on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn.
• Developed social advertising insights; crafting and managing paid social media campaigns.
• Planned and implemented compelling social media campaigns, including targeting methods, copy and images, budget and timeline recommendations.
• Performed competitor and trends analysis; conducting research to strengthen the innovation in the digital communication area.
• Created copy and content in line with marketing needs and priorities.
• Established the strategy on brand voice to better communicate with the audience.
• Managed and monitored SEO performance.
• Ran email marketing campaigns from creation all the way to execution and performance reviews.
• Liaised and collaborated with digital influencers and alliance partners as needed.
• Authored blog content and managed the activity of uploading blog articles on any digital platforms.
• Analyzed actions performed on different social media channels.
• Managed clients' website.

Venuebility is an e-commerce platform where event planners can find and book a venue online, connect with a broad spectrum of event suppliers, and get guideline costings for their event. 

• Assisted in developing and executing the business marketing strategy.
• Offered creative solutions to put the product at the front of the market; responsible for the marketing collateral.
• Developed copy and creative across channels such as email, social, website, and blogs.
• Created a digital marketing strategy and setting objectives to grow the online presence.
• Administered the creation, scheduling, and publishing of content on social media platforms.
• Promoted content through social media advertising and analyzing its performance.
• Conducted marketing research into the London venues and event suppliers.
• Planned, organized, and managed a range of events including product launch and trade exhibitions.
• Liaised with the web developing agency to prepare for the website launch and offer web support to clients.
• Worked closely with the digital marketing agency to create a strategy plan for SEO and SEM campaigns, Google and social ads and email marketing automation.
• Monitored the marketing budget.
• Negotiated and managed relationships with suppliers.

• Developed marketing and communications plans; implemented the marketing and communication strategies, from the launch of new products and services, coordinating all advertising (print and online), PR and social media, to reporting and performance reviews.
• Localized all websites with relevant content and developed all marketing related materials for Balkan countries, in line with the new brand identity.
• Created sales enablement tools, preparing sales case files and presentation kits, as well as updating sales brochures.
• Monitored tracking tools and provided sales activity forecast.
• Managed and executed events, writing event briefs, requesting and selecting offers, negotiating contracts, managing the event preparation in terms of invitation lists, confirmations, event agenda and post-event follow-up, in line with the budget.
• Handled mailing and direct mailing programs, webpage and intranet development for Balkan countries.
• Supported the creation, update and management of digital marketing tools, including website, social media, CRM, emailing tools, and SEO, to increase visibility of social media platforms for all six countries.
• Performed constant market research on competition and report internally to sales and management teams.

• Developed communication messages for the emailing campaigns to prospects and achieved a 10% opening rate.
• Coordinated the customer engagement activities and provided loyalty incentives for the customers.
• Kept contact with the main advertising agency; provided briefs for projects, developed relevant content for the newsletter campaigns, and prepared their distribution.
• Assisted the marketing department on different projects; performed proofreading on marketing materials, ordered promotional materials, localized all marketing related materials in line with the new brand identity.
• Planned and organized events and trainings that take place internally or externally.