Donna Lu

As an independent journalist, Donna has worked with many different publications.

• Wrote features and criticism for print and online publications, with bylines in The Guardian, The Atlantic, VICE, HuffPost, The Sydney Morning Herald, The Age, The Saturday Paper and more.
• Published in the field of science, technology, and culture.

Springer Nature publishes journals, databases, and online products and services across the life, physical and applied sciences, and clinical medicine.

• Provided freelance editorial and writing services for the Nature Research. 
• Published projects on science, technology, medical topics, and research summaries of complex scientific findings.

New Scientist is a science and technology magazine, and the go-to site for breaking news, exclusive content and breakthroughs.

• Researched and wrote multiple contents about technology and tech culture.
• Examined copy for accuracy and checked all factual information, quotes, and statistics.
• Interviewed news makers and taste makers on these subjects.
• Contributed to breaking news coverage of major events.

The Queensland Brain Institute is an Australian neuroscience research institute, located in Brisbane at the St Lucia campus of The University of Queensland. 

• Implemented major strategic campaigns and researched news coverage targeting mass national and international media.
• Wrote and edited thought leadership pieces, content for speeches, and national print and online publications. 
• Managed, mentored, and edited the work of contributors and communications interns.
• Translated complex scientific and medical research into readily understandable communications for targeted and broad audiences. 

npj Science of Learning is an interactive online community that brings together educators, policymakers, neuroscientists, and psychologists to understand learning. 

• Led the partnership between leading academic publisher Springer Nature (publisher of Nature and related journals) and the Queensland Brain Institute at The University of Queensland.
• Handled content strategy and oversaw all commissioned content, interviews, and editorial contributions to the site.
• Solicited, commissioned and edited opinion pieces, analysis and research news.
• Drove and implemented content distribution strategy across social media, SEO, ‘influencer’ contributors, cross-linking, content partnerships, and media.
• Grew site audience and registered members.

• Commissioned and managed freelance and staff contributors.
• Contributed feature articles, reviews, and interviews.
• Developed and maintained relationships with publishers and publicists.
• Sub-edited and proofread articles and managed social media accounts.
• Oversaw content through CMS and distribution strategy.
• Developed SEO strategy and analysis website traffic. 

• Vice-Chancellor’s Scholarship recipient.             
• Six-time Dean’s Commendation for High Achievement recipient.

• Earned GPA: 7 (High Distinction).