Smarter Health is a healthtech platform that connects patients to specialist care in Southeast Asia.<ul><li>Designed and implemented marketing strategies aligned with business targets.</li><li>Developed digital campaigns to increase web traffic.</li><li>Ensured brand consistency through all marketing channels.</li><li>Analyzed sales and marketing metrics.</li></ul>

Marketing Strategist

In.Corp is a full-service corporate solutions provider specializing in corporate compliance, accounting, taxation, incorporation, expansion, and advisory services.<ul><li>Developed content marketing with SEO practices to generate marketing-qualified leads (MQLs).</li><li>Drove email marketing, drip marketing, and referral campaigns to generate sales-qualified leads (SQLs).</li><li>Spearheaded the group’s PR, website revamp, website launches, and social media efforts.</li><li>Managed ideation, copywriting, and liaison with designers for all the group's BTL marketing.</li><li>Piloted a customer profiling interview series titled In.Conversation for the Group.</li><li>Managed a team of freelance writers to create remarkable content and build thought leadership.</li><li>Drove performance management; conceptualized and materialized sales and marketing dashboard analytics for the group's proprietary CRM platform; developed measurement strategies and report templates for the group's cross-border digital marketing departments.</li><li>Achieved 112% increment in goals, page views, and sessions across the group's and key subsidiaries' websites such as Rikvin, InCorp, AsiaBiz, and SCI in six months.</li></ul>

Content & Digital Marketing Strategist

Aureus is an admissions and career consulting company specializing in coaching essential professional and personal skills, such as effective communication, emotional intelligence, leadership, critical thinking, and teamwork<ul><li>Devised personal branding strategies, performed interview coaching, and guided essay applications for higher education clients such as Ivy League colleges and MBA.</li><li>Achieved 100% "Excellent" ratings from all clients.</li></ul>

Consultant

Omnifluence is a social business design company that specializes in business transformation for corporations.<ul><li>Led 12 client accounts worth over S$1 million across both B2B and B2C arenas. Juggled five accounts at any one time. Was company's first hire.</li><li>Co-planned and executed the DBS BusinessClass program, an initiative by DBS Bank to engage the startup and SME community. Served as community manager of the DBS BusinessClass mobile app. Co-executed key events such as The Bay Area series and the Disrupt @ The Bay series. The BusinessClass App won a slew of awards, including Gold for the "Best Use of Social Platform" category at the Mob-Ex Awards 2015 and the "Asian Innovation Award 2014".</li><li>Drove the Xperia Test-Drive initiative for Sony Mobile; won a silver in the category of "Best Use of Social Media for PR" at the PR Awards 2014, and was a finalist in the category of "Best Use of Co-Creation/Crowd-sourcing" at the Loyalty and Engagement Awards 2014.</li><li>Led and executed a Whole-of-Gov social media crisis simulation exercise for Ministry of Communications and Information (MCI) which involved nine government agencies, as well as policy-delivery workshops using a social media simulation platform, for Civil Service College (CSC).</li><li>Conducted social media monitoring for crises with in-depth analysis of findings for clients such as Neptune Orient Lines (NOL) and Sembcorp Industries.</li><li>Devised digital strategies for clients such as Ministry of Home Affairs (MHA) and Energy Market Authority (EMA).</li><li>Crafted social media policies and governance documents for clients such as Health Sciences Authority (HSA) and Sembcorp.</li><li>Performed a social brand audit for SPRING Singapore.</li><li>Oversaw the Sony digital imaging blog, illuminate! and a community of photography enthusiasts to provide fully user-generated content.</li><li>Managed a content-generating project for the Sony Alpha Portal, specifically for the alpha accessories and camera apps sections.</li></ul>

Partner & Senior Consultant

Daylight Partnerships (acquired by Ruder Finn Innovation Studios), offers content creation, business diagnostics, analytics, and advertising services.<ul><li>Conceptualized and co-wrote a social media management handbook for the country managers of Pernod Ricard Asia.</li><li>Devised the content strategy for the Sony SEA digital imaging Facebook page and crafted content for the page. As testament to the quality of service rendered, Sony renewed the retainer year on year, extending the agency-client relationship for more than three years.</li><li>Spearheaded, co-planned, and executed an influencer engagement initiative for Sony Mobile. As testament to the quality of service rendered, Sony Mobile renewed the retainer year on year, extending the agency-client relationship for more than three years.&nbsp;</li></ul>

Wrote copy for various consumer gadgets, including Samsung B8000 LED TV, LG HB954PB, Canon Legria HV40, Creative Aurvana Air earphones, and Nokia 6216.

Playlist Gadgets

Eileen Kang

Co-planned and executed the DBS BusinessClass program, an initiative by DBS Bank to engage the startup and SME community. Also co-executed key events such as The Bay Area series and the Disrupt @ The Bay series.

Redefining Singapore's Food and Beverage Industry

Served as community manager of the DBS BusinessClass mobile app. The BusinessClass App won a slew of awards, including Gold for the "Best Use of Social Platform" category at the Mob-Ex Awards 2015 and the "Asian Innovation Award 2014".

DBS Bank Launches App to Help Startups, SMEs Network

Discussed what the Register of Registrable Controllers is, company’s eligibility, the Register’s aim, deadlines, and what qualifies one as a Controller.

Register of Registrable Controllers: What You Need to Know

Created content about CorpPass and the process of setting up an account, a requisite for entities registered with ACRA or with a Unique Entity Number (UEN).

Your Guide to CorpPass

Produced content for an infographic that discusses how Singapore intends to achieve its vision as the Digital Hub of Asia.

Singapore - The Digital Hub of Asia

Provided the steps to employing a Foreign Domestic Worker (FDW) in Singapore, as well as what the work permit conditions prohibit and allow.

Guide to Employing a Foreign Domestic Worker

Shared the number of benefits small business owners enjoy when they outsource their payroll management.

Why You Should Outsource Your Payroll

Wrote about Rikvin, an InCorp Group Company, and its appointment as the official Corporate Services Partner of Action Community for Entrepreneurship (ACE).

In.Corp Appointed as Official Corporate Services Partner of ACE

Created content on InCorp Group's acquisition of Asia Pacific Business Consultants, giving the group access to China and end-to-end tax advisory capability.

InCorp Group Acquires Asia Pacific Business Consultants in China

Gathered the five key takeaways from InCorp Group’s pilot event in Indonesia, titled "Expansion Strategies: The Singapore Advantage".

Takeaways From Expansion Strategies: The Singapore Advantage

English (British)

Eileen Kang is a full-stack marketer with over six years’ experience across a variety of communication disciplines, including public relations, web consulting, journalism, advertising, content marketing, digital marketing, growth hacking, and social media. She has led projects for brands across different industries such as finance, government, energy, wine and spirits, consumer electronics, and professional services. Her past clients include DBS, Sembcorp, Pernod Ricard, Sony, and In.Corp Group. Eileen also holds certifications in Google AdWords, Google Analytics, HubSpot Content Marketing, and Inbound Marketing.

Eileen Kang

Employment Highlights

Education Highlights

Portfolio

Playlist Gadgets

Redefining Singapore's Food and Beverage Industry

DBS Bank Launches App to Help Startups, SMEs Network

Register of Registrable Controllers: What You Need to Know

Your Guide to CorpPass

Singapore - The Digital Hub of Asia

Playlist Gadgets

Redefining Singapore's Food and Beverage Industry

DBS Bank Launches App to Help Startups, SMEs Network

Register of Registrable Controllers: What You Need to Know

Your Guide to CorpPass

Singapore - The Digital Hub of Asia