Vivek Ashok Chandrika

Cruisin' Motorhome provides motorhome and campervan hire in Australia. 

• Conducted market research to measure brand awareness and consumer sentiments in the Australian and European markets.
• Conducted consumer research to identify target customers their purchase behavior to develop brand strategies.
• Redesigned three key e-commerce websites and two booking platforms based on consumer behavior research.
• Analyzed marketing and business data to develop and implement strategic digital marketing campaigns on Google Ads, Facebook, and Instagram with a focus on lead generation and conversions.
• Provided end-to-end management of digital marketing campaigns on Google Ads, Facebook, and Instagram.
• Managed SEO efforts for the business website including SEO-focused content creation, on-page SEO, back linking, and rectifying technical errors. 
• Coordinated with external vendors, developers, and internal teams to build and maintain a new websites, booking platforms, fleet management platform and servers for the business; create new content for marketing and maintaining content on the existing website; and develop marketing strategies based on changing market conditions.
• Set up and maintained a new CRM system and a marketing automation system to track consumer interaction and to aid conversions.
• Analyzed and reported on performance and return on investment for all digital marketing campaigns.
• Set up and maintained conversion tracking for cross-channel campaigns.
• Reported on quarterly and annual business performance.

Green Hat is an integrated B2B marketing agency in Australia, specializing in brand, content, strategy, and automation.

• Developed and conducted market research to identify business and market opportunities for clients specifically focusing on the digital space.
• Analyzed data to develop and implement digital marketing strategies for clients to align with their marketing and business objectives.
• Assisted in maintaining websites, content, and databases of clients.
• Developed, commissioned, and maintained digital marketing campaigns on Google Ads and Bing Ads.
• Set up, implemented, and managed marketing automation and email marketing campaigns on Marketo and ActiveCampaign.
• Analyzed and developed SEO strategies for clients.
• Extracted and analysed campaign performance data to optimize marketing campaigns.
• Developed and owned the process of setting up accurate conversion tracking across multiple conversion points for cross channel campaigns.
• Conducted regular business reporting for Green Hat (employer).
• Regularly reported to clients on campaign performance and recommended strategies to improve performance.
• Liaised with clients to help them meet their marketing objectives and to assist in resolving any issues arising on digital marketing platforms.
• Worked closely with external vendors, both locally and internationally, to provide additional value-added services to clients.
• Developed process documents for digital marketing, marketing automation, and analytics platforms.

Windsor College is a registered training organization offering nationally recognized courses in business, leadership and management, and English (EAL).

• Designed and implemented email marketing campaigns on MailChimp with a focus on lead generation.
• Assisted the sales team with cold calling potential education agent partners, answering inquiry emails, and sending out marketing collaterals through email to prospective students and partners.
• Developed a SEO focused digital marketing strategy to increase brand awareness, drive traffic to the website and social media channels, and to promote courses.
• Assisted in developing the college website and migrating content from the old website to the new website.
• Increased Facebook followers organically by 100% in four months by regularly publishing strategic and targeted content including blog articles, informational videos, and other shareable content.
• Developed consumer facing marketing collateral and assisted the sales team with documentation 

Interflon manufactures high performance lubricants, cleaners, and hardware.

• Developed customer-facing marketing collateral and technical product information documents for Interflon Australia and Adaptech Solutions.
• Coordinated between the sales team and the director to provide sales tools and documentation support.
• Designed a website for sister concern Adaptech Solutions, including writing and editing SEO-focused website content.
• Identified and contacted potential technology partners in Europe to source innovative products and solutions to Australia.
• Organized travel arrangements for the sales team and the director and provided administration support.
• Conducted regular competitor analysis and recommended strategies to improve market position.