George Metaxas

• Designed and developed websites for multiple clients across different industries.
• Built websites using multiple systems ranging from scratch through HMTL/CSS to WordPress, Wix, and Squarespace. 
• Provided UX consultation and product design across large scale web applications; developed CRM project management applications and mobile apps with extensive knowledge in UX patterns across iOS and Android; and experienced designing for wearables.
• Developed and defined branding for over 12 businesses and applications.
• Designed and built marketing landing page, email, and content.
• Implemented successful SEO for multiple websites.

Object is a consulting company in Australia, specializing in delivering IT solutions to clients.

• Completed two projects for government clients such as Land Use Victoria and Sustainability Victoria.
• Analyzed analytics and conducted user research to assess current pain points and insights into potential UX improvements to the applications.
• Produced wireframes and final UI clickable prototype for client presentation for a proposed new version of an existing 12 year old workflow application for town planning and permits with over 4,000 users.
• Developed new UI direction and implemented recent branding refresh of application used by over 2,000 schools.
• Created design variations for the client and incorporate feedback and analytics usage behavior.
• Provided style guide analysis and development that was to be used for future projects to maintain consistency and bring in best practice patterns across Land Use Victoria applications and websites.

ahm Health Insurance is a private health insurance company and is part of the Medibank Group.

• Grew in-house design resources from 1 to 3 to support multiple projects, including the rebuild and design of the entire member services application and helped the business deliver faster and more effectively to customers.
• Established working relationships with the marketing and brand team to deliver direction on a consistent design approach to the areas of digital, marketing communications, advertising creative, and print collateral. 
• Led the direction of a new illustration style to add to the ahm brand suite of assets.
• Worked with key stakeholders to deliver new Zendesk help center by leading the execution, information architecture, content development, and migration of multiple content sources into one platform delivering significant costs savings to the business. Also responsible for the content management and maintenance of this asset.
• Built on programming skills by contributing regular frontend and content updates to the sites in ReactJS architecture enabling the development team to focus more on new features and large scale updates.

• Designed and developed new digital experiences to drive sales and support a growing member base.
• Acted as a trusted in-house design resource across the business to deliver digital and print collateral for members, including a redesign of all product brochures.
• Built interactive prototypes and conducted user testing and interviews to support product managers in prioritizing new features and enhancements based on user feedback and data.
• Led the UI/UX design for a revamp of the ahm member’s website focusing on addressing current pain points, allowing the company to align to the brand value of keeping it simple and easy. The new design direction paved the way for future enhancements and features.
• Produced a new design system for all email communications with the marketing team to align branding and promote better engagement with members. 
• Led the design of revenue optimization initiatives to the sales purchase experience driven by data insights to deliver a 20% uplift in revenue year on year. This piece involved developing a new join form design that was then used across the members' website bringing together the overall design consistency across all ahm experiences. 
• Supported the analytics team to define and design multiple tests and learn initiatives to improve the experience and further propel the sales journey, which was a first for the ahm digital team.

• Received a 5-month consignment to transition from developer role into the business team as digital design lead. Managed the increasing flow of work coming in. This included people management responsibilities and being across multiple large projects occurring simultaneously.
• Conducted regular review sessions with the brand team across many digital projects to ensure consistency correct application of all new brand elements across multiple assets.
• Led the UI/UX design for the new Australia Post mobile website with a small subset of the team, tasked to define and develop a new mobile experience for the customers based on usage and analytics. 
• Built prototypes and conducted user research and testing sessions.
• Handled the UI/UX design for a new bulk ordering system for financial products. Worked directly with stakeholders to turn complex requirements and user stories into a simple, clean application for large business and corporate customers. 
• Established a new brand approach and design to simplifying email communications for parcel tracking.
• Developed multiple style guides and handover documentation for developers, eventually shifting to a better workflow and trying out different tools like Zeplin to speed up the process of handover and development so the team could release faster to customers.

• Provided BAU CMS management of Australia Post website, working with stakeholders across the business.
• Worked as the core developer on multiple campaign pages and handled coding of monthly marketing emails.
• Co-designed and developed with a partner agency the frontend of a new online mail redirection service. This also included the frontend development of a single sign-on application. 
• Led the interface design of new iMac and iPad web terminals, placed in over 36 Australia Post superstore locations.