Hannah Tulloch

• Devise and execute PR and digital marketing strategies, ranging from PR activities, social media management, paid social execution, content production, copywriting, and website development. 
• Work with clients across various sectors, including technology, education, professional services, hospitality, and HR, among others. 

Represent is a PR and brand communications agency weaving creative content across digital and established PR channels.

• Managed the team to develop, plan, and manage client communication strategies.
• Rolled out PR and digital marketing strategies for clients.
• Developed digital marketing division and upskilled the team in search, content, and inbound marketing.
• Managed capacity across the agency.
• Handled the daily operation of the business.
• Attended networking events and conducted new business.

TopLine is a multi-award-winning B2B digital communications agency.

• Managed a team of 14 to develop, plan, and manage client communication strategies, which included a combination of PR, inbound marketing, content marketing, search marketing, social media, PPC, and email marketing.
• Built and maintained relationships with clients across a range of industries, including technology and financial services.
• Generated campaign ideas and managed the roll out of campaigns to budget.
• Participated in new business activity, drafted new business proposals and budgets.
• Planned and monitored capacity across the agency.
• Trained and mentored team members, providing positive reinforcement, daily on floor direction and offering frequent constructive feedback as well as leading by example at all times.
• Regularly attended networking events for TopLine and clients.
• Attended and participated in company board meetings, reporting on HR and organisational activity across the business.

TopLine is a multi-award-winning B2B digital communications agency.

• Acted as the client's primary point of contact across nine client accounts.
• Led client meetings, ensuring that meetings resulted in actions and assigned throughout the team.
• Remained fully accountable for delivering against client KPIs.
• Managed a team of four to ensure and ensured TopLine kept within the contracted hours for each account.
• Built a solid understanding of each client account, including core people and their roles, objectives, market, competitors and the angles they were and were not interested in.
• Managed communication throughout the team on each activity as required.
• Oversaw content delivery and media pitching across the team and managed approval process.
• Ensured the team delivers email, search, PR, social and content activity as required on each client account.
• Worked closely with the CEO to design and signs off client strategies. 

TopLine is a multi-award-winning B2B digital communications agency.

• Acted as the primary point of contact across six client accounts.
• Led client meetings and remained fully accountable for delivering against client KPIs.
• Managed a team of three to plan and deliver client communication strategies which included a combination of PR, inbound marketing, content marketing, search marketing, social media, PPC, and email marketing.
• Drafted content for PR, social, and content marketing purposes.
• Built relationships with key trade, business, and national journalists.
• Maintained an excellent knowledge of each client account, including core people and their roles, the contractual agreement, the client's business objectives, market and competitors and the angles they are and are not interested in.
• Developed a deep understanding of client media by keeping up to date with daily media content.
• Implemented client strategies by delegating responsibility and actions throughout the team, ensuring all actions are executed thoroughly and to a high standard.
• Supervised and communicated with communications executives and assistants, updating them on the progress of each project and redirecting the team where required.