Xiangyun Lim

Content Writer

Xiangyun Lim

Worked with Twitter, PayPal, Uniqlo, Grab, & Tatler.

Xiangyun Lim is an editor, copywriter, content strategist, and translator with experience creating content for a broad range of projects across B2B, B2C, and SEO. She has worked with brands and agencies such as Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association. As a former APAC senior digital copywriter in PayPal, she wrote multichannel marketing copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization. Xiangyun is also profiling individuals for SilverKris magazine and hnworth.com.

Content WritingContent EditingCopywritingCopyeditingDigital CopywritingContent StrategyTranslationContent CreationDigital ContentB2B ContentB2C ContentSEO ContentContent PlanningContent ManagementPublic RelationsEditorial Writing

Xiangyun isAvailablefor projects

Work with Xiangyun

Xiangyun isAvailable

Hire

Employment Highlights

Content Writer, Editor, & Translator

Independent

August 2015 - Present (10 years 8 months)

Senior Digital Copywriter

PayPal APAC

March 2018 - January 2019 (10 months)

Editor, Public Relations

Cromly

April 2014 - August 2015 (1 year 4 months)

Education Highlights

MA, Literary Translation

University of East Anglia

January 2016 - December 2017 (1 year 11 months)

BA, Communication Studies (Hons)

Wee Kim Wee School of Communication and Information.

January 2009 - December 2013 (4 years 11 months)

Portfolio

Resume

Content Writer, Editor, & Translator

Independent

August 2015 - Present (10 years 8 months)

  • Wrote, edited, and translated content for a broad range of projects across B2B, B2C, and SEO. 
  • Conducted profiling individuals for SilverKris magazine and hnworth.com.
  • Clients: Twitter, PayPal, Uniqlo, Grab, Tatler, Prime Minister's Office, Changi Airport Group, Asian Film Archive, China Film Archive, and People's Association.

Senior Digital Copywriter

PayPal APAC

March 2018 - January 2019 (10 months)

  • Produced copy and SEO-optimized content for user acquisition, cross-channel activation, product marketing, and localization.
  • Conceptualized and created GTM campaigns.

Editor, Public Relations

Cromly

April 2014 - August 2015 (1 year 4 months)

Cromly is a design portal and social media platform for homeowners, interior designers, furniture and home décor merchants, and design enthusiasts.

  • Fronted PR relations and was the touchpoint between PR agencies and Cromly.
  • Conducted market research and media monitoring to identify and develop key insights into readership, competitors, market opportunities, and key trends.
  • Managed and coordinated with internal business and sales teams, clients, writers, and designers.
  • Worked on SEO and SEM strategies for content.
  • Edited and wrote features on spatial and interior design, with a focus on interviews and home tours.
  • Served as in-house interior design photographer.
  • Learned to use different CMS systems and digital software such as Adobe Lightroom and Bridge.
  • Tripled engaged audience in less than two months.
  • Executed social media marketing plan and tactics from day-to-day editorial posting to community management.
  • Performed data analytics to optimize social media marketing strategies.

Education

MA, Literary Translation

University of East Anglia

January 2016 - December 2017 (1 year 11 months)

  • International Excellence Scholarship Fellow.

BA, Communication Studies (Hons)

Wee Kim Wee School of Communication and Information.

January 2009 - December 2013 (4 years 11 months)