<ul><li>Took up classes on classical painting, graphic design, web design, installation art, printmaking and animation.</li></ul>

Drew has worked on brand, service, product, movement and campaign launches. As part of his creative direction, he has managed the clients’ strategy, storytelling, engagement, and innovation efforts.<ul><li>Conceived and implemented concepts and guidelines for logos, videos, presentations, infographics, etc., making sure that they capture and mirror the brands’ distinct voice.</li><li>Analyzed trends in the ever-evolving worlds of advertising and marketing, and developed strategies to keep up with the times.</li><li>Crafted ways to tell stories with a fresh, imaginative and compelling approach.&nbsp;&nbsp;&nbsp;</li><li>Arranged events and other activities to allow the clients to connect with people in tangible ways&nbsp;and create meaningful experiences with them.</li><li>Created plans to continuously nurture the brands by evaluating results and redesigning the creative processes accordingly.</li><li>Clients: Apple, Autodesk, Saatchi &amp; Saatchi, Samsung, Target, Unilever, Johnson &amp; Johnson, Coca-Cola, Nestle, Esquire, Harvard Business Publishing, Discovery Channel, Warner Music Group, Xbox, Capital One, and Greenpeace.</li></ul>

Creative Director

Moonshot is a design shop meets advisory board meets production house who helps companies become powerful brands.<ul><li>Assisted in acquiring new clients from proposal creation to pitching and contract.</li><li>Co-developed strategies by examining client objectives, scheduling, and design and production requirements.</li><li>Pitched in with the creative direction by guiding the creative process and being one of the points of reference for any plan that wanted to make its way to the clients.</li></ul>

Partner

Free Range is a design, innovation and storytelling consultancy. They work across the following industries, including consumer goods and foods, education, environment and climate, health and wellness, human rights and civic engagement, technology, travel, and venture capital or private equity.<ul><li>Directed and personally designed materials for web, mobile, social media, print, videos, animations, and outdoor campaigns.</li><li>Infused fresh approaches to branding and ensured that the materials are story-based and emotionally compelling.</li><li>Illustrated, designed, and consulted on the content for the book “Winning the Story Wars” by Jonah Sachs. The book was a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It placed marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent.</li><li>Won the 2012 Telly Awards for The Hero’s Journey (a video series that accompanied Winning the Story Wars).</li></ul>

Free Range is a design, innovation and storytelling consultancy. They work across the following industries, including consumer goods and foods, education, environment and climate, health and wellness, human rights and civic engagement, technology, travel, and venture capital or private equity.<ul><li>Facilitated open and interactive brainstorming sessions to generate new ideas from past and current results.</li><li>Managed the process and progress of the various innovation initiatives.</li><li>Incorporated the innovation capabilities into the company culture to impact the broader organization.</li></ul>

Innovation Director

A part of Accenture, ?What If! Innovation has over 25 years in helping clients to invent new businesses, products, brands, and services.<ul><li>Designed innovation concepts, taking into consideration the industry trends, project results and audience feedback.</li><li>Provided brand ideation and ensured that the brand narrative resonated with the audience.</li><li>Clients: Unilever, Johnson &amp; Johnson, and Hasbro.</li></ul>

Innovation & Design Consultant

Fahrenheit 212 is a global innovation consultancy delivering growth for Fortune 500 companies.<ul><li>Produced and directed over 400 brand concept videos.</li><li>Designed various product, service and retail concepts.</li></ul>

Producer

Combined silhouettes and colors for the SpotMe company’s logo and other visual brand components.

SpotMe Identity Design

Drew Beam

Created illustrations of the people Drew considered as his heroes—those who inspired him with their compassion, justice, stewardship, beauty, and truth. He wanted to celebrate and pay homage to these heroes through his artwork.

My Heroes

Designed the official shirt for the comedy duo’s 2010 world tour. The design, as requested by Bret and Jemaine, was inspired by the 80’s rock tour shirts, particularly the combined sci-fi and rock look of Journey’s tour shirts.

Flight of the Conchords World Tour T-shirt

Created “The Feels,” a series consists of poetry and art books and workshops. It served as Drew’s therapy during a difficult time in his life and has also become a demonstration of how he has overcome his greatest challenges.

