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Geraldine Delaplace

Geraldine Delaplace

Content Management Writer

Experienced in editorial content, CMS, SEO & social media.

Geraldine Delaplace is a writer and content manager with 14 years of proven experience in marketing and communication, including five years in the packaging industry and a trilingual environment. She has provided editorial content writing in French for the Swiss and German markets, including product and corporate pages, blog articles, and teasers for social media for various industries such as pharmaceutical and automotive. As a content manager, Geraldine is proficient in Typo3 and WordPress, as well as SEO.

Content Writing
Content Management
Writing
B2B Content
Content Marketing
Marketing Communications
Event Management
WordPress
Editorial Writing
Newsletter Writing
Blog Writing
Social Media Content Creation
Search Engine Optimization
Editing
CMS Management
Brochures
Geraldine Delaplace

Geraldine Delaplace

Experienced in editorial content, CMS, SEO & social media.

Content Management Writer

Geraldine is Available for Projects

Work with Geraldine

Employment Highlights

Writer

Company Factory

September 2018 - Present (2 years 4 months)

Writer & Content Manager

Independent

September 2018 - Present (2 years 4 months)

Content Manager

MachIQ Software

April 2019 - November 2019 (1 year 7 months)

Marketing Manager

BBC Cellpack Packaging

September 2012 - September 2017 (5 years)

2 More Entries

Education Highlights

Master 2, Communication & Advertising

European Business School, Lyon, Groupe Inseec

September 2004 - June 2005 (1 year 9 months)

Master's Degree, Applied Foreign Languages

University of Birmingham, UK

September 2003 - June 2004 (1 year 9 months)

Degree in Applied Foreign Languages

Université de Franche-Comté

September 2002 - June 2003 (1 year 9 months)

Resume

Writer

Company Factory

September 2018 - Present (2 years 4 months)

Company Factory helps businesses by innovating new business models.

  • Wrote product and company pages for a Swiss pharmaceutical industry.
  • Produced blog articles for a Swiss automotive industry.

Writer & Content Manager

Independent

September 2018 - Present (2 years 4 months)

  • Provided editorial content writing in French for the Swiss and German markets, including product and corporate pages, blog articles, and teasers for social media for various industries such as pharmaceutical and automotive.
  • Managed CMS using Typo3 and WordPress, including texts, images, links, articles, as well as SEO.

Content Manager

MachIQ Software

April 2019 - November 2019 (1 year 7 months)

MachIQ is a comprehensive platform for industrial maintenance and after-sales services.

  • Created and managed content, including company home page, news on LinkedIn, brochures, training videos, emails, and showcase page on LinkedIn.
  • Developed content strategy aligned with short-term and long-term marketing targets.

Marketing Manager

BBC Cellpack Packaging

September 2012 - September 2017 (5 years)

BBC Cellpack Packaging, part of the BBC Group, is a leader in the flexible packaging sector that develops complete packaging solutions using gravure- and flexographic printing technologies, mono films and laminates, pouches, and a wide range of specialist products.

  • Managed the marketing communication budget of €100,000.
  • Developed and updated sales tools, including presentations, brochures, technical sheets, samples, as well as market studies, competitive intelligence, and benchmarking.
  • Managed professional exhibitions in Germany, Switzerland, and France.
  • Developed external communication such as advertising, editorial content, press releases, website updating (content management with Typo3), creation of the company profile on LinkedIn, and creation of customer newsletters.
  • Implemented a customer satisfaction survey.
  • Developed internal communication, including articles for the internal journal (group) and local newsletters.
  • Organized goodies and customer gifts.

Communication & Event Manager

MK Communication

September 2008 - November 2011 (3 years 2 months)

MK Communication is an agency of communication and events offering a wide range of professional services. 

  • Developed brochures, catalogs, POS, websites, advertising space purchase, and emails.
  • Collaborated with the graphic studio for briefing and follow-up.
  • Managed events such as medical conferences, seminars, and gala dinners.
  • Searched for congress centers and suppliers, hotels, and catering.
  • Worked on shooting with photographers.
  • Provided recruitment of hostesses quotation and customer invoicing.

Incentive Project Manager

Kouro Sivo

September 2005 - December 2007 (2 years 3 months)

  • Implemented incentives and motivation challenges for various key accounts.
  • Performed briefing and follow-up of the printing of informative leaflets.
  • Provided follow-up of websites update, dedicated to the challenges and seminars organization with the partner agency.
  • Conducted quotation and customer invoicing.

Education

Master 2, Communication & Advertising, Visual Communication Engineering

European Business School, Lyon, Groupe Inseec

September 2004 - June 2005 (1 year 9 months)

Master's Degree, Applied Foreign Languages, Advertising & Communication

University of Birmingham, UK

September 2003 - June 2004 (1 year 9 months)

Degree in Applied Foreign Languages, German & English

Université de Franche-Comté

September 2002 - June 2003 (1 year 9 months)