Steffany Powell
Content Strategist

Steffany Powell

Worked at Amazon, Microsoft, and Hulu.
Work with Steffany Work with a Content Strategist

About

Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

Employment

5 roles
Mar 2021 - Jun 2021 3 months
Content Strategist
Finastra
  • Consulted on content strategy for Finastra’s new fintech marketplace. 
  • Audited all related content, including UX strings and landing page copy and suggested copy and structure changes
  • Created a roadmap for content strategy as an organizational structure
  • Encouraged the use of project management tools to provide an on-demand content calendar to provide much-needed visibility into the different areas of business.
Apr 2019 - Feb 2021 1 year 10 months
Digital Support Content Manager
Hulu
  • Managed a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos.
  • Boosted productivity to a highly efficient pace by restructuring the internal team and hiring a digital media producer to amplify visual strategy and a digital content editor to unify content branding style and voice. 
  • Spearheaded investigation into building an improved content management system and negotiated a zero-risk proof of concept contract which included an upgraded language translation feature. 
  • Increased team efficiency by 10% by introducing a dynamic assignment management tool and migrating data to a robust team collaboration system.  
  • Transformed internal knowledge base by executing a cohesive content strategy and enhanced visual design; expected to increase engagement by 60% and improve average handle time by at least 20%.
  • Hired and promoted talented writers, producers, and strategists and kept the team actively engaged during a major corporate acquisition and pandemic. 
Jul 2017 - Dec 2018 1 year 5 months
Digital & Community Content Manager
Activision Publishing
  • Directed and informed the strategy for all content on support.activision.com and player communications including social media messaging, marketing touchpoints, and crisis communications. 
  • Unified two distinct working groups into one engaged team within six months by clearly defining roles and hiring additional members. 
  • Increased positive community engagement by 50% anecdotally by enhancing the customer experience and streamlining the approach to online channel moderation.
  • Collaborated cross-functionally with the analytics and player experience teams to develop new content and communication strategies
  • Led, developed, and mentored a team of content writers and community moderators.
Apr 2016 - Jan 2017 9 months
E-Commerce Content Marketing Manager
Mondelez International
  • Contributed to a 30% increase in online sales for a grouping of consumer products by creating structured content, raising detail page rankings, and re-designing the inventory management system.
  • Spiked seasonal product sales by 50% by hiring and training two content editors to research and publish keywords for the product management information system. 
  • Hired and managed a team to execute SEO/SEM strategies and partnered with Amazon to develop and optimize the company’s e-commerce content.
Sep 2012 - Oct 2014 2 years 1 month
Editorial Project Manager
Amazon
  • Utilized data from marketing leads to create exceptional experiences for Amazon sellers including help content, emails, microsites, and videos.
  • Worked cross-functionally with IT and analytics teams and project owners to launch over 275 projects.
  • Championed the localization of product help pages and achieved 100% parity on all pages within one year. 
  • Conducted a deep-dive analysis to better understand stakeholder needs and formulated the response strategy to satisfy demand for customized content.  
  • Launched new YouTube channel and drove subscriptions from zero to 100,000 in less than a year.
  • Built the video production process including voice-over, animation, click-through tutorials, and live-action walk-throughs on a limited budget and with no staff.
  • Single-handedly produced 55 how-to videos that achieved an 80% engagement rate from channel viewers.

Education

Nov 2014 - Jun 2015 7 months
Master of Communication in Digital Media, -
University of Washington
Sep 2005 - Jun 2007 1 year 9 months
Bachelor of Arts in English Creative Writing, -
University of Washington