True Impact Partners is an independent marketing consulting firm delivering data-driven business results for companies of all sizes across retail, CPG, travel, financial services, telecom, healthcare, sports and entertainment.<ul><li>Performed paid search campaign management for various small and independent businesses.</li><li>Helped companies grow their business through marketing strategy, communications, and operations.</li></ul>

PPC Specialist

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate, and mobile marketing solutions to a variety of Fortune 500 and smaller clients.&nbsp;<ul><li>Managed all paid advertising activity with an annual budget of over $1 million.</li><li>Developed strategy and implemented specific PPC tactics, including Google Shopping, remarketing, similar audiences, and mobile audiences.</li><li>Conducted landing page testing and ad copy testing to improve performance and results.</li><li>Communicated with clients about their needs, products, business goals and desires to create a profile to use when creating campaigns.</li><li>Tested and analyzed the performance of PPC campaigns to determine efficiency and effectiveness.</li><li>Optimized marketing campaigns for the best performance based on reporting.</li><li>Handled budget for each client to avoid overspending and manage daily pacing to utilize the budget to maximum potential.</li><li>Researched and stayed on top of trends and changes in the PPC dynamic landscape.</li></ul>

PPC Manager

Starcom is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally.&nbsp;<ul><li>Managed daily campaign and oversaw performance, trends, testing plans, bid strategy, and budget pacing.</li><li>Provided daily bid management and budget optimizations against KPIs/conversions.</li><li>Handled campaigns, ad group, keyword structuring, and best practices.</li><li>Identified and reported on KPIs and top SEM insights.</li><li>Experienced with direct response clients and/or clients with focus on CPA/CPL metrics.</li><li>Was in charge of tracking, tagging, implementation, and launching of QA.</li><li>Performed keyword research, keyword expansion, testing, and strategic bid management.</li><li>Developed ad copy writing and keyword building.</li><li>Employed competitive tools to track competition and came up with strategic plans for clients.</li><li>Utilized Google AdWords, Microsoft Bing, Yahoo Gemini, and Kenshoo UI platforms.</li></ul>

Search Analyst

DLF Limited is a commercial real estate developer aiming to develop residential, commercial and retail properties in India.<ul><li>Managed customer relations for 500 luxury residential units, ensuring timely delivery within budget parameters maintaining excellent customer satisfaction.</li><li>Prepared customized payment plans and managed payment schedules to ensure timely restitutions were made and credited against the client account.</li><li>Coordinated project delivery efforts with internal departments using allotted resources while maintaining the flow of information between client and builder.</li><li>Streamlined internal processes, resulting in 98.5% customer satisfaction and a complaint rate of less than 1%.</li><li>Initiated and established an integrated, expandable, self-maintaining, cost-effective customer support structure.</li><li>Resolved customer issues, maintaining constant communication, and providing project status updates.</li><li>Generated email and promotional content to promote home upgrades, resulting in a 10-15% increase in AOV.</li></ul>

Customer Relationship Manager

Tuli International Hotel is a 3-star Indian hotel located on Residency Road, near Eternity Mall and Cinemax Theatre offering a restaurant, bar and internet facility.<ul><li>Managed marketing including agency and vendor relationships, and built a strategy for the company’s web presence.</li><li>Ran online marketing strategy for B2B stores as well as direct-to-consumer marketing.</li><li>Handled $14MM web marketing budget to meet KPIs and increased online reservations revenue by 32%.</li><li>Enabled complete redesign of the company’s site for enhanced web experience, customer engagement, and usability.</li><li>Created a business plan to improve repeat B2B business by 40%, analyzing local markets and targeting high growth business segments, achieving first-mover advantages.</li></ul>

Web Marketing Manager

Leveraged strength of global Starwood brand to combine global services for client needs. Led 22% revenue growth for diplomatic B2B clients, including embassies and consulates, by collaborating with other governmental agencies and providing customized event management services.

Le Meridien Hotels and Resorts

Ruchi Lamba

Was in charge of marketing including agency and vendor relationships for a 3-star hotel in India, running online marketing strategy for B2B stores as well as direct-to-consumer marketing.

Tuli Hotels and Resorts

Managed daily campaign and oversaw performance, trends, testing plans, bid strategy, and budget pacing for a global media network.

Starcom

Handled all paid advertising activity for a performance marketing agency, with an annual budget of over $1 million.

Performics

Performed paid search campaign management for an independent marketing consulting firm in Deerfield, Illinois.

True Impact Partners

English (British)

Ruchi Lamba is an experienced paid search specialist specializing in B2B and B2C industries. She has four years of solid experience in developing, implementing, optimizing, and measuring digital marketing campaigns with focus and expertise in pay per click and search engine marketing programs. Working for various B2B clients, she has proven her ability to deliver effective, measurable strategies to drive revenue growth as well as increase of brand awareness. Ruchi is also highly proficient in using Google Adwords, Google Tag Manager, Microsoft Bing, Yahoo! Gemini, and Kenshoo UI platforms.

Ruchi Lamba

Employment Highlights

Education Highlights

Portfolio

Le Meridien Hotels and Resorts

Tuli Hotels and Resorts

Starcom

Performics

True Impact Partners

Le Meridien Hotels and Resorts

Tuli Hotels and Resorts

Starcom

Performics

True Impact Partners