Gina Anderson
Facebook Ads Specialist

Gina Anderson

Facebook, Twitter, & LinkedIn Ads expert.
Work with Gina Work with a Facebook Ads Specialist

About

Gina Anderson is a results-driven digital strategist with extensive experience in B2B and B2C digital marketing within technology software, restaurant, hospitality, cosmetic/medical spa, and retail industries. Being adept at constructing, implementing, and executing marketing solutions with proven results that have exceeded expectations across multiple levels, she has worked on several events and digital marketing campaigns for various clients ranging from small mom-and-pop shops to large multinational corporations. Gina specializes in social media marketing including Facebook, Twitter, LinkedIn, and Instagram ads.

Employment

5 roles
Mar 2018 - Present 8 years 2 months
Chief Executive Officer
Independent

Imbue Digital is a marketing, events, and digital business that crafts tailored campaigns to solve major problems for businesses or help make it an impact.

  • Handled all aspects including business development, branding, marketing, accounting, and general management duties.
  • Worked closely with small-mid B2B and B2C companies to address needs.
  • Developed key strategies for messaging, growth, brand awareness, lead generation, communication, and community outreach/partnerships.
  • Increased profits by 10% through designing cost-effective integrated marketing campaigns including message development, creating marketing assets, digital and social outreach.
  • Grew client Instagram followers by 900% in the first 30 days.
  • Increased website traffic and lead generation by 2.5x in three months through website optimization.
May 2017 - Feb 2018 9 months
Project Manager
IDM Agency

IDM is a full-service creative marketing agency rooted in innovation founded in 2001 at Chicago.

  • Collaborated with key stakeholders on project scope, budget, and timeline for international B2B and B2C client projects.
  • Managed cross-functional team on digital strategy for event marketing campaigns, website development, influencer partnerships, social media campaigns, paid search, media buy, A/B testing and optimization and branding to increase awareness in the US market.
  • Exceeded client social media engagement KPI for an annual project in the first 90 days by 750% growth.
  • Developed over 10 B2B and B2C event campaigns.
  • Executed four YouTube influencer marketing campaigns; surpassing impressions KPI by 122%.
  • Initiated new strategy for annual B2B trade shows; securing media placements with top industry publications.
Nov 2014 - May 2017 2 years 6 months
Social Media Marketing Coordinator
Solay Wellness

Solay Wellness designs and imports handmade, fair trade, authentic and rare Himalayan salt lamps, and other Himalayan salt products.

  • Managed marketing communications strategy and implementation across the web, print, sales training, corporate positioning, product launches, and event marketing.
  • Increased Instagram, Blog, and Facebook engagement by 275% within the first 60 days of employment.
  • Expanded community and influencer outreach by 60% through Facebook Advertising.
Aug 2016 - Apr 2017 8 months
Marketing Coordinator
SmithBucklin

SmithBucklin is a non profit organization management company which serves trade associations, professional societies, technology communities, charitable organizations, and corporations.

  • Assisted new business sales by developing and spearheading new lead generation marketing initiative.
  • Compiled monthly social media analytics and led the reporting of metrics to determine ROI and budget with senior management.
  • Delivered ten new client leads/week for the sales team through implementing new lead generation marketing.
  • Led corporate re-branding on all social platforms, corporate website, sales collateral, and internal marketing materials.
Jun 2015 - Aug 2016 1 year 2 months
Marketing Associate
SmithBucklin
  • Established and built social media presence resulting in 1200% follower growth in less than one year.
  • Developed and produced monthly newsletter for current and prospective clients.
  • Served as the primary contact for all internal company communications.
  • Modernized annual company report by re-branding into forward-thinking trends and pivoting from print to digital.

Education

Jan 2013 - Jun 2015 2 years 5 months
Bachelor of Science in Business Marketing, Business Marketing
DePaul University

Portfolio

7 items