Vivek Ashok Chandrika
Digital Marketer

Vivek Ashok Chandrika

Experienced in digital strategy, SEO, PPC, marketing automation, & data analytics.
Work with Vivek Work with a Digital Marketer

About

Vivek Ashok Chandrika is a digital marketer specializing in developing brand strategies through consumer behavior research and using marketing automation, email marketing, SEO, SEM (PPC), content management systems, and data analytics. He works as an e-commerce manager for a travel and tourism company where he has conducted market research, redesigned three key e-commerce websites, analyzed marketing data, developed SEO efforts, and managed digital marketing campaigns. His skills also include Marketo, Active Campaign, HubSpot, Google AdWords, Google Analytics, and basic HTML.

Employment

4 roles
Feb 2019 - Present 7 years 3 months
E-commerce Manager
Cruisin' Motorhomes Pty Ltd

Cruisin' Motorhome provides motorhome and campervan hire in Australia. 

  • Conducted market research to measure brand awareness and consumer sentiments in the Australian and European markets.
  • Conducted consumer research to identify target customers their purchase behavior to develop brand strategies.
  • Redesigned three key e-commerce websites and two booking platforms based on consumer behavior research.
  • Analyzed marketing and business data to develop and implement strategic digital marketing campaigns on Google Ads, Facebook, and Instagram with a focus on lead generation and conversions.
  • Provided end-to-end management of digital marketing campaigns on Google Ads, Facebook, and Instagram.
  • Managed SEO efforts for the business website including SEO-focused content creation, on-page SEO, back linking, and rectifying technical errors. 
  • Coordinated with external vendors, developers, and internal teams to build and maintain a new websites, booking platforms, fleet management platform and servers for the business; create new content for marketing and maintaining content on the existing website; and develop marketing strategies based on changing market conditions.
  • Set up and maintained a new CRM system and a marketing automation system to track consumer interaction and to aid conversions.
  • Analyzed and reported on performance and return on investment for all digital marketing campaigns.
  • Set up and maintained conversion tracking for cross-channel campaigns.
  • Reported on quarterly and annual business performance.
Nov 2017 - Feb 2019 1 year 3 months
Digital Marketing Specialist
Green Hat Marketing Pty Ltd

Green Hat is an integrated B2B marketing agency in Australia, specializing in brand, content, strategy, and automation.

  • Developed and conducted market research to identify business and market opportunities for clients specifically focusing on the digital space.
  • Analyzed data to develop and implement digital marketing strategies for clients to align with their marketing and business objectives.
  • Assisted in maintaining websites, content, and databases of clients.
  • Developed, commissioned, and maintained digital marketing campaigns on Google Ads and Bing Ads.
  • Set up, implemented, and managed marketing automation and email marketing campaigns on Marketo and ActiveCampaign.
  • Analyzed and developed SEO strategies for clients.
  • Extracted and analysed campaign performance data to optimize marketing campaigns.
  • Developed and owned the process of setting up accurate conversion tracking across multiple conversion points for cross channel campaigns.
  • Conducted regular business reporting for Green Hat (employer).
  • Regularly reported to clients on campaign performance and recommended strategies to improve performance.
  • Liaised with clients to help them meet their marketing objectives and to assist in resolving any issues arising on digital marketing platforms.
  • Worked closely with external vendors, both locally and internationally, to provide additional value-added services to clients.
  • Developed process documents for digital marketing, marketing automation, and analytics platforms.
May 2017 - Nov 2017 6 months
Marketing Assistant
Windsor College

Windsor College is a registered training organization offering nationally recognized courses in business, leadership and management, and English (EAL).

  • Designed and implemented email marketing campaigns on MailChimp with a focus on lead generation.
  • Assisted the sales team with cold calling potential education agent partners, answering inquiry emails, and sending out marketing collaterals through email to prospective students and partners.
  • Developed a SEO focused digital marketing strategy to increase brand awareness, drive traffic to the website and social media channels, and to promote courses.
  • Assisted in developing the college website and migrating content from the old website to the new website.
  • Increased Facebook followers organically by 100% in four months by regularly publishing strategic and targeted content including blog articles, informational videos, and other shareable content.
  • Developed consumer facing marketing collateral and assisted the sales team with documentation 
May 2016 - May 2017 1 year
Marketing Assistant
Interflon Australia

Interflon manufactures high performance lubricants, cleaners, and hardware.

  • Developed customer-facing marketing collateral and technical product information documents for Interflon Australia and Adaptech Solutions.
  • Coordinated between the sales team and the director to provide sales tools and documentation support.
  • Designed a website for sister concern Adaptech Solutions, including writing and editing SEO-focused website content.
  • Identified and contacted potential technology partners in Europe to source innovative products and solutions to Australia.
  • Organized travel arrangements for the sales team and the director and provided administration support.
  • Conducted regular competitor analysis and recommended strategies to improve market position.

Education

Jul 2015 - Jul 2017 2 years
Master of Marketing Communications, Consumer Behavior Research, Brand Strategy, & Marketing Communications
The University of Melbourne
Jun 2010 - Jun 2013 3 years
Bachelor of Commerce, -
University of Mysore