<ul><li>Consulted for startups in the APAC region.</li><li>Provided marketing audits, including brand strategy, technology, and team.</li><li>Defined customer journey, marketing metrics, and ROI analysis.</li><li>Helped companies build and buy the marketing tech stack.</li></ul>

Growth Marketing Consultant

<ul><li>Managed ten markets for ofo; responsible for the performance, brand, and field marketing.</li><li>Partnered with country GM’s to develop localized GTM strategy; tailored and repackaged the ofo brand to suit the needs of each market.</li><li>Planned and allocated regional marketing budget.</li><li>Increased brand awareness through partnerships, on-ground activations, and PR.</li><li>Configured digital channels such as acquisition, CRM, and affiliate program.</li><li>Drove consumer awareness around the sharing economy and responsible biking behavior.</li><li>Built regional marketing hub and defined workflows for in-market teams.</li></ul>

APAC Director & Head of Marketing

<p>Blueshift is a San Francisco based SaaS company focused on marketing automation, programmatic CRM, and personalizing the customer journey.</p><ul><li>Led APAC expansion for Blueshift; P&amp;L responsibility for APAC organization.</li><li>Worked with engineering and product teams to develop solutions specifically for Asian businesses.</li><li>Sold automation solutions to large and medium-sized e-commerce, travel, and retail brands.</li><li>Established Blueshift’s regional footprint through content marketing including whitepapers, webinars and videos, events, sponsorships, and speaking opportunities.&nbsp;</li><li>Managed the sales funnel through lead generation and account-based marketing.</li><li>Helped senior marketers make data-driven budget allocations across marketing channels.</li><li>Developed a push marketing strategy for over 50 brands, including in-app, mobile, email, and SMS.&nbsp;</li><li>Managed a team distributed across three locations.</li></ul>

Vice President & Head of APAC

<ul><li>Grew traffic, customer acquisition, and bookings through affiliate and partner channels across 12 markets, contributing 18% of Groupon’s regional revenue.</li><li>Defined business goals, growth trajectory, and country KPI’s.</li><li>Planned and executed a multi-million dollar marketing budget, with a strict focus on ROI.</li><li>Worked with product and engineering teams to develop a robust affiliate platform, in-house.</li><li>Devised a go-to-market strategy and successfully launched the Groupon Partner Network in Asia.</li><li>Launched and drove the adoption of affiliate tools such as API, Link Generator, and Category Widgets.</li><li>Signed exclusive white-label affiliate deals with MSN (Hong Kong), Yahoo (Taiwan, Australia), and eBay (India).</li><li>Established and maintained strong relationships with top tier affiliates.</li><li>Expanded program to include social media influencers and local affiliate networks.</li><li>Drove program adoption through commission incentives, outreach, and partner events.</li><li>Managed a team of business development executives and in-market account managers.</li></ul>

Regional Head of Affiliate Marketing

<ul><li>Launched the Groupon brand and opened six offices nationwide.</li><li>Owned brand marketing and strategic alliances.</li><li>Grew country subscriber base aggressively through paid marketing channels, heavily focused on SEM, display, social, and affiliates.</li><li>Owned experiential marketing initiatives aimed at generating customer delight and PR.</li><li>Ran customer activation programs by partnering with top tier brands nationwide.</li><li>Localized and launched the Groupon Merchant Center; rolled out voucher redemption, inventory management, and payment reconciliation tools.</li><li>Implemented brand strategies aimed at gaining top-of-mind recall and maximum market share.</li><li>Identified key creative, social, and PR agencies through comprehensive pitch processes.</li><li>Planned and owned brand budget.</li><li>Handled two high profile rebranding exercises for the company.</li><li>Established the first television campaign for Groupon in India on a shoestring budget of less than US$20,000.</li><li>Closed affiliate print partnerships with The Hindustan Times and The Hindu, two of India’s largest news publications.</li><li>Rolled out the Groupon Golden Spoon award for F&amp;B merchants nationwide.</li></ul>

Assistant Vice President of Marketing

<ul><li>Managed content partnerships for Yahoo! India across different platforms, including Sports, News, Video, and Languages.</li><li>Negotiated and won on-ground and in-stadia marketing rights with The International Cricket Council (ICC).</li><li>Handled deals and contract negotiations, tracking, analysis, and reporting of key partner metrics.</li><li>Closed a key partnership with Wills Lifestyle and live-streaming a 5-day fashion event for the first time in India.</li></ul>

Manager for Strategic Partnerships

<ul><li>Worked across three Google products such as YouTube, Google AdWords, and Google Checkout.&nbsp;</li><li>Won the Google All-Star Award in 2007.&nbsp;</li><li>Managed a portfolio of premium YouTube content owners and creators</li><li>Oversaw content monetization and launching video campaigns on YouTube.</li><li>Liaised with engineering and product teams to improve partner experience.</li><li>Developed Released Striker, the first full-length Indian film to be sold on a Pay Per View (PPV) model.</li><li>Monitored and resolved copyright disputes.</li><li>Worked with top partners, including The Indian Premier League (sports), Yashraj Films, Rajshri Entertainment (bollywood), Osho International (devotional), Star News (news), and Channel Sophie (celebrity).</li></ul>

YouTube Partner Account Manager

Crafted the viral Groupon Onion Campaign. Generated organic PR and global media coverage valued at over US$800,000 and won multiple awards for the company.

Groupon Couldn't Handle How Insanely Popular This Deal Was

Dhruv Shanker

Won the MARKies award for Blueshift’s role in automating lifecycle marketing for Redmart Singapore.

Blueshift Disrupts Programmatic Technology With MARKies Award Win

Launched the first television campaign for Groupon in India on a shoestring budget of less than US$20,000. The TVC shows an older woman using her karate skills in public, and it talks about online deals for karate classes and wellness services.

Groupon India Street 30 sec TVC

Developed experiential marketing initiatives for Groupon aimed at generating customer delight and PR.

How Groupon Pulled Off the Great Onion Coup

Devised a go-to-market strategy and successfully launched the Groupon Partner Network in Asia.

Groupon Launches E-commerce Affiliate

Increased brand awareness for ofo through partnerships and PR.

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo

English (British)

An entrepreneur and marketer, Dhruv Shanker has expert knowledge of e-commerce, advertising, and digital media with a proven record of accomplishment building B2B and B2C businesses across the Asia-Pacific region. Specializing in affiliate marketing, CRM, and marketing automation, he has worked on various marketing roles at global corporations such as Google, Yahoo, Groupon, and ofo. He has won several awards including a Silver Abby Award for his first TV commercial and an All-Star Award at Google for automation of support functions. Dhruv is also proficient in using tools like Google Analytics, Salesforce, Omniture, Blueshift, and Pardot.

Dhruv Shanker

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Groupon Couldn't Handle How Insanely Popular This Deal Was

Blueshift Disrupts Programmatic Technology With MARKies Award Win

Groupon India Street 30 sec TVC

How Groupon Pulled Off the Great Onion Coup

Groupon Launches E-commerce Affiliate

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo

Groupon Couldn't Handle How Insanely Popular This Deal Was

Blueshift Disrupts Programmatic Technology With MARKies Award Win

Groupon India Street 30 sec TVC

How Groupon Pulled Off the Great Onion Coup

Groupon Launches E-commerce Affiliate

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo