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Ruchi Lamba

Paid Search Specialist

Ruchi Lamba

Paid search specialist previously from Performics & Starcom.

Ruchi Lamba is an experienced paid search specialist specializing in B2B and B2C industries. She has four years of solid experience in developing, implementing, optimizing, and measuring digital marketing campaigns with focus and expertise in pay per click and search engine marketing programs. Working for various B2B clients, she has proven her ability to deliver effective, measurable strategies to drive revenue growth as well as increase of brand awareness. Ruchi is also highly proficient in using Google Adwords, Google Tag Manager, Microsoft Bing, Yahoo! Gemini, and Kenshoo UI platforms.

Digital Marketing
Google Shopping
B2B Marketing
Bing Ads
Google AdWords
Google Analytics
Lead Generation
Pay Per Click
Search Engine Marketing (SEM)
Yahoo! Search Marketing
Display Advertising
Google Tag Manager
Demand Generation
B2C Marketing
Data Analysis
Kenshoo
Yahoo! Gemini
Ruchi Lamba

Ruchi Lamba

Paid search specialist previously from Performics & Starcom.

Paid Search Specialist

Ruchi is Available for Projects

Work with Ruchi

Employment Highlights

PPC Specialist

Independent

November 2018 - Present (5 years 5 months)

PPC Manager

Performics

August 2017 - August 2018 (1 year 1 month)

Search Analyst

Starcom

February 2015 - July 2017 (2 years 6 months)

Customer Relationship Manager

DLF Ltd

April 2011 - March 2013 (2 years)

Education Highlights

Integrated Marketing Program, Integrated Marketing

University of Chicago Booth School

January 2014 - December 2015 (2 years)

Master of Business Administration, Finance and Marketing

Indian Institute of Planning and Management

January 2005 - December 2007 (3 years)

Bachelor of Commerce, Commerce

Punjab University, India

January 2002 - December 2005 (4 years)

Portfolio

Le Méridien Hotels & Resorts

Le Meridien Hotels and Resorts

tulihotels.com

Tuli Hotels and Resorts

www.starcomww.com

Starcom

Performics

Performics

True Impact Partners

True Impact Partners

Le Méridien Hotels & Resorts

Le Meridien Hotels and Resorts

tulihotels.com

Tuli Hotels and Resorts

www.starcomww.com

Starcom

Performics

Performics

True Impact Partners

True Impact Partners

Resume

PPC Specialist

Independent

November 2018 - Present (5 years 5 months)

True Impact Partners is an independent marketing consulting firm delivering data-driven business results for companies of all sizes across retail, CPG, travel, financial services, telecom, healthcare, sports and entertainment.

  • Performed paid search campaign management for various small and independent businesses.
  • Helped companies grow their business through marketing strategy, communications, and operations.

PPC Manager

Performics

August 2017 - August 2018 (1 year 1 month)

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate, and mobile marketing solutions to a variety of Fortune 500 and smaller clients. 

  • Managed all paid advertising activity with an annual budget of over $1 million.
  • Developed strategy and implemented specific PPC tactics, including Google Shopping, remarketing, similar audiences, and mobile audiences.
  • Conducted landing page testing and ad copy testing to improve performance and results.
  • Communicated with clients about their needs, products, business goals and desires to create a profile to use when creating campaigns.
  • Tested and analyzed the performance of PPC campaigns to determine efficiency and effectiveness.
  • Optimized marketing campaigns for the best performance based on reporting.
  • Handled budget for each client to avoid overspending and manage daily pacing to utilize the budget to maximum potential.
  • Researched and stayed on top of trends and changes in the PPC dynamic landscape.

Search Analyst

Starcom

February 2015 - July 2017 (2 years 6 months)

Starcom is among the largest media networks in the world and a part of France’s Publicis Groupe, the third-largest communications group globally. 

  • Managed daily campaign and oversaw performance, trends, testing plans, bid strategy, and budget pacing.
  • Provided daily bid management and budget optimizations against KPIs/conversions.
  • Handled campaigns, ad group, keyword structuring, and best practices.
  • Identified and reported on KPIs and top SEM insights.
  • Experienced with direct response clients and/or clients with focus on CPA/CPL metrics.
  • Was in charge of tracking, tagging, implementation, and launching of QA.
  • Performed keyword research, keyword expansion, testing, and strategic bid management.
  • Developed ad copy writing and keyword building.
  • Employed competitive tools to track competition and came up with strategic plans for clients.
  • Utilized Google AdWords, Microsoft Bing, Yahoo Gemini, and Kenshoo UI platforms.

Customer Relationship Manager

DLF Ltd

April 2011 - March 2013 (2 years)

DLF Limited is a commercial real estate developer aiming to develop residential, commercial and retail properties in India.

  • Managed customer relations for 500 luxury residential units, ensuring timely delivery within budget parameters maintaining excellent customer satisfaction.
  • Prepared customized payment plans and managed payment schedules to ensure timely restitutions were made and credited against the client account.
  • Coordinated project delivery efforts with internal departments using allotted resources while maintaining the flow of information between client and builder.
  • Streamlined internal processes, resulting in 98.5% customer satisfaction and a complaint rate of less than 1%.
  • Initiated and established an integrated, expandable, self-maintaining, cost-effective customer support structure.
  • Resolved customer issues, maintaining constant communication, and providing project status updates.
  • Generated email and promotional content to promote home upgrades, resulting in a 10-15% increase in AOV.

Web Marketing Manager

Tuli International Hotel

March 2009 - March 2010 (1 year 1 month)

Tuli International Hotel is a 3-star Indian hotel located on Residency Road, near Eternity Mall and Cinemax Theatre offering a restaurant, bar and internet facility.

  • Managed marketing including agency and vendor relationships, and built a strategy for the company’s web presence.
  • Ran online marketing strategy for B2B stores as well as direct-to-consumer marketing.
  • Handled $14MM web marketing budget to meet KPIs and increased online reservations revenue by 32%.
  • Enabled complete redesign of the company’s site for enhanced web experience, customer engagement, and usability.
  • Created a business plan to improve repeat B2B business by 40%, analyzing local markets and targeting high growth business segments, achieving first-mover advantages.

Education

Integrated Marketing Program, Integrated Marketing

University of Chicago Booth School

January 2014 - December 2015 (2 years)

Master of Business Administration, Finance and Marketing

Indian Institute of Planning and Management

January 2005 - December 2007 (3 years)

Bachelor of Commerce, Commerce

Punjab University, India

January 2002 - December 2005 (4 years)