Jollity is a digital marketing, marketing and communication management company.<ul><li>Helped companies succeed with their digital marketing, marketing and communication - with strategy, tactics, and execution.</li><li>Provided services in digital strategy, &nbsp;communication, content planning, web projects, social media, project management, customer service online, and coaching.</li></ul>

Digital Marketing, Marketing & Communication Management Specialist

Creuna is a customer experience agency in the Nordic region. <ul><li>Helped clients build brands, grow business, and harness change in the digital world.</li><li>Managed several key accounts, supporting the clients with digital strategy and business development.</li></ul>

Account Director & Digital Strategist

Diglias is a digital identity service that brings all aspects of identity into a digital ID and enables smooth and safe interactions between people and companies.<ul><li>Worked with strategy, tactics, and management.</li><li>Provided services within the areas of brand building, product development, marketing, communication, user experience, organization, project management, and customer relations.</li></ul>

Marketing Manager

Santa Maria is a seasoning company within the Finnish food group Paulig Foods.<ul><li>Built a European digital team at Santa Maria.</li><li>Recruited and introduced community managers and web editors for managing digital marketing on key markets in Northern Europe.</li><li>Created and established ways of working with setting objectives.</li><li>Planned, executed, measured and optimized digital activities.</li><li>Digitalized parts of the consumer contact function on the Swedish market. The work generated immediate result: reduced the number of emails from consumers by 80%; decreased the number of phone calls enough for reducing the phone opening hours by 70%; increased transparency; increased availability, 24/7; improved visibility in search engines; and increased traffic to owned channels.</li></ul>

Digital Brand Manager

Santa Maria is a seasoning company within the Finnish food group Paulig Foods.<ul><li>Implemented and developed digital marketing communication and social media initiatives according to Santa Maria's digital strategy, to drive sales, brand equity, and engagement from consumers. </li><li>Built the digital infrastructure with websites, newsletters, and social media on European markets. </li><li>Set the KPIs for the activities online and analyzed and optimized them to achieve the set targets. </li><li>Planned, executed, and optimized the online activities on the British and Swedish market with great result. </li><li>Doubled the traffic to the British website for six months compared to the same period the previous year, and increased both loyalty and engagement from the consumers through newsletters with results better than the competition.&nbsp;</li></ul>

Digital Communication Specialist

Sappa is a digital TV, broadband and telephony supplier in Sweden.<ul><li>Worked with delivering the brand promise in products, marketing and communications, B2B and B2C.</li><li>Worked with marketing in both digital and traditional channels. </li><li>Built up the company's customer service in social media, to offer simple customer dialogue where the customers are. </li><li>Created a responsive website with relevant content and commerce, to be available to the consumers round the clock on all platforms.</li><li>Contributed a great part in the product development to build a product portfolio with relevant products that the consumers want and ask for.</li><li>Performed strategic role: marketing planning, product development, communication strategies, communication planning, and project planning. </li><li>Performed operational role through business intelligence, project management, production (web, social media, printed materials, press releases, direct marketing, events, ads), and coaching the customer service in social media.&nbsp;</li></ul>

Marketing Communication Manager

Produced newsletters, presentation materials, and created content for Saab's staff magazine, the intranet and website.

Saab Defense and Security

Ellinor Wetterblad

Worked with delivering the brand promise in products, marketing and communications, B2B and B2C for a digital TV, broadband and telephony supplier in Sweden.

Sappa

Worked with strategy, tactics, and management for a digital identity service company. Provided services within the areas of brand building, product development, marketing, communication, user experience, organization, project management, and customer relations.

Diglias

Managed several key accounts for a customer experience agency in the Nordic region, supporting the clients with digital strategy and business development.

Creuna

Helped companies succeed with their digital marketing, marketing and communication - with strategy, tactics, and execution.

Jollity

Built a European digital team at a leading seasoning brand on the Nordic market. Generated immediate result: reduced the number of emails from consumers by 80%; decreased the number of phone calls enough for reducing the phone opening hours by 70%; increased transparency; increased availability, 24/7; improved visibility in search engines; and increased traffic to owned channels.

Santa Maria

English (British)

Ellinor Wetterblad has nearly 15 years of experience in building and communicating brands and working with digital transformation, marketing, leadership and communication management in both the public and private sector, in well-established organizations as well as startups. She is an expert in helping companies succeed with their marketing and communication - strategy, tactics, and execution. As a former digital communication specialist for a seasoning brand, she has implemented and developed digital marketing communication and social media initiatives to drive sales, brand equity, and engagement from consumers.

Ellinor Wetterblad

Employment Highlights

Education Highlights

Portfolio

Saab Defense and Security

Sappa

Diglias

Creuna

Jollity

Santa Maria

Saab Defense and Security

Sappa

Diglias

Creuna

Jollity

Santa Maria