Shana Whitmarsh
BigCommerce Developer

Shana Whitmarsh

E-commerce store developer & designer.

About

Shana Whitmarsh has expertise in e-commerce design and development, marketing strategy, digital marketing, content copy writing, and visual branding. She developed e-commerce stores for beauty and skincare products, apparel, watches and accessories, foods, fitness supplements, coffees and teas, and fun gifts for various brands like VOUCELLE, Fast Tracks Hobbyworks, The Watch Prince, RainShadow Labs, Virginia Living, Inkwell Press, and AminoGenesis. Her experience also includes creating online reservations systems, video websites, advertising systems, social networks, and online video magazines, including the first women’s digital surf magazine, She Rips.

Employment

4 roles
Oct 2013 - Jan 2020 6 years 3 months
Digital Agency Creative Director & E-Commerce Developer
Chromacor

• Increased sales and average order value by an average of 23% for 16 e-commerce clients with responsive redesign programs.

• Raised one client's drop-ship sales by 750%.

• Expanded campground reservations by $1.5MM/year with a custom booking system integration.

• Amplified skincare line sales by 65% with targeted online promotions.

• Launched new products and technologies with unique visual branding.

• Developed e-commerce stores for beauty and skincare products, apparel, watches and accessories, foods, health and wellness/fitness supplements, coffees and teas, and fun gifts for brands like VOUCELLE, Fast Tracks Hobbyworks, The Watch Prince, RainShadow Labs, Virginia Living, Inkwell Press, AminoGenesis, Sophie's Orchids and Pacific Hazelnut.

Jul 1999 - Jan 2020 20 years 6 months
Digital Marketing Consultant
Independent
  • Co-created, designed, and published SheRips digital magazine, the first women's surfing online video magazine and social network.
  • Designed the first automated content management system (CMS) for a weekly online newspaper which won the 2001 and 2002 New England Newspaper and Press Association Award for Best Weekly Newspaper.
Apr 2015 - Sep 2019 4 years 5 months
Director of Product Development
ClearSpace Aero

ClearSpace Aero (CSA) is a revolutionary aviated vehicle command and control technology company.

  • Co-invented the future of aviation traffic management, a patent-pending AI autonomous vehicle traffic management system.
  • Productized the technology for government and private sector verticals.
  • Managed corporate branding, PR, and product marketing.
Dec 1998 - Feb 2000 1 year 2 months
Marketing, PR & Events Manager
Corbis

Corbis is a creative resource for advertising, marketing, and media professionals, providing a comprehensive selection of stock photography, illustration, footage, typefaces, and rights clearance services.

  • Implemented after-work meetups that increased sales by 27%.
  • Pitched news and long-form articles successfully in local and trade press.
  • Managed a $150,000 division trade show budget; responsible for all trade show activities for 25 shows and events per year.

Education

May 1991 - May 1994 3 years
Bachelor of Arts, Advertising
The Advertising Arts College

Portfolio

12 items