Work With High Performing Talent On Demand

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Eric Jones

Eric Jones

Digital Marketer

Specializes in social media marketing for public sector.

Eric Jones has worked on brand strategy, social media, digital planning, content creation, analytics, and campaign management in his four years of experience in digital marketing. Working mainly in nonprofit and political spaces, he has worked on projects across sectors, including a mayoral campaign for Lee Harris for Shelby County Mayor. At New Memphis Institute, Eric has increased brand equity with a 52% increase in social followers and a 100% increase in engagement.

Digital Marketing
Graphic Design
Adobe After Effects
Adobe Photoshop
Corporate Brand Identity
Photography
Web Design
Social Media Marketing
Copywriting
HubSpot
Google Analytics
Adobe InDesign
HootSuite
Analytics
Campaign Management
Social Media Content Creation
Brand Strategist
Eric Jones

Eric Jones

Specializes in social media marketing for public sector.

Digital Marketer

Eric is Available for Projects

Work with Eric

Employment Highlights

Social Media Specialist

St. Jude Children's Research Hospital

June 2017 - Present (4 years 3 months)

Digital Marketing Specialist

Lee Harris for Shelby County Mayor

October 2017 - September 2018 (11 months)

Public Engagement Coordinator

New Memphis Institute

February 2016 - January 2017 (11 months)

Education Highlights

Bachelor of Arts, Business Administration

Rhodes College

August 2012 - May 2016 (3 years 9 months)

Portfolio

Grandeur Brand Guidelines

Mayor Campaign Website Page Compilation

Billboard Mockup

Early Voting Graphic

December Newsletter

Lee Harris for Mayor

Grandeur Brand Guidelines

Mayor Campaign Website Page Compilation

Billboard Mockup

Early Voting Graphic

December Newsletter

Lee Harris for Mayor

Resume

Social Media Specialist

St. Jude Children's Research Hospital

June 2017 - Present (4 years 3 months)

St. Jude Children’s Research Hospital focuses on the research and treatment of pediatric cancer and other life-threatening childhood diseases worldwide.

  • Led on all paid social media strategy and blog newsletters.
  • Served as an expert on analytics for St. Jude social media, email marketing, and web content strategy.
  • Increased the monthly social media engagement rate from 3% to 6% in less than 18 months through insights and reporting.
  • Wrote and designed blog posts, graphics, and animated content using Adobe Suites.
  • Collaborated with external teams to integrate new research and initiatives into existing digital strategy.

Digital Marketing Specialist

Lee Harris for Shelby County Mayor

October 2017 - September 2018 (11 months)

Lee Harris for Shelby County Mayor was a campaign during Lee Harris candidacy for Mayor of Shelby County, Tennessee.

  • Designed multimedia collateral and executed digital campaigns to generate over $150,000 in online donations.
  • Developed brand strategy and visual guidelines for the campaign's marketing and candidate's persona.
  • Led on all web design and website management.
  • Advised on fundraising, volunteer recruitment, and voter turnout content and reach rallying tens of thousands of Memphians.

Public Engagement Coordinator

New Memphis Institute

February 2016 - January 2017 (11 months)

New Memphis Institute is an institution for attracting, developing, activating, and retaining talent.

  • Increased brand equity in Memphis with a 52% increase in social following and a 100% increase in engagement.
  • Balanced out-of-scope projects such as leading digital marketing for TEDxMemphis to sell out a 900+ theatre its second year.
  • Developed existing brand architecture and company goals with communications team using data-driven insights.
  • Sourced and analyzed data, built impact reports, and offered recommendations for future event, program, and cause marketing.

Education

Bachelor of Arts, Business Administration

Rhodes College

August 2012 - May 2016 (3 years 9 months)

  • Has Major in Marketing and Minor in Visual Arts.