The Feels

Developed identity and website for Dr. Fred Mitouer’s somatic agency. From distilling tremendous amounts of Dr. Fred’s thought-leadership, Drew developed the design and generated content for the website and brand collateral, ultimately helping the client launch a new brand.

Somatic Agency Identity Design

Drew set the direction for the client’s visual elements (logo, color palette, typography and collaterals), ensuring that they are cohesive and reflective of the company’s culture and values.

College Audition Coach Identity Design

Illustrated and designed the “Create Your Story” cards. The cards come with complete self-guided discovery exercises to unlock a brand’s voice and personality.

Create Your Story

Oversaw the design of The Jacobs Institute for Design Innovation collaterals such as USD flash drive, bag, t-shirt, etc.

Jacobs Institute for Design Innovation Identity Design

Created paintings for the company’s lobby. The paintings included a beauty queen, a gorilla that mimics the beauty queen, characters reacting to their canvas and frames being aflame (I actually got new frames and torched them for greater realism) and many others.

Fahrenheit 212 Paintings

Led the design of the ballet-inspired fitness method and lifestyle brand logo and website, ensuring that every element embodied the client’s “Artistic. Athletic. Attainable.” tagline.

Ballet Beautiful Identity Design

Worked with Free Range Studios to help Autodesk create a brand platform that would give them a leadership position in sustainable design. Drew and the team built a suite of tools including identity design, messaging guidelines, manifestos, videos and infographics to name and claim the emerging Design-led Revolution.

Autodesk Design-led Revolution

Served as creative director for the Vote V campaign, crafting fashion and art to inspire a generation to dig deeper into women’s rights.

Vote V

Provided cartoon-inspired creative direction for the campaign. “Detox” demanded that the garment makers ban “Little Monsters” (chemicals) from their factories and our clothes. The campaign has made a great change in detoxifying products and brands such as Zara, H&M, Valentino, Burberry, adidas and Levi’s.

Greenpeace Detox Campaign

Illustrated, designed, and consulted on the content for the book “Winning the Story Wars” by Jonah Sachs. The book is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent.

Winning The Story Wars

Provided identity design for a California-based community development bank—from its signage, credit card, business card, etc. Interestingly, the brand’s primary color, orange, helps aid in decision-making.

Beneficial State Bank Identity Design

Developed the first Detox project for Greenpeace—the Detox Catwalk. The campaign was a call for fashion without pollution (hazardous chemicals on clothes). It created recording-breaking strip teases and social media storms, eventually resulting in Detox commitments from 18 major fashion brands.

Greenpeace Detox Catwalk

Strategized and designed a new brand identity for a campaign which aims to find the best way to prevent anal cancer among HIV-positives, giving it a playful yet heartfelt theme to remove the stigma around the issue.

ANCHOR Study

Worked with Moonshot to tell the story of a Westlake Urban project that sought to transform the Bay Area town into an innovative, resource- and technology-rich place to live and invest in, as well as a safe community for women.

A Safe Place for Women

English (British)

With over 20 years of experience, Drew Beam is a creative director specializing in customer experience design. Having worked with top branding and innovation firms, he has designed for various global brands, including Saatchi & Saatchi, Apple, Samsung, Coca-Cola, Esquire, Adidas, Discovery Channel, Penguin Books, Warner Music, Hershey's, Johnson and Johnson, Toyota, and Gucci. At Free Range Studios, Drew has developed materials for web, mobile, social media, print, videos, animations, and outdoor campaigns and also won the 2012 Telly Awards for The Hero’s Journey, a video series that accompanied his illustrated Winning the Story Wars book.

Drew Beam

Employment Highlights

Education Highlights

Portfolio

SpotMe Identity Design

My Heroes

Flight of the Conchords World Tour T-shirt

The Feels

Somatic Agency Identity Design

College Audition Coach Identity Design

SpotMe Identity Design

My Heroes

Flight of the Conchords World Tour T-shirt

The Feels

Somatic Agency Identity Design

College Audition Coach Identity Design