Cruisin' Motorhome provides motorhome and campervan hire in Australia.&nbsp;<ul><li>Conducted market research to measure brand awareness and consumer sentiments in the Australian and European markets.</li><li>Conducted consumer research to identify target customers their purchase behavior to develop brand strategies.</li><li>Redesigned three key e-commerce websites and two booking platforms based on consumer behavior research.</li><li>Analyzed marketing and business data to develop and implement strategic digital marketing campaigns on Google Ads, Facebook, and Instagram with a focus on lead generation and conversions.</li><li>Provided end-to-end management of digital marketing campaigns on Google Ads, Facebook, and Instagram.</li><li>Managed SEO efforts for the business website including SEO-focused content creation, on-page SEO, back linking, and rectifying technical errors.&nbsp;</li><li>Coordinated with external vendors, developers, and internal teams to build and maintain a new websites, booking platforms, fleet management platform and servers for the business; create new content for marketing and maintaining content on the existing website; and develop marketing strategies based on changing market conditions.</li><li>Set up and maintained a new CRM system and a marketing automation system to track consumer interaction and to aid conversions.</li><li>Analyzed and reported on performance and return on investment for all digital marketing campaigns.</li><li>Set up and maintained conversion tracking for cross-channel campaigns.</li><li>Reported on quarterly and annual business performance.</li></ul>

E-commerce Manager

Green Hat is an integrated B2B marketing agency in Australia, specializing in brand, content, strategy, and automation.<ul><li>Developed and conducted market research to identify business and market opportunities for clients specifically focusing on the digital space.</li><li>Analyzed data to develop and implement digital marketing strategies for clients to align with their marketing and business objectives.</li><li>Assisted in maintaining websites, content, and databases of clients.</li><li>Developed, commissioned, and maintained digital marketing campaigns on Google Ads and Bing Ads.</li><li>Set up, implemented, and managed marketing automation and email marketing campaigns on Marketo and ActiveCampaign.</li><li>Analyzed and developed SEO strategies for clients.</li><li>Extracted and analysed campaign performance data to optimize marketing campaigns.</li><li>Developed and owned the process of setting up accurate conversion tracking across multiple conversion points for cross channel campaigns.</li><li>Conducted regular business reporting for Green Hat (employer).</li><li>Regularly reported to clients on campaign performance and recommended strategies to improve performance.</li><li>Liaised with clients to help them meet their marketing objectives and to assist in resolving any issues arising on digital marketing platforms.</li><li>Worked closely with external vendors, both locally and internationally, to provide additional value-added services to clients.</li><li>Developed process documents for digital marketing, marketing automation, and analytics platforms.</li></ul>

Digital Marketing Specialist

Windsor College is a registered training organization offering nationally recognized courses in business, leadership and management, and English (EAL).<ul><li>Designed and implemented email marketing campaigns on MailChimp with a focus on lead generation.</li><li>Assisted the sales team with cold calling potential education agent partners, answering inquiry emails, and sending out marketing collaterals through email to prospective students and partners. </li><li>Developed a SEO focused digital marketing strategy to increase brand awareness, drive traffic to the website and social media channels, and to promote courses.</li><li>Assisted in developing the college website and migrating content from the old website to the new website.</li><li>Increased Facebook followers organically by 100% in four months by regularly publishing strategic and targeted content including blog articles, informational videos, and other shareable content. </li><li>Developed consumer facing marketing collateral and assisted the sales team with documentation&nbsp;</li></ul>

Marketing Assistant

Interflon manufactures high performance lubricants, cleaners, and hardware.<ul><li>Developed customer-facing marketing collateral and technical product information documents for Interflon Australia and Adaptech Solutions.</li><li>Coordinated between the sales team and the director to provide sales tools and documentation support.</li><li>Designed a website for sister concern Adaptech Solutions, including writing and editing SEO-focused website content.</li><li>Identified and contacted potential technology partners in Europe to source innovative products and solutions to Australia.</li><li>Organized travel arrangements for the sales team and the director and provided administration support.</li><li>Conducted regular competitor analysis and recommended strategies to improve market position.</li></ul>

Vivek Ashok Chandrika

English (British)

Vivek Ashok Chandrika is a digital marketer specializing in developing brand strategies through consumer behavior research and using marketing automation, email marketing, SEO, SEM (PPC), content management systems, and data analytics. He works as an e-commerce manager for a travel and tourism company where he has conducted market research, redesigned three key e-commerce websites, analyzed marketing data, developed SEO efforts, and managed digital marketing campaigns. His skills also include Marketo, Active Campaign, HubSpot, Google AdWords, Google Analytics, and basic HTML.

Vivek Ashok Chandrika

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