Victor Camara
Digital Marketer

Victor Camara

Head of analytics & digital marketing at ECI Software Solutions.
Work with Victor Work with a Digital Marketer

About

Victor Camara has over a decade of experience across digital marketing areas such as e-commerce, social media, PPC, SEO, SEM, paid social, email marketing, video and TV, analysis and reporting, lead generation, and web design. His clients include The Fort Worth Zoo, The Fort Worth Transit Authority, Rugdoctor.com, GaldermaCC, Texas Ballet Theater, Raising Cane's, and Purple Land Management. Victor is the head of analytics and digital marketing at ECI Software Solutions.

Employment

4 roles
Nov 2010 - Present 15 years 5 months
Digital Marketing Consultant
Independent
  • Consulted for various advertising agencies and companies.
  • Managed all digital marketing aspects, including e-commerce, PPC, SEO, video and TV, and email marketing.
  • Created successful, integrated campaigns and provided the analytics and reporting to back them up.
  • Restructured IT network for a private school of over 250 students in southern México, el Centro de Enseñanza Moderna. Also created website and trained teachers and support staff to use new client/server based network; implemented proxy and file servers and set up optimal wifi access.
  • Clients: The Fort Worth Zoo, The Fort Worth Transit Authority, Rugdoctor.com, GaldermaCC, Texas Ballet Theater, Raising Cane's, and Purple Land Management.
Oct 2018 - Present 7 years 6 months
Head of Analytics & Digital Marketing
ECI Software Solutions
  • Planned and implemented overall marketing analytics strategy.
  • Forecasted and developed the right strategies, campaigns, and tests to run.
  • Managed all digital marketing channels, including website, blogs, emails, and social media to ensure brand consistency.
  • Oversaw and improve online content, considering SEO and Google Analytics.
Feb 2015 - Feb 2018 3 years
Web Marketing Manager
Partsmaster

Partsmaster is an industrial products supplier that specializes in tools, chemicals, welding, cutting tools, and traditional maintenance, repair, and operations (MRO) solutions.

  • Oversaw all company web marketing and structured the direction and purpose of the Partsmaster website.
  • Implemented and maintained website content while providing technology leadership and support for internet marketing efforts.
  • Collaborated with marketing/communications manager to help develop concepts in line with established branding strategy that meet the goals of external and internal customers by analyzing marketing goals and objectives.
  • Worked with internal IT staff supporting the website server to optimize performance.
  • Ensured that blogs and social media sites are used effectively to support overall goals.
  • Analyzed various marketing reports related to marketing analysis, sales, product, and rep performance.
  • Stayed informed of emerging technologies and services that may enhance the web experience; continually maintained and enhanced skills.
  • Conceptualized and implemented lead generation websites using HTML/CSS and content management system such as WordPress and DNN.
Sep 2007 - Nov 2010 3 years 2 months
Digital Marketing Executive
Priority Pass

Priority Pass provides frequent travelers with independent airport lounge access worldwide.

  • Managed online marketing, including PPC, SEO, social media, email marketing, affiliate marketing, mobile marketing, graphic design, third-party online partnerships, and creating custom pages for large financial institutions such as Bank of America, American Express, and Visa for the US, Canada, and Latin America.
  • Reduced lead time for URL creation from over four to six weeks to three weeks maximum.
  • Developed user interface for iPhone app and mobile site for Priority Pass.
  • Created and directed social media with over 8,600 Facebook fans and over 1,300 followers on Twitter.
  • Doubled PPC performance for the US, Canada, and Latin America.
  • Created and implemented procedures and standards for various marketing processes.

Education

Jan 2006 - Dec 2007 1 year 11 months
Microsoft Certified Solutions Developer Program, -
Southern Methodist University