Erich Starrett
Business Intelligence Expert

Erich Starrett

Previously from Verizon and CGI.
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About

Erich Starrett is a business intelligence analyst with 20 years of progressive leadership experience blending sales, sales effectiveness, operations, and marketing expertise to help employers and clients grow profitably. He has has worked with fast-growing startups to large enterprises across various industries where he has developed and executed innovative and creative business development initiatives that focus on adding value to the customer experience. His career encompasses multiple M&A integrations including CenturyLink's acquisition of Global Crossing, Level 3 Communications, and TW Telecom. Currently, he works as an interim director of Business Intelligence and Analytics (BIA) for F100 high-tech company.

Employment

4 roles
Oct 2015 - Present 10 years 7 months
Principal Consultant
World-Wired

World-Wired provides business development and consulting services for telecommunications, energy and utility industries.

  • Provided business development, marketing, operations, business intelligence, and analytics and sales enablement services.
  • Worked with telecom (cloud/wireline/wireless), cable, media, and other high-tech clients with an emphasis on digital business transformation/big data/IoT.
  • Moved combined company upmarket from SMB focus to large enterprise - shifting systems, mindset, culture, strategy, and solution portfolio to focus the right business opportunities. Orchestrated integration and evolution of technology, systems, playbooks, and sales and marketing processes upon merger.
  • Worked as the interim director of Business Intelligence and Analytics for F100 high-tech company.
  • Hired as an external consultant to plan, lead, and execute annual sales kick-off, reviewed and optimized sales processes and operations. Provided executive leadership with a successful implementation strategy and comprehensive resources to execute on a 5-year plan.
Jun 2014 - Sep 2015 1 year 3 months
Director
Level 3 Communications / Centurylink

Level 3 Communications was an American multinational telecommunications and Internet service provider company and became a part of CenturyLink in 2017.

  • Improved the productivity of the North America sales organization with an emphasis on enterprise sales strategy and market business planning process and tools including sales methodology, communication, knowledge management, change management, training, and product development.
  • Spearheaded the integration and evolution of Level 3’s General Manager (GM) model, to enable each GM to be the local executive, ambassador, and market “franchise owner.”
  • Launched and directed nationwide “annual tour” of market planning and sales effectiveness sessions spanning North American over 50 GM markets.
  • Developed and implemented an unprecedented global directory to enable intuitive lookup of the corporate and local ecosystem that supports a specific region/market, dramatically improving resource utilization and increasing sales productivity.
  • Increased revenue and growth with enterprise customers by developing and implementing a superior customer targeting approach and obtaining the large investment required to purchase prospect data.
May 2011 - Jun 2014 3 years 1 month
Regional Director
Level 3 Communications / Centurylink

Level 3 Communications was an American multinational telecommunications and Internet service provider company and became a part of CenturyLink in 2017.


As the regional director of North American field marketing and market development:

  • Managed and led east coast team of field marketing managers/analysts to support the marketing and sales enablement efforts of enterprise and strategic sales with an emphasis on digital business transformation.
  • Hand-selected for Emerging Leaders Program - selected from over 10,000 employees to join a class of 30 peer professionals in Level 3’s 2014 Emerging Leaders Program, collaborating with senior executives on special projects to propel the company forward.
  • Increased sales and revenue by developing and executing "marketing led, sales driven" programs and campaigns to stimulate demand and accelerate cycle times.
  • Activated the enterprise sales organization in line with CEB’s “Challenger Sale” approach to leverage integrated marketing materials, mobility assets (iPad deployment), and sales tools.
  • Exceeded Return on Marketing Investment (ROMI) goals.


As the regional director of large enterprise sales strategy and channel development:

  • Developed and executed the overall segment and vertical sales strategies to drive new large enterprise business in the Southeast and Central. 
  • Spearheaded strategic account planning sessions to accelerate sales.
Dec 2007 - Feb 2011 3 years 2 months
Director of Business Development
CGI

CGI is a Canadian global information technology (IT) consulting, systems integration, outsourcing, and solutions company.

  • Led the business development team for the VP of Convergent Communications, collaborating with and coaching the sales team to penetrate new and existing telecom, cable, and utilities clients. Solution portfolio encompassed managed services, systems integration, data center migration, enterprise communications, business process consulting, software, user acceptance testing, enterprise resource planning, supply chain management, and outsourcing.
  • Investigated alternate channel partnerships with VARs, systems integrators, and agents to drive channel growth and enablement.

Education

Jan 2006 - Dec 2007 1 year 11 months
Master of Business Administration, Global Business
Georgia Institute of Technology
Jan 1990 - Dec 1994 4 years 11 months
Bachelor of Science, Business Communications
University of Kansas

Portfolio

5 items