<ul><li>Provided digital marketing services, including SEO, SEM, PPC, web analytics, content, and local search. Also offered international enterprise level digital marketing.</li><li>Worked with B2C and B2B clients across various industries.</li></ul>

Digital Marketing Consultant

Barefoot Proximity specializes in marketing, advertising, analytics, and digital media.&nbsp;<ul><li>Managed three accounts (first account - $1.2 million; second account - $430,000, and third account - $620,000); provided and implemented strategic leadership with multi-channel marketing tactics, including search, media, and offline.</li><li>Grew the #1 account from 300,000 to 1.2 million, #2 account from $215,000 to $430,000, and #3 account from $40,000 to $620,000.</li><li>Signed off other tactics suggested by direct reports and other agencies.</li><li>Directed Barefoot’s role within clients’ multi-agency structure and secure its role.</li><li>Built a relationship with the sister agency in Atlanta and created new joint projects.</li><li>Managed a team of seven.</li><li>Led a team of analyst and agency partners to overhaul reporting template and process.</li><li>Trained first time managers and provided mentorship.</li><li>Recruited positions of various levels and retain talent within the department of 18.</li><li>Drove new business development.</li></ul>

Associate Director, Channel Integration

Barefoot Proximity specializes in marketing, advertising, analytics, and digital media.&nbsp;<ul><li>Led organic/analytic efforts for one account and grew the business from $300,000 to $600,000.</li><li>Improved the organic visits by 47% YoY.</li><li>Provided strategic recommendations to other agencies that are responsible for PR, social, and paid media.</li><li>Implemented global level SEO/analytics planning and provided changes to accommodate county specific algorithms specifications and needs for the three markets, including China, Russia, and US.</li><li>Established measurement reporting template to be used in the three markets and created quarterly reports for each country.</li><li>Managed a team of four.</li><li>Developed search guidelines for clients and internal teams.</li><li>Reviewed deliverables produced by direct reports.</li></ul>

Supervisor, Channel Integration

<ul><li>Drove new business development.</li><li>Provided overarching digital marketing strategies, including PPC/SEO to internal and external clients.</li><li>Identified opportunities and created department service offerings to internal and external clients.</li><li>Built strategic direction of the department and market it to internal clients.</li><li>Managed the PPC/SEO production team.</li><li>Developed direct reports and created training courses.</li><li>Created PPC/SEO business case studies.</li><li>Led development of automation tools.</li><li>Owned internal and external client communication for PPC/SEO projects.</li><li>Acted as go-to person for SEO technical issues, algorithm changes, and industry trends.</li></ul>

Senior Search Marketing Analyst

G5 develops end-to-end predictive marketing SaaS technology that amplifies the impact of real estate marketers seeking high net operating income.&nbsp;<ul><li>Established company-wide SEO and marketing strategies and best practices.</li><li>Researched SEO technology and algorithm changes and train internal staff.</li><li>Created new marketing products and guided in-house product teams for execution.</li><li>Guided internal teams for producing automation tools.</li><li>In charged of testing new strategies and implementing results as company-wide best practices.</li><li>Analyzed websites including site architecture, coding, link, usability, consumer intent, web analytics, webmaster tools, site traffic, press releases, and keywords.</li><li>Developed and implemented SEO and marketing recommendations for clients that target local businesses.</li><li>Implemented strategies on clients’ websites with in-house development teams.</li><li>Acted as a clients’ in-house marketing manager and executed strategies with their in-house teams and agencies.</li><li>Managed day-to-day activities and communications with clients and their agencies.</li><li>Monitored site traffic and revenue conversion and generated periodic audits.</li></ul>

SEO Strategist

<ul><li>Developed SEO roadmap and strategies for Fortune 500 companies.</li><li>Analyzed websites including site architecture, coding, link, usability, consumer intent, web analytics, webmaster tools, site traffic, press releases, and keywords.</li><li>In charged of assisting clients with their technical, creative, PR agencies, and in-house digital marketing managers for implementation of SEO recommendations.</li><li>Performed project and resource management.</li><li>Managed day-to-day activities and communications with clients and their agencies.</li><li>Monitored site traffic and revenue conversion and generate periodic audits.</li><li>Go-to person for SEO technical issues and responsible for writing white papers.</li><li>Researched SEO technology and algorithm changes, trained internal staff, and created best practices.</li><li>Performed and provided SEO analysis for global projects and supply bilingual assistance.</li><li>Provided guidance to an internal analytics team for creating automation tools.</li></ul>

Senior Search Specialist

Yoshie Yager

English (British)

Yoshie Yager is a digital marketing consultant with a demonstrated history of working in the marketing and advertising industry. Her expertise includes SEO, SEM, PPC, web analytics, content, and local search. At Possible Worldwide, she provided overarching digital marketing strategies to internal and external clients and drove new business development. Yoshie also worked at G5 and Neo@Ogilvy.

Yoshie Yager

Employment Highlights

Education Highlights