<p>The Smarketers is a B2B inbound marketing and account-based marketing agency in India helping software and other B2B tech companies generate qualified inbound and ABM strategies.</p><ul><li>Spearheaded a 15-member team of design, development, SEO, content, social, and inside sales. </li><li>Advised client POCs who had over 10 years of marketing experience. </li><li>Drove meetings to closure for The Smarketers with innovative pitches. </li><li>Led the MSB partnership with SAP to market for their Silver, Gold, and Platinum Partners.</li><li>Executed a 1:1 ABM campaign to drive over 600 registrations for a virtual, invite-only summit in less than a month with 60% attendance; created over 1,000 sales opportunities via a series of virtual events for FMCG, chemical, and automotive industries for this Fortune 500 industrial automation company.</li><li>Created over 240 MQLs and SQLs (opportunity size of over 12M USD) in two years for a US-based IT company.</li><li>Delivered over 40 SQLs within four months for net new S/4HANA implementation for an SAP Platinum Partner in India with inbound marketing and targeted 1:Few ABM approach.</li><li>Achieved 34 SQLs in a year for an SAP Gold Partner and ranked five keywords in featured snippets.</li><li>Marketed an expense management platform in India via ads (Google and LinkedIn), content marketing, retargeting, and 1:Many ABM campaigns to drive over 150 signups monthly.</li><li>Reduced agent handoffs with a new chatbot persona and conversation design for a Unilever brand.</li><li>Scheduled seven meetings in a single month for a US-based Pharma IT company via outbound outreach.</li><li>Worked on websites such as Dasceq, increasing the traffic by 280% with over 30 MQLs in three months; Grapevine6, improving user experience; Toyota Connected, drove better talent; Savantis, reduced bounce rate by 30%.</li></ul>

Senior Marketing Manager

<ul><li>Slashed CPI by 33% on ads and boosted Daily Active Users by 100% via influencers for NoctaCam.</li><li>Created the value proposition, product deck, website content, and wireframes for Loktra.</li></ul>

Marketing Consultant

<p>Cbetter provides web works, social media management, and digital activation services.</p><ul><li>Executed a content marketing strategy for NASSCOM Product Conclave 2017, which saw a footfall of more than 3,000 delegates in two days, while acting as an account manager for NASSCOM.</li><li>Spearheaded campaigns for clients like Hippo Cabs, Mapsor, Glamveda, and Govt of Rajasthan.</li><li>Established Olitia through social media and PR, landing them a UK contract of 650 ton olive tea.</li></ul>

Digital Marketing Consultant

Aditya Jhalani

English (British)

Aditya Jhalani specializes in B2B tech marketing. He has nearly four years of experience in creating successful inbound, outbound, and ABM strategies for several companies, gaining domain expertise in targeting a spectrum of industries. He has worked closely with founders, CEOs, CMOs, and senior marketing managers to drive key value proposition, thought leadership, branding, leads, and more business. His past clients include Hippo Cabs, Mapsor, Apollo Munich, and Govt of Rajasthan, among many others.

Aditya Jhalani

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