<ul><li>Has Major in Marketing and Minor in Visual Arts.</li></ul>

St. Jude Children’s Research Hospital focuses on the research and treatment of pediatric cancer and other life-threatening childhood diseases worldwide.<ul><li>Led on all paid social media strategy and blog newsletters.</li><li>Served as an expert on analytics for St. Jude social media, email marketing, and web content strategy.</li><li>Increased the monthly social media engagement rate from 3% to 6% in less than 18 months through insights and reporting.</li><li>Wrote and designed blog posts, graphics, and animated content using Adobe Suites.</li><li>Collaborated with external teams to integrate new research and initiatives into existing digital strategy.</li></ul>

Social Media Specialist

Lee Harris for Shelby County Mayor was a campaign during Lee Harris candidacy for Mayor of Shelby County, Tennessee.<ul><li>Designed multimedia collateral and executed digital campaigns to generate over $150,000 in online donations.</li><li>Developed brand strategy and visual guidelines for the campaign's marketing and candidate's persona.</li><li>Led on all web design and website management.</li><li>Advised on fundraising, volunteer recruitment, and voter turnout content and reach rallying tens of thousands of Memphians.</li></ul>

Digital Marketing Specialist

New Memphis Institute&nbsp;is an institution for attracting, developing, activating, and retaining talent.<ul><li>Increased brand equity in Memphis with a 52% increase in social following and a 100% increase in engagement.</li><li>Balanced out-of-scope projects such as leading digital marketing for TEDxMemphis to sell out a 900+ theatre its second year.</li><li>Developed existing brand architecture and company goals with communications team using data-driven insights.</li><li>Sourced and analyzed data, built impact reports, and offered recommendations for future event, program, and cause marketing.</li></ul>

Public Engagement Coordinator

Created brand identity and positioning document for a fictional gold tech brand, Grandeur.

Grandeur Brand Guidelines

Eric Jones

Mayor Campaign Website Page Compilation

Designed a billboard mockup for Lee Harris for Mayor campaign.

Billboard Mockup

Created social media graphic for early voting in a mayoral campaign.

Early Voting Graphic

Provided a closeup of December email newsletter for a mayoral campaign.

December Newsletter

Developed Snapchat ad run during a mayoral campaign targeting young constituents.

Lee Harris for Mayor

Created an infographic for the Summer Experience program, including YOY assessment.

Summer Experience Impact Report 2016

Created graphics for campaign platform issues.

Pre-K Platform Graphic

Created logo animation for New Memphis Institute, created in Adobe After Effects.

New Memphis Logo Animation

Created the full content schedule for New Memphis' flagship event, Exposure.

Exposure Marcoms Content Schedule

Developed a Snapchat geofilter for National Symposium for Undergraduate Research at St. Jude Children's Research Hospital.

NSUR Geofilter

Created social media animation for a paper published on RNA for St. Jude Children's Research Hospital.

RNA Paper Animation

Created an infographic for social media and website to promote the Blood Donor Center at St. Jude Children's Research Hospital.

Blood Donor Infographic

Developed Twitter ad for Graduate School Program at St. Jude Children's Research Hospital.

St. Jude Graduate School Ad

Created a flyer to publicize Communications Week at St. Jude Children's Research Hospital.

Communications Week 2019 Event Flyer

Created a compilation of Facebook ads run for a mayoral campaign, including ads for voter turnout initiative.

Facebook Ads Compilation

Managed Lee Harris for Mayor campaign website.

Mayor campaign homepage

Shared Eric Vinton Jones' digital portfolio and current work in branding, photography, and graphic design.

Digital Portfolio

English (American)

Eric Jones has worked on brand strategy, social media, digital planning, content creation, analytics, and campaign management in his four years of experience in digital marketing. Working mainly in nonprofit and political spaces, he has worked on projects across sectors, including a mayoral campaign for Lee Harris for Shelby County Mayor. At New Memphis Institute, Eric has increased brand equity with a 52% increase in social followers and a 100% increase in engagement.

Eric Jones

Employment Highlights

Education Highlights

Portfolio

Grandeur Brand Guidelines

Mayor Campaign Website Page Compilation

Billboard Mockup

Early Voting Graphic

December Newsletter

Lee Harris for Mayor

Grandeur Brand Guidelines

Mayor Campaign Website Page Compilation

Billboard Mockup

Early Voting Graphic

December Newsletter

Lee Harris for Mayor