Alex Biyevetskiy
Product Manager

Alex Biyevetskiy

Worked with Novartis, Amgen, and Pfizer.
Work with Alex Work with a Product Manager

About

Alex Biyevetskiy specializes in SEO and digital marketing for startups, e-commerce, and business websites across all verticals. His expertise includes product marketing and management, competitive intelligence, positioning and branding, go-to-market strategy, marketing automation, lead generation, content marketing, enterprise SEO, YouTube video SEO, social media marketing, web analytics, PPC, CRO, ASO. At Kaspersky Lab, he drove digital marketing and SEO strategy, stakeholder reporting, and technical implementations. Alex also has worked at Catalyst Digital, a WPP agency, where worked on campaigns for brands like SamsClub, Whirlpool, Barclay, Novartis, Amgen, Pfizer, and EMD Serono.

Employment

5 roles
Jan 2017 - Present 9 years 4 months
Digital Product Marketing Consultant
Independent
  • Devised and executed strategic content marketing and SEO campaign for 24hPlans.com, resulting in over 200,000 monthly organic search visits from scratch – leading to an over 200% YoY increase in e-commerce sales.
  • Drove demand generation for national home improvement startups, delivering over 20,000 sales-qualified leads.
  • Led product marketing for Kaspersky Lab’s global websites, 24hPlans.com, RoofingCalc.com, and Enigma Recovery.
Jun 2019 - Sep 2019 3 months
Product Marketing Strategy – MBA Digital Intern
Dover Digital Labs
  • Spearheaded digital marketing and B2B e-commerce strategy, digital performance analyses, lead generation, SEO, PPC, content marketing, marketing technology (customer data platforms, marketing automation, CRM, ABM) for Dover operating companies.
  • Performed competitive research and comprehensive analysis of total global digital search landscape with focus on B2B car wash equipment, retail and commercial fueling, and point-of-sale solutions in the US, EU, and APAC.
  • Devised and presented comprehensive digital marketing strategy roadmap and data-driven recommendations to senior leadership (CMO and VP of digital customer experience).
Jan 2018 - Aug 2018 7 months
Enterprise Digital Product Marketing Consultant
Kaspersky Lab
  • Drove digital marketing and SEO Strategy, stakeholder reporting, and technical implementations.
  • Leveraged SEMRush.com, Botify.com, and Google Analytics to attain top organic search visibility for Kaspersky global websites, improving organic search audience reach and revenue by over 20% on a year-over-year (YoY) basis.
  • Drove global content optimization initiative to embed brand’s YouTube videos within consumer education content to improve user experience and achieve stronger synergies between Kaspersky Lab’s written and visual content.
  • Led Botify and DeepCrawl global SEO initiatives and worked collaboratively with global web development and web publishing teams to improve organic search indexability, rendering, and visibility in Google for Kaspersky Lab’s global web properties as part of the NextGen website platform launch and spin-offs across multiple new domains.
Jan 2015 - Dec 2016 1 year 11 months
Global SEO Product Manager
Kaspersky Lab
  • Managed a team of five agency partners (over 1MM contractual relationship) and worked with internal stakeholders to improve global SEO participation revenue by over 20% on a YoY basis across Kaspersky Lab’s global web properties.
  • Spearheaded SEO design and development of the next generation of Kaspersky Lab’s global e-commerce websites optimized for user experience on mobile and desktops, SEO performance, trial downloads and ecommerce conversions, usability, and enhanced revenue generation across B2C, B2B, and B2E segments.
  • Launched and managed a highly successful, data-driven YouTube video SEO pilot production and delivery of consumer education videos in support of Kaspersky Lab products and user-focused content marketing initiatives.
Mar 2012 - Feb 2014 1 year 11 months
SEO, Digital Marketing & Web Analytics Manager
Catalyst Digital

Catalyst is a search and social marketing agency with a strong track record of driving marketing results for the Fortune 1000.

  • Achieved over 20% YoY growth in KPIs for Fortune 1000 brands in CPG, online banking, and e-commerce verticals.
  • Spearheaded Apple app store optimization, multi-site SEO, and social media strategy for iHeartRadio.

Education

Jan 2018 - Present 8 years 4 months
MBA, Marketing & Strategy
Foster School of Business, University of Washington
Sep 2006 - Jun 2011 4 years 9 months
Bachelor of Science, Business Administration & Management
Rhode Island College

Portfolio

1 item