Telegraph Media Group is a multimedia news publisher behind The Daily Telegraph and The Sunday Telegraph newspapers.<ul><li>Created several interactive components for articles for clients like Dubai and Vodafone.</li><li>Styled some existing webpages to conform to the different branding and designs using Vue.js and Sass.</li><li>Helped with the maintenance of React.js apps.</li></ul>

Digital Out-of-Home (DOOH) Frontend Web Developer

VIOOH is a platform for automated out-of-home and programmatic digital out-of-home, backed by JCDecaux SA, an outdoor advertising company.<ul><li>Spearheaded the conceptualization as well as the building and maintenance of various projects.</li><li>Created all dynamic campaigns for their SmartContent platform.</li><li>Helped maintain and fix bugs on the front-end for the React platform.</li><li>Built different dynamic campaigns using VanillaJS and Vue.js, targeting weather conditions, location, time of day, airport and train stations data.</li><li>Clients: Chanel, Bacardi, Evian, Unilever, Mars, Ribena, Oxford Street, and Sky.</li></ul>

ICP is a global agency specialized in creative production and digital asset management for leading brands.<ul><li>Created many HTML online banners and templates for Diageo sub-brands for use on DoubleClick and standalone, in several formats and languages.</li><li>Helped with the creation of animated online banners for Calvin Klein and Johnny Walker, creating templates and adapting them for multiple formats and dimensions.</li></ul>

Banner Developer

Telegraph Media Group is a multimedia news publisher behind The Daily Telegraph and The Sunday Telegraph newspapers.<ul><li>Created a web app to be part of an article for Werlabs and coded in HTML5 and JS.</li><li>Featured an interactive body map with hotspots to identify possible health warnings.</li><li>Helped with several maintenance tasks across their existing platforms.</li></ul>

Web Developer

The Marketing Store is a London-based consumer engagement agency specializing in brand strategy, integrated marketing, CRM, data and analytics, retail marketing and social media marketing.<ul><li>Created an eReader app that was to be installed on over 4,000 tablets across 2,000 McDonald's restaurants in the UK, where kids could sit down in designated restaurants, browse through the gallery of the latest books in the app, and choose the one they want to read.</li><li>Was responsible for writing efficient code and worked closely with other web designers and programmers to produce the app.</li></ul>

Grand Visual is a production company providing creative services for digital OOH.<ul><li>Built the DOOH campaign to launch YouTubeTV in the US.</li><li>Created over a dozen different banners to be displayed in major cities across America.</li><li>Planned content that changed dynamically based on area traffic, weather, and location.</li><li>Developed a campaign for National Geographic to be displayed in Times Square.</li></ul>

Frontend Developer

WRCS is an integrated marketing and advertising agency specializing in integrated marketing, digital marketing, mobile marketing, advertising, social media marketing and community management based in London.<ul><li>Worked closely with project managers, creatives, designers, social media, and account managers&nbsp;to efficiently deliver projects on time and form, from concept to production.</li><li>Developed Flash and HTML banners, full-on online games, and from experiential installations to eye-tracking DOOH billboards.</li><li>Clients: Sky, Santander, Warburtons, Churchill, and the RAF.</li></ul>

Senior Frontend Developer & Creative Technologist

Created a highly configurable template for Made.com, giving the client the ability to modify not only the sales information and image but background colors, font size, positioning, et al, all whilst making sure that they could not mess the design up. 

The campaign was created using Vue.js, and grabbing the dynamic JSON data given by SmartContent's back-end API.

The content manager could also add a 'sale end date', so we could display a countdown watch, that would move in real-time, and display a different message if the sale was over.

Dynamic Countdown Ad

Gon Fernandez

Developed a video game to host a competition for Subway. It would run for 3 weeks on their Facebook page.

Subway Flash Game

Built something similar to Angry Birds for them with a twist, instead of destroