Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Eileen Kang

Eileen Kang

B2B Writer

Past clients include Sony, DBS, Pernod Ricard, and Sembcorp.

Eileen Kang is a full-stack marketer with over six years’ experience across a variety of communication disciplines, including public relations, web consulting, journalism, advertising, content marketing, digital marketing, growth hacking, and social media. She has led projects for brands across different industries such as finance, government, energy, wine and spirits, consumer electronics, and professional services. Her past clients include DBS, Sembcorp, Pernod Ricard, Sony, and In.Corp Group. Eileen also holds certifications in Google AdWords, Google Analytics, HubSpot Content Marketing, and Inbound Marketing.

Communications
Marketing Communications
Public Relations
Web Development
Journalism
Advertising
Content Marketing
B2B Content
B2B Marketing
Digital Marketing
Growth Hacking
Social Media Marketing
Brand Development
Google AdWords
Google Analytics
HubSpot
Inbound Marketing
Copywriting
Social & Digital Strategy
Media Relations
Marketing Strategy
Eileen Kang

Eileen Kang

Past clients include Sony, DBS, Pernod Ricard, and Sembcorp.

B2B Writer

Eileen is Available for Projects

Work with Eileen

Employment Highlights

Marketing Strategist

Smarter Health Pte Ltd

March 2018 - Present (3 years 8 months)

Content & Digital Marketing Strategist

In.Corp Group

April 2017 - March 2018 (11 months)

Consultant

Aureus Consulting Private Limited

November 2016 - February 2017 (3 months)

Partner & Senior Consultant

Daylight Partnership

January 2014 - December 2015 (1 year 11 months)

1 More Entries

Education Highlights

Bachelor of Arts, Sociology

National University of Singapore

January 2009 - December 2011 (2 years 11 months)

Diploma With Merit, Mass Communication

Ngee Ann Polytechnic

January 2006 - December 2009 (3 years 11 months)

Portfolio

eileenkang.info

Playlist Gadgets

TODAYonline

Redefining Singapore's Food and Beverage Industry

The Straits Times

DBS Bank Launches App to Help Startups, SMEs Network

InCorp Group

Register of Registrable Controllers: What You Need to Know

InCorp Group

Your Guide to CorpPass

InCorp Group

Singapore - The Digital Hub of Asia

eileenkang.info

Playlist Gadgets

TODAYonline

Redefining Singapore's Food and Beverage Industry

The Straits Times

DBS Bank Launches App to Help Startups, SMEs Network

InCorp Group

Register of Registrable Controllers: What You Need to Know

InCorp Group

Your Guide to CorpPass

InCorp Group

Singapore - The Digital Hub of Asia

Resume

Marketing Strategist

Smarter Health Pte Ltd

March 2018 - Present (3 years 8 months)

Smarter Health is a healthtech platform that connects patients to specialist care in Southeast Asia.

  • Designed and implemented marketing strategies aligned with business targets.
  • Developed digital campaigns to increase web traffic.
  • Ensured brand consistency through all marketing channels.
  • Analyzed sales and marketing metrics.

Content & Digital Marketing Strategist

In.Corp Group

April 2017 - March 2018 (11 months)

In.Corp is a full-service corporate solutions provider specializing in corporate compliance, accounting, taxation, incorporation, expansion, and advisory services.

  • Developed content marketing with SEO practices to generate marketing-qualified leads (MQLs).
  • Drove email marketing, drip marketing, and referral campaigns to generate sales-qualified leads (SQLs).
  • Spearheaded the group’s PR, website revamp, website launches, and social media efforts.
  • Managed ideation, copywriting, and liaison with designers for all the group's BTL marketing.
  • Piloted a customer profiling interview series titled In.Conversation for the Group.
  • Managed a team of freelance writers to create remarkable content and build thought leadership.
  • Drove performance management; conceptualized and materialized sales and marketing dashboard analytics for the group's proprietary CRM platform; developed measurement strategies and report templates for the group's cross-border digital marketing departments.
  • Achieved 112% increment in goals, page views, and sessions across the group's and key subsidiaries' websites such as Rikvin, InCorp, AsiaBiz, and SCI in six months.

Consultant

Aureus Consulting Private Limited

November 2016 - February 2017 (3 months)

Aureus is an admissions and career consulting company specializing in coaching essential professional and personal skills, such as effective communication, emotional intelligence, leadership, critical thinking, and teamwork

  • Devised personal branding strategies, performed interview coaching, and guided essay applications for higher education clients such as Ivy League colleges and MBA.
  • Achieved 100% "Excellent" ratings from all clients.

Partner & Senior Consultant

Daylight Partnership

January 2014 - December 2015 (1 year 11 months)

Daylight Partnerships (acquired by Ruder Finn Innovation Studios), offers content creation, business diagnostics, analytics, and advertising services.

  • Conceptualized and co-wrote a social media management handbook for the country managers of Pernod Ricard Asia.
  • Devised the content strategy for the Sony SEA digital imaging Facebook page and crafted content for the page. As testament to the quality of service rendered, Sony renewed the retainer year on year, extending the agency-client relationship for more than three years.
  • Spearheaded, co-planned, and executed an influencer engagement initiative for Sony Mobile. As testament to the quality of service rendered, Sony Mobile renewed the retainer year on year, extending the agency-client relationship for more than three years. 

Partner & Senior Consultant

Omnifluence Pte Ltd

January 2012 - December 2015 (3 years 11 months)

Omnifluence is a social business design company that specializes in business transformation for corporations.

  • Led 12 client accounts worth over S$1 million across both B2B and B2C arenas. Juggled five accounts at any one time. Was company's first hire.
  • Co-planned and executed the DBS BusinessClass program, an initiative by DBS Bank to engage the startup and SME community. Served as community manager of the DBS BusinessClass mobile app. Co-executed key events such as The Bay Area series and the Disrupt @ The Bay series. The BusinessClass App won a slew of awards, including Gold for the "Best Use of Social Platform" category at the Mob-Ex Awards 2015 and the "Asian Innovation Award 2014".
  • Drove the Xperia Test-Drive initiative for Sony Mobile; won a silver in the category of "Best Use of Social Media for PR" at the PR Awards 2014, and was a finalist in the category of "Best Use of Co-Creation/Crowd-sourcing" at the Loyalty and Engagement Awards 2014.
  • Led and executed a Whole-of-Gov social media crisis simulation exercise for Ministry of Communications and Information (MCI) which involved nine government agencies, as well as policy-delivery workshops using a social media simulation platform, for Civil Service College (CSC).
  • Conducted social media monitoring for crises with in-depth analysis of findings for clients such as Neptune Orient Lines (NOL) and Sembcorp Industries.
  • Devised digital strategies for clients such as Ministry of Home Affairs (MHA) and Energy Market Authority (EMA).
  • Crafted social media policies and governance documents for clients such as Health Sciences Authority (HSA) and Sembcorp.
  • Performed a social brand audit for SPRING Singapore.
  • Oversaw the Sony digital imaging blog, illuminate! and a community of photography enthusiasts to provide fully user-generated content.
  • Managed a content-generating project for the Sony Alpha Portal, specifically for the alpha accessories and camera apps sections.

Education

Bachelor of Arts, Sociology

National University of Singapore

January 2009 - December 2011 (2 years 11 months)

Diploma With Merit, Mass Communication

Ngee Ann Polytechnic

January 2006 - December 2009 (3 years 11 months)