George Bennion

• Worked with cross-functional team to establish growth strategies to support the company's revenue goals.
• Created, managed, and experimented with new user acquisition campaigns.
• Analyzed and extracting marketing insights from various channels and analytics platforms.

• Led a team of marketing consultants to create scalable marketing solutions for clients ranging from startups to large corporations such as Adobe.
• Used market research to design three new product offerings for a client company in the education industry.
• Designed a mall store layout and display for a client in the branded products industry using customer and product insights.
• Conducted customer segmentation research and analysis for a fintech company.
• Created a rebranding strategy and messaging/creative guidelines based on user research for a client in the education resources industry.
• Developed an international market penetration strategy based on primary and secondary research for a client in the online education industry.

Aumento Media is a marketing service provider specializing in real estate 3D virtual tours and website design.

• Led sales operations and client outreach in Utah for Aumento Media, increasing regional clientele by 100%.
• Personally worked with clients to create advertising media for their real-estate properties.
• Operated specialized 3D imagery camera equipment.

• Improved overall e-commerce conversion rate by 67% and bounce rate by 21% in 28 days by managing affiliate advertisers.
• Led the testing, analysis, and improvement of tech innovation in pizza delivery, revealing flaws and initiating improvement.
• Conducted digital customer experience analysis and refinement.
• Created social media content and managed new product campaign launches.
• Performed regional business insights analysis and application.
• Managed full customer funnel analysis and gap identification.