Denise Dima
Paid Social

Denise Dima

Previously from GEFCO, CHEP, and Audi UK.
Work with Denise Work with a Paid Social

About

Denise Maria Dima is a digital marketing consultant with a specialization in crafting and managing paid social media campaigns for clients across fashion, beauty, and real estate industries. She has experience in creating and executing actionable strategies on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. At GEFCO, she developed marketing and communication plans for six Balkan countries and implemented different marketing tools like website, CRM, social media, emailing tools, and SEO. Her diverse skills set include copywriting, blog authoring, email marketing, as well as the creation of sales brochures, presentation kits, and sales case files.

Employment

4 roles
Aug 2018 - Present 7 years 9 months
Marketing & Social Media Coordinator
Venuebility

Venuebility is an e-commerce platform where event planners can find and book a venue online, connect with a broad spectrum of event suppliers, and get guideline costings for their event. 

  • Assisted in developing and executing the business marketing strategy.
  • Offered creative solutions to put the product at the front of the market; responsible for the marketing collateral.
  • Developed copy and creative across channels such as email, social, website, and blogs.
  • Created a digital marketing strategy and setting objectives to grow the online presence.
  • Administered the creation, scheduling, and publishing of content on social media platforms.
  • Promoted content through social media advertising and analyzing its performance.
  • Conducted marketing research into the London venues and event suppliers.
  • Planned, organized, and managed a range of events including product launch and trade exhibitions.
  • Liaised with the web developing agency to prepare for the website launch and offer web support to clients.
  • Worked closely with the digital marketing agency to create a strategy plan for SEO and SEM campaigns, Google and social ads and email marketing automation.
  • Monitored the marketing budget.
  • Negotiated and managed relationships with suppliers.
Nov 2017 - Present 8 years 6 months
Digital Marketing Consultant
Independent
  • Worked with multiple brands across various industries, including fashion, beauty, and real estate.
  • Created and executed actionable strategies on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn.
  • Developed social advertising insights; crafting and managing paid social media campaigns.
  • Planned and implemented compelling social media campaigns, including targeting methods, copy and images, budget and timeline recommendations.
  • Performed competitor and trends analysis; conducting research to strengthen the innovation in the digital communication area.
  • Created copy and content in line with marketing needs and priorities.
  • Established the strategy on brand voice to better communicate with the audience.
  • Managed and monitored SEO performance.
  • Ran email marketing campaigns from creation all the way to execution and performance reviews.
  • Liaised and collaborated with digital influencers and alliance partners as needed.
  • Authored blog content and managed the activity of uploading blog articles on any digital platforms.
  • Analyzed actions performed on different social media channels.
  • Managed clients' website.
Jan 2017 - Nov 2017 10 months
Marketing & Communication Specialist (Europe)
GEFCO
  • Developed marketing and communications plans; implemented the marketing and communication strategies, from the launch of new products and services, coordinating all advertising (print and online), PR and social media, to reporting and performance reviews.
  • Localized all websites with relevant content and developed all marketing related materials for Balkan countries, in line with the new brand identity.
  • Created sales enablement tools, preparing sales case files and presentation kits, as well as updating sales brochures.
  • Monitored tracking tools and provided sales activity forecast.
  • Managed and executed events, writing event briefs, requesting and selecting offers, negotiating contracts, managing the event preparation in terms of invitation lists, confirmations, event agenda and post-event follow-up, in line with the budget.
  • Handled mailing and direct mailing programs, webpage and intranet development for Balkan countries.
  • Supported the creation, update and management of digital marketing tools, including website, social media, CRM, emailing tools, and SEO, to increase visibility of social media platforms for all six countries.
  • Performed constant market research on competition and report internally to sales and management teams.
Nov 2015 - Jan 2017 1 year 2 months
Marketing Executive & Customer Service Support
CHEP
  • Developed communication messages for the emailing campaigns to prospects and achieved a 10% opening rate.
  • Coordinated the customer engagement activities and provided loyalty incentives for the customers.
  • Kept contact with the main advertising agency; provided briefs for projects, developed relevant content for the newsletter campaigns, and prepared their distribution.
  • Assisted the marketing department on different projects; performed proofreading on marketing materials, ordered promotional materials, localized all marketing related materials in line with the new brand identity.
  • Planned and organized events and trainings that take place internally or externally.

Education

Jan 2019 - Present 7 years 4 months
Master of Science, Digital Marketing
Digital Marketing Institute
Nov 2017 - Aug 2018 9 months
Postgraduate Diploma, Digital Marketing
Digital Marketing Institute
Sep 2011 - Jun 2014 2 years 9 months
Bachelor of Science, Marketing
University of Bradford

Portfolio

4 items