Priya Laxman

• Delivered data models and data management frameworks to senior leadership and conducted interviews to assess data collection methods and quality.
• Implemented A/B and MV tests and monitored performance to enhance customer experience.

• Analyzed customer behavior using Google Analytics and implemented experimentation initiatives (such as A/B and multi-variant testing) to improve the digital customer experience and drive business outcomes.
• Delivered weekly customer insights reports using online tool feedback, focus groups research, and voice of customer data.
• Worked with teams across the business (product, UI/UX, category managers, and tagging teams) and partnered with digital agency to gather data and provide a wider view of behavior to drive decision making.
• Delivered insights on the commercial impact of page load time.
• Delivered a POC and implemented clickable promotions on website to realize revenue uplift.
• Analyzed data from various sources and provided recommendations during supplier price changes and market trends.
• Embedded a culture of research, measure and improve into the online and digital teams.  

460degrees is an expert management agency specializing in the fields of business and technology.

As a data consultant for VicTrack:

• Delivered data management strategy and conducted data maturity assessments to facilitate business planning and move data to centralized warehouse for telecommunication network systems.
• Created logical and physical data models to consolidate data in centralized warehouse.
• Maintained over 1 million records and implemented validation and quality strategies to cover compliance gaps.
• Delivered statistical models to predict asset health and created alerts for asset failure to improve business performance.
• Forecasted financial trends and visualization of statistics for assets and risk teams.

As a data consultant for Telstra:

• Delivered automated heat map using Tableau and ODBC connections to analyze adoption rate of Atlassian tools.
• Analyzed utilization metrics using complex SQL querying and CTEs.
• Implemented best practices in modelling dimensional databases.

As a data consultant for DBM Consultants:

• Delivered and fine-tuned customer segmentation models using both supervised and unsupervised learning methods.
• Manipulated large sets of data using complex SQL queries to ensure accurate reporting and develop reports.
• Supported the Insights team to upskill with regard to tools and created standardized frameworks for statistical models and approaches. 

• Spot award for driving reporting efficiencies and data quality.
• Delivered reports by consolidating data from multiple sources.
• Prepared ten user guides for new reporting solutions and delivered weekly KPI dashboards to view finance and budget trends.
• Designed questionnaires, pre-tested data and presented weekly reports.

• Delivered ad-hoc reports using data from web analytics sources.
• Handled tag management and deployment of website tags.
• Analyzed large data sets and categorical data using R.