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Erich Starrett

Erich Starrett

Business Intelligence Developer

Interim director of BIA for F100 high-tech company.

Erich Starrett is a business intelligence analyst with 20 years of progressive leadership experience blending sales, sales effectiveness, operations, and marketing expertise to help employers and clients grow profitably. He has has worked with fast-growing startups to large enterprises across various industries where he has developed and executed innovative and creative business development initiatives that focus on adding value to the customer experience. His career encompasses multiple M&A integrations including CenturyLink's acquisition of Global Crossing, Level 3 Communications, and TW Telecom. Currently, he works as an interim director of Business Intelligence and Analytics (BIA) for F100 high-tech company.

Marketing
Big Data
Business Intelligence
CRM
Salesforce.com
Analytics
Lead Generation
Enterprise Technology Content
High Tech Content
Information Technology Content
Technology Content
Enterprise Technology Content Strategy
High Tech Content Strategy
Information Technology Content Strategy
Technology Content Strategy
SaaS
Business Development
Technology
Sales Effectiveness
Digital Business
Global Business
Account Planning
IoT
Business Innovation
Erich Starrett

Erich Starrett

Interim director of BIA for F100 high-tech company.

Business Intelligence Developer

Erich is Available for Projects

Work with Erich

Employment Highlights

Principal Consultant

World-Wired

October 2015 - Present (5 years 11 months)

Director

Level 3 Communications / Centurylink

June 2014 - September 2015 (1 year 3 months)

Regional Director

Level 3 Communications / Centurylink

May 2011 - June 2014 (3 years 1 month)

Director of Business Development

CGI

December 2007 - February 2011 (3 years 2 months)

Education Highlights

Master of Business Administration, Global Business

Georgia Institute of Technology

January 2006 - December 2007 (1 year 11 months)

Bachelor of Science, Business Communications

University of Kansas

January 1990 - December 1994 (4 years 11 months)

Portfolio

Cell Phones, Mobile Phones & Wireless Calling Plans from Sprint

Best Value in Wireless

CGI

CGI Business Consulting

www.centurylink.com

CenturyLink

www.centurylink.com

Level 3 Communications

FiberLight

Building Better Networks

Cell Phones, Mobile Phones & Wireless Calling Plans from Sprint

Best Value in Wireless

CGI

CGI Business Consulting

www.centurylink.com

CenturyLink

www.centurylink.com

Level 3 Communications

FiberLight

Building Better Networks

Resume

Principal Consultant

World-Wired

October 2015 - Present (5 years 11 months)

World-Wired provides business development and consulting services for telecommunications, energy and utility industries.

  • Provided business development, marketing, operations, business intelligence, and analytics and sales enablement services.
  • Worked with telecom (cloud/wireline/wireless), cable, media, and other high-tech clients with an emphasis on digital business transformation/big data/IoT.
  • Moved combined company upmarket from SMB focus to large enterprise - shifting systems, mindset, culture, strategy, and solution portfolio to focus the right business opportunities. Orchestrated integration and evolution of technology, systems, playbooks, and sales and marketing processes upon merger.
  • Worked as the interim director of Business Intelligence and Analytics for F100 high-tech company.
  • Hired as an external consultant to plan, lead, and execute annual sales kick-off, reviewed and optimized sales processes and operations. Provided executive leadership with a successful implementation strategy and comprehensive resources to execute on a 5-year plan.

Director

Level 3 Communications / Centurylink

June 2014 - September 2015 (1 year 3 months)

Level 3 Communications was an American multinational telecommunications and Internet service provider company and became a part of CenturyLink in 2017.

  • Improved the productivity of the North America sales organization with an emphasis on enterprise sales strategy and market business planning process and tools including sales methodology, communication, knowledge management, change management, training, and product development.
  • Spearheaded the integration and evolution of Level 3’s General Manager (GM) model, to enable each GM to be the local executive, ambassador, and market “franchise owner.”
  • Launched and directed nationwide “annual tour” of market planning and sales effectiveness sessions spanning North American over 50 GM markets.
  • Developed and implemented an unprecedented global directory to enable intuitive lookup of the corporate and local ecosystem that supports a specific region/market, dramatically improving resource utilization and increasing sales productivity.
  • Increased revenue and growth with enterprise customers by developing and implementing a superior customer targeting approach and obtaining the large investment required to purchase prospect data.

Regional Director

Level 3 Communications / Centurylink

May 2011 - June 2014 (3 years 1 month)

Level 3 Communications was an American multinational telecommunications and Internet service provider company and became a part of CenturyLink in 2017.


As the regional director of North American field marketing and market development:

  • Managed and led east coast team of field marketing managers/analysts to support the marketing and sales enablement efforts of enterprise and strategic sales with an emphasis on digital business transformation.
  • Hand-selected for Emerging Leaders Program - selected from over 10,000 employees to join a class of 30 peer professionals in Level 3’s 2014 Emerging Leaders Program, collaborating with senior executives on special projects to propel the company forward.
  • Increased sales and revenue by developing and executing "marketing led, sales driven" programs and campaigns to stimulate demand and accelerate cycle times.
  • Activated the enterprise sales organization in line with CEB’s “Challenger Sale” approach to leverage integrated marketing materials, mobility assets (iPad deployment), and sales tools.
  • Exceeded Return on Marketing Investment (ROMI) goals.


As the regional director of large enterprise sales strategy and channel development:

  • Developed and executed the overall segment and vertical sales strategies to drive new large enterprise business in the Southeast and Central. 
  • Spearheaded strategic account planning sessions to accelerate sales.

Director of Business Development

CGI

December 2007 - February 2011 (3 years 2 months)

CGI is a Canadian global information technology (IT) consulting, systems integration, outsourcing, and solutions company.

  • Led the business development team for the VP of Convergent Communications, collaborating with and coaching the sales team to penetrate new and existing telecom, cable, and utilities clients. Solution portfolio encompassed managed services, systems integration, data center migration, enterprise communications, business process consulting, software, user acceptance testing, enterprise resource planning, supply chain management, and outsourcing.
  • Investigated alternate channel partnerships with VARs, systems integrators, and agents to drive channel growth and enablement.

Education

Master of Business Administration, Global Business

Georgia Institute of Technology

January 2006 - December 2007 (1 year 11 months)

Bachelor of Science, Business Communications

University of Kansas

January 1990 - December 1994 (4 years 11 months)