<ul><li>International Excellence Scholarship Fellow.</li></ul>

<ul><li>Wrote, edited, and translated content for a broad range of projects across B2B, B2C, and SEO.&nbsp;</li><li>Conducted profiling individuals for SilverKris magazine and hnworth.com.</li><li>Clients: Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association.</li></ul>

Content Writer, Editor, & Translator

<ul><li>Produced copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization.</li><li>Conceptualized and created GTM campaigns.</li></ul>

Senior Digital Copywriter

<p>Cromly is a design portal and social media platform for homeowners, interior designers, furniture and home décor merchants, and design enthusiasts.</p><ul><li>Fronted PR relations and was the touchpoint between PR agencies and Cromly.</li><li>Conducted market research and media monitoring to identify and develop key insights into readership, competitors, market opportunities, and key trends.</li><li>Managed and coordinated with internal business and sales teams, clients, writers, and designers.</li><li>Worked on SEO and SEM strategies for content.</li><li>Edited and wrote features on spatial and interior design, with a focus on interviews and home tours.</li><li>Served as in-house interior design photographer.</li><li>Learned to use different CMS systems and digital software such as Adobe Lightroom and Bridge.</li><li>Tripled engaged audience in less than two months.</li><li>Executed social media marketing plan and tactics from day-to-day editorial posting to community management.</li><li>Performed data analytics to optimize social media marketing strategies.</li></ul>

Editor, Public Relations

Discovery Channel India Gives Users a First View of Its New Reality Show

Xiangyun Lim

Created a profile article for High Net Worth about Janice Koh, an actress and former nominated member of parliament.

A Candid Conversation with Janice Koh

Produced content that tied in closely to the LifeWear branding campaign; that prompts people to questions the motivations behind getting dressed. Featured four aspirational, diverse individuals that can showcase a variety of styles.

Uniqlo Singapore - Social Media Content

Crafted a series of five broadsheets for the launch of GEM Residences. Content used both digital and in print, complementing the 200-page book.

Print Broadsheets for GEM Residences

Developed content that details what to do and know at each step of house renovation.

Infographic: Guide to Renovating Your House

Wrote another business case study for Twitter on how Hotel Indigo created a campaign around Singaporeans’ favorite topic to launch its new hotel during Singapore’s National Day.

Hotel Indigo Gets Travellers to #StaySurprised With Conversational Ads

Provided interview feature and photography for Cromly.

House Tour: A Woodworker's DIY Warm and Cosy Home

Developed a profile article on SoGal Venture's founding partner, Pocket Sun.

Pocket Sun: The Sky's The Limit

Created an illustration guide and video on DIY flower arrangement.

DIY Floral Arranging

Wrote an in-depth view of young hawkerprise in Singapore. (Page 10-15)

Longform article: Hawker Fare

Produced an opinion piece for High Net Worth.

Why Is It So Hard to Talk About Mental Health?

Provided another interview feature and photography for Cromly.

Tour: The Working Capitol

Guide: Differences between Interior Designers, Contractors, and Design-and-Builds

[Tour] Library at Orchard: Democratising Design

Conversations With Honor Harger

Content for Challenge.gov

English (British)

Xiangyun Lim is an editor, copywriter, content strategist, and translator with experience creating content for a broad range of projects across B2B, B2C, and SEO. She has worked with brands and agencies such as Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association. As a former APAC senior digital copywriter in PayPal, she wrote multichannel marketing copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization. Xiangyun is also profiling individuals for SilverKris magazine and hnworth.com.

Xiangyun Lim

Employment Highlights

Education Highlights

Portfolio

Discovery Channel India Gives Users a First View of Its New Reality Show

A Candid Conversation with Janice Koh

Uniqlo Singapore - Social Media Content

Print Broadsheets for GEM Residences

Infographic: Guide to Renovating Your House

Hotel Indigo Gets Travellers to #StaySurprised With Conversational Ads

Discovery Channel India Gives Users a First View of Its New Reality Show

A Candid Conversation with Janice Koh

Uniqlo Singapore - Social Media Content

Print Broadsheets for GEM Residences

Infographic: Guide to Renovating Your House

Hotel Indigo Gets Travellers to #StaySurprised With Conversational Ads