Imbue Digital is a marketing, events, and digital business that crafts tailored campaigns to solve major problems for businesses or help make it an impact.<ul><li>Handled all aspects including business development, branding, marketing, accounting, and general management duties.</li><li>Worked closely with small-mid B2B and B2C companies to address needs.</li><li>Developed key strategies for messaging, growth, brand awareness, lead generation, communication, and community outreach/partnerships.</li><li>Increased profits by 10% through designing cost-effective integrated marketing campaigns including message development, creating marketing assets, digital and social outreach.</li><li>Grew client Instagram followers by 900% in the first 30 days.</li><li>Increased website traffic and lead generation by 2.5x in three months through website optimization.</li></ul>

Chief Executive Officer

IDM is a full-service creative marketing agency rooted in innovation founded in 2001 at Chicago.<ul><li>Collaborated with key stakeholders on project scope, budget, and timeline for international B2B and B2C client projects.</li><li>Managed cross-functional team on digital strategy for event marketing campaigns, website development, influencer partnerships, social media campaigns, paid search, media buy, A/B testing and optimization and branding to increase awareness in the US market.</li><li>Exceeded client social media engagement KPI for an annual project in the first 90 days by 750% growth.</li><li>Developed over 10 B2B and B2C event campaigns.</li><li>Executed four YouTube influencer marketing campaigns; surpassing impressions KPI by 122%.</li><li>Initiated new strategy for annual B2B trade shows; securing media placements with top industry publications.</li></ul>

Project Manager

Solay Wellness designs and imports handmade, fair trade, authentic and rare Himalayan salt lamps, and other Himalayan salt products.<ul><li>Managed marketing communications strategy and implementation across the web, print, sales training, corporate positioning, product launches, and event marketing.</li><li>Increased Instagram, Blog, and Facebook engagement by 275% within the first 60 days of employment.</li><li>Expanded community and influencer outreach by 60% through Facebook Advertising.</li></ul>

Social Media Marketing Coordinator

SmithBucklin is a non profit organization management company which serves trade associations, professional societies, technology communities, charitable organizations, and corporations.<ul><li>Assisted new business sales by developing and spearheading new lead generation marketing initiative.</li><li>Compiled monthly social media analytics and led the reporting of metrics to determine ROI and budget with senior management.</li><li>Delivered ten new client leads/week for the sales team through implementing new lead generation marketing.</li><li>Led corporate re-branding on all social platforms, corporate website, sales collateral, and internal marketing materials.</li></ul>

Marketing Coordinator

<ul><li>Established and built social media presence resulting in 1200% follower growth in less than one year.</li><li>Developed and produced monthly newsletter for current and prospective clients.</li><li>Served as the primary contact for all internal company communications.</li><li>Modernized annual company report by re-branding into forward-thinking trends and pivoting from print to digital.</li></ul>

Marketing Associate

Established and built social media presence for an association management company in Chicago, resulting in 1200% follower growth in less than one year.

SmithBucklin

Gina Anderson

Managed marketing communications strategy and implementation across the web, print, sales training, corporate positioning, product launches, and event marketing for an e-commerce business. Increased Instagram, Blog, and Facebook engagement by 275% within the first 60 days of employment.

Solay Wellness

Worked on another project for the Taiwan Excellence Awards. Art directed microsites optimized for desktop, tablet, and mobile with modern, responsive designs and color scheme dedicated to hosting info for each annual event. Awarded the W3 Gold Award for Landing Page Design.

Microsites

Designed a digital campaign for a university, to promote a new product to key target market and build up a database for sales. Developed lead generation landing page to capture prospects' data and nurture them down the marketing funnel. Utilized Google Ads responsive search advertisements to reach target audience with thought leadership content piece.

University Digital Campaign

Created a campaign for Dr. Yates Lifestyle Med, a med spa in Chicago, to generate awareness of new services offered at the event. Promoted through Facebook, Instagram, and Google Search Ads.

Med Spa Event Campaign

Increased social media engagement for the Taiwan Excellence Awards, yearly awards given by the Taiwan Ministry of Economic Affairs (MOEA). Created an interactive robot building contest for Twitter and Instagram.

Social Contest

Worked on a project for the Taiwan Excellence Awards, yearly awards given by the Taiwan Ministry of Economic Affairs (MOEA). Researched and compiled a list of viable YouTube influencers/vloggers with an organic audience reach that would support the KPI of 600,000 views.

YouTube Influencer Partnerships

English (American)

Gina Anderson is a results-driven digital strategist with extensive experience in B2B and B2C digital marketing within technology software, restaurant, hospitality, cosmetic/medical spa, and retail industries. Being adept at constructing, implementing, and executing marketing solutions with proven results that have exceeded expectations across multiple levels, she has worked on several events and digital marketing campaigns for various clients ranging from small mom-and-pop shops to large multinational corporations. Gina specializes in social media marketing including Facebook, Twitter, LinkedIn, and Instagram ads.

Gina Anderson

Employment Highlights

Education Highlights

Portfolio

SmithBucklin

Solay Wellness

Microsites

University Digital Campaign

Med Spa Event Campaign

Social Contest

SmithBucklin

Solay Wellness

Microsites

University Digital Campaign

Med Spa Event Campaign

Social Contest