Xiangyun Lim

About

Xiangyun Lim is an editor, copywriter, content strategist, and translator with experience creating content for a broad range of projects across B2B, B2C, and SEO. She has worked with brands and agencies such as Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association. As a former APAC senior digital copywriter in PayPal, she wrote multichannel marketing copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization. Xiangyun is also profiling individuals for SilverKris magazine and hnworth.com.

Employment

3 roles

Aug 2015 - Present 10 years 10 months

Content Writer, Editor, & Translator

Independent

Wrote, edited, and translated content for a broad range of projects across B2B, B2C, and SEO.
Conducted profiling individuals for SilverKris magazine and hnworth.com.
Clients: Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association.

Mar 2018 - Jan 2019 10 months

Senior Digital Copywriter

PayPal APAC

Produced copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization.
Conceptualized and created GTM campaigns.

Apr 2014 - Aug 2015 1 year 4 months

Editor, Public Relations

Cromly

Cromly is a design portal and social media platform for homeowners, interior designers, furniture and home décor merchants, and design enthusiasts.

Fronted PR relations and was the touchpoint between PR agencies and Cromly.
Conducted market research and media monitoring to identify and develop key insights into readership, competitors, market opportunities, and key trends.
Managed and coordinated with internal business and sales teams, clients, writers, and designers.
Worked on SEO and SEM strategies for content.
Edited and wrote features on spatial and interior design, with a focus on interviews and home tours.
Served as in-house interior design photographer.
Learned to use different CMS systems and digital software such as Adobe Lightroom and Bridge.
Tripled engaged audience in less than two months.
Executed social media marketing plan and tactics from day-to-day editorial posting to community management.
Performed data analytics to optimize social media marketing strategies.