Ruchi Lamba

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate, and mobile marketing solutions to a variety of Fortune 500 and smaller clients. 

• Managed all paid advertising activity with an annual budget of over $1 million.
• Developed strategy and implemented specific PPC tactics, including Google Shopping, remarketing, similar audiences, and mobile audiences.
• Conducted landing page testing and ad copy testing to improve performance and results.
• Communicated with clients about their needs, products, business goals and desires to create a profile to use when creating campaigns.
• Tested and analyzed the performance of PPC campaigns to determine efficiency and effectiveness.
• Optimized marketing campaigns for the best performance based on reporting.
• Handled budget for each client to avoid overspending and manage daily pacing to utilize the budget to maximum potential.
• Researched and stayed on top of trends and changes in the PPC dynamic landscape.

Starcom is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally. 

• Managed daily campaign and oversaw performance, trends, testing plans, bid strategy, and budget pacing.
• Provided daily bid management and budget optimizations against KPIs/conversions.
• Handled campaigns, ad group, keyword structuring, and best practices.
• Identified and reported on KPIs and top SEM insights.
• Experienced with direct response clients and/or clients with focus on CPA/CPL metrics.
• Was in charge of tracking, tagging, implementation, and launching of QA.
• Performed keyword research, keyword expansion, testing, and strategic bid management.
• Developed ad copy writing and keyword building.
• Employed competitive tools to track competition and came up with strategic plans for clients.
• Utilized Google AdWords, Microsoft Bing, Yahoo Gemini, and Kenshoo UI platforms.

DLF Limited is a commercial real estate developer aiming to develop residential, commercial and retail properties in India.

• Managed customer relations for 500 luxury residential units, ensuring timely delivery within budget parameters maintaining excellent customer satisfaction.
• Prepared customized payment plans and managed payment schedules to ensure timely restitutions were made and credited against the client account.
• Coordinated project delivery efforts with internal departments using allotted resources while maintaining the flow of information between client and builder.
• Streamlined internal processes, resulting in 98.5% customer satisfaction and a complaint rate of less than 1%.
• Initiated and established an integrated, expandable, self-maintaining, cost-effective customer support structure.
• Resolved customer issues, maintaining constant communication, and providing project status updates.
• Generated email and promotional content to promote home upgrades, resulting in a 10-15% increase in AOV.

Tuli International Hotel is a 3-star Indian hotel located on Residency Road, near Eternity Mall and Cinemax Theatre offering a restaurant, bar and internet facility.

• Managed marketing including agency and vendor relationships, and built a strategy for the company’s web presence.
• Ran online marketing strategy for B2B stores as well as direct-to-consumer marketing.
• Handled $14MM web marketing budget to meet KPIs and increased online reservations revenue by 32%.
• Enabled complete redesign of the company’s site for enhanced web experience, customer engagement, and usability.
• Created a business plan to improve repeat B2B business by 40%, analyzing local markets and targeting high growth business segments, achieving first-mover advantages.