Eileen Kang

Smarter Health is a healthtech platform that connects patients to specialist care in Southeast Asia.

• Designed and implemented marketing strategies aligned with business targets.
• Developed digital campaigns to increase web traffic.
• Ensured brand consistency through all marketing channels.
• Analyzed sales and marketing metrics.

In.Corp is a full-service corporate solutions provider specializing in corporate compliance, accounting, taxation, incorporation, expansion, and advisory services.

• Developed content marketing with SEO practices to generate marketing-qualified leads (MQLs).
• Drove email marketing, drip marketing, and referral campaigns to generate sales-qualified leads (SQLs).
• Spearheaded the group’s PR, website revamp, website launches, and social media efforts.
• Managed ideation, copywriting, and liaison with designers for all the group's BTL marketing.
• Piloted a customer profiling interview series titled In.Conversation for the Group.
• Managed a team of freelance writers to create remarkable content and build thought leadership.
• Drove performance management; conceptualized and materialized sales and marketing dashboard analytics for the group's proprietary CRM platform; developed measurement strategies and report templates for the group's cross-border digital marketing departments.
• Achieved 112% increment in goals, page views, and sessions across the group's and key subsidiaries' websites such as Rikvin, InCorp, AsiaBiz, and SCI in six months.

Aureus is an admissions and career consulting company specializing in coaching essential professional and personal skills, such as effective communication, emotional intelligence, leadership, critical thinking, and teamwork

• Devised personal branding strategies, performed interview coaching, and guided essay applications for higher education clients such as Ivy League colleges and MBA.
• Achieved 100% "Excellent" ratings from all clients.

Daylight Partnerships (acquired by Ruder Finn Innovation Studios), offers content creation, business diagnostics, analytics, and advertising services.

• Conceptualized and co-wrote a social media management handbook for the country managers of Pernod Ricard Asia.
• Devised the content strategy for the Sony SEA digital imaging Facebook page and crafted content for the page. As testament to the quality of service rendered, Sony renewed the retainer year on year, extending the agency-client relationship for more than three years.
• Spearheaded, co-planned, and executed an influencer engagement initiative for Sony Mobile. As testament to the quality of service rendered, Sony Mobile renewed the retainer year on year, extending the agency-client relationship for more than three years. 

Omnifluence is a social business design company that specializes in business transformation for corporations.

• Led 12 client accounts worth over S$1 million across both B2B and B2C arenas. Juggled five accounts at any one time. Was company's first hire.
• Co-planned and executed the DBS BusinessClass program, an initiative by DBS Bank to engage the startup and SME community. Served as community manager of the DBS BusinessClass mobile app. Co-executed key events such as The Bay Area series and the Disrupt @ The Bay series. The BusinessClass App won a slew of awards, including Gold for the "Best Use of Social Platform" category at the Mob-Ex Awards 2015 and the "Asian Innovation Award 2014".
• Drove the Xperia Test-Drive initiative for Sony Mobile; won a silver in the category of "Best Use of Social Media for PR" at the PR Awards 2014, and was a finalist in the category of "Best Use of Co-Creation/Crowd-sourcing" at the Loyalty and Engagement Awards 2014.
• Led and executed a Whole-of-Gov social media crisis simulation exercise for Ministry of Communications and Information (MCI) which involved nine government agencies, as well as policy-delivery workshops using a social media simulation platform, for Civil Service College (CSC).
• Conducted social media monitoring for crises with in-depth analysis of findings for clients such as Neptune Orient Lines (NOL) and Sembcorp Industries.
• Devised digital strategies for clients such as Ministry of Home Affairs (MHA) and Energy Market Authority (EMA).
• Crafted social media policies and governance documents for clients such as Health Sciences Authority (HSA) and Sembcorp.
• Performed a social brand audit for SPRING Singapore.
• Oversaw the Sony digital imaging blog, illuminate! and a community of photography enthusiasts to provide fully user-generated content.
• Managed a content-generating project for the Sony Alpha Portal, specifically for the alpha accessories and camera apps sections.