Jeff Lavin

• Founded WI-ME (“Why Me?”) company and brand as a way to inspire, give back, and grow the snowboard community.
• Won JEC Product Innovation Award (lightest snowboard by 50% - 2.5 lbs weight reduction). Effectively product-managed from concept through production, from prototyping, engineering, tooling, factory acquisition, materials procurement, and compression molding setup, quality control, quality assurance, and long-term planning. 
• Oversaw long term vision of WI-ME, Inc. and its subsidiaries. Managed product development, marketing, sales, and logistics teams. 
• Collaborated with communications team to develop marketing strategies to boost brand awareness. Planned, implemented, and tracked sales and marketing strategies to promote brand products. Monitored online advertising and social media campaigns to assess strategy success. 
• Ran product development - supply chain, logistic, community, trade shows, and assisted with the product sales. Identified and negotiated multiple supply chain options to supply chain risk.
• Collaborated with creative/marketing to set up tradeshow booths in a unique way to present WI-ME.
• Worked with local and state development programs (SBA and Governor's office).
• In charge of importing and exporting goods for WI-ME and developing relationships with suppliers, and distributors. Negotiated freight with freight forwarders stateside and internationally. 
• Grew WI-ME from the ground up. Led regional and national marketing from social media to print ad campaigns. Developed all print ads and print advertising campaigns (typically six-month campaign delivered 20-30% return and built brand following.
• Worked with outside design contractors to develop a Magento CMS system for WI- ME website. Negotiated flat rate that saved the company one-third the original price.

RGS specializes in selling spare parts and multi-brand accessories for climate engineering, valves, pumps, and regulation to maintenance and operating professionals. 

• Handled high end CAD, CAM, CAE projects, brokerage, logistics, promo materials, and supply chain solutions. 
• Project managed group of remote and mostly international team members in the import and export (from start to finish) of new and existing products.
• Collaborated with contracted engineering, quality control, factories, and logistics.
• Performed work in fast-paced 24/7 on-call environment. Increased customer satisfaction by 110% with effective problem solving. 

The Life is a program available for athletes and trainers.

• Grew the brand in the United States leveraging his influence as a former athlete, current coach, and marketer.
• Created successful launch using targeted Facebook ads and ClickFunnels campaign. Achieved 7.5X ROI by end of campaign.