Work With High Performing Talents On Demand
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Work With High Performing Talents On Demand
Work With Talents
Ellen Andersen
Customer lifecycle strategist from NSG & EnterCard.
Ellen Klev Andersen has strengths in customer relationship management and designing and developing customer lifecycle programs. Having solid experience in social media strategies, she has worked with clients from various industries including digital startup, real estate and within the B2B arena. She is knowledgeable in using CRM systems such as ConvertKit and MailChimp, and creating a framework for the General Data Protection Regulation (GDPR). Ellen is also proficient in managing brands, planning and executing multichannel campaigns and experienced in implementing automation and behavioral marketing through a cross-channel interface and handling offshore suppliers.
Ellen is Available for Projects
Work with EllenEmployment Highlights
Digital CRM & Marketing Consultant
Independent
September 2017 - Present (3 years 9 months)
CRM Manager
Runway BPO
May 2016 - August 2017 (1 year 3 months)
Head of CRM and Marketing Specialist
Joint Collaboration AS
June 2015 - January 2016 (7 months)
Marketing Specialist & Product Manager
EnterCard
December 2011 - June 2015 (3 years 6 months)
Education Highlights
Bachelor of Science in Marketing Communications, Marcroeconomics & Applied Statistics
BI Norwegian Business School
January 2004 - December 2005 (1 year 11 months)
Bachelor of Science in Communication, Presentation Skills, Marketing & PR
Napier University
January 2002 - December 2004 (2 years 11 months)
Portfolio
Bank Norwegian
Bank Norwegian
www.egmont.com
Egmont
Runway
Runway BPO
Entercard.com
EnterCard
Norway Exports
Provisa Informasjon AS
www.nsg.com
Pilkington/NSG Group
Bank Norwegian
Bank Norwegian
www.egmont.com
Egmont
Runway
Runway BPO
Entercard.com
EnterCard
Norway Exports
Provisa Informasjon AS
www.nsg.com
Pilkington/NSG Group
Resume
Digital CRM & Marketing Consultant
Independent
September 2017 - Present (3 years 9 months)
- Developed customer lifecycle programs and CRM strategies.
- Utilized CRM systems such as ConvertKit and MailChimp.
- Crafted webpages/landing pages and social media strategies.
- Researched specific markets for specific needs and created a framework for GDPR.
CRM Manager
Runway BPO
May 2016 - August 2017 (1 year 3 months)
Runway BPO is a multi-lingual business process center that helps clients in achieving sales and revenue goals.
- Managed digital marketing communication in the Nordics.
- Designed and executed digital customer lifecycle management.
- Developed CRM platform and performed customer segmentation based on business intelligence.
- Managed several successful campaigns for Bank Norwegian.
- Established full KPI ownership for marketing campaigns.
Head of CRM and Marketing Specialist
Joint Collaboration AS
June 2015 - January 2016 (7 months)
Joint Collaboration is a market leader in Norway, delivering online collaboration tools for complex projects in the offshore and oil sector.
- Designed and implemented a customer lifecycle management program.
- Managed the group’s CRM strategy and its platform and a 10mNOK marketing budget.
- Handled full KPI, P&L statement and budget monitoring and management.
Marketing Specialist & Product Manager
EnterCard
December 2011 - June 2015 (3 years 6 months)
EnterCard is a consumer lending company in Scandinavia specializing in payment solutions, consumer loans and credit cards.
- Planned and executed omnichannel marketing campaigns.
- Involved in the implementation of a new regional CRM system.
- Acted as the digital product manager for the largest partner sales channel.
- Managed a customer lifecycle program.
Brand & Marketing Manager
Pilkington/NSG Group
August 2009 - November 2011 (2 years 3 months)
NSG is a manufacturer of glass and glazing systems offering architectural glazing, automotive glazing and technical glass.
- Owned the brand portfolio and all Nordic marketing activities.
- Planned, executed and monitored all multi-channel campaigns and their KPIs.
- Managed internal communications and corporate affairs.
- Supported all over 50 partners in their marketing efforts.
- Handled KPI monitoring, P&L financial statements and budget management and reported directly to NSG HQ.
Education
Bachelor of Science in Marketing Communications, Marcroeconomics & Applied Statistics, Marketing Communications, Marcroeconomics, Applied Statistics
BI Norwegian Business School
January 2004 - December 2005 (1 year 11 months)
Bachelor of Science in Communication, Presentation Skills, Marketing & PR, Communication, Presentation Skills, Marketing & PR
Napier University
January 2002 - December 2004 (2 years 11 months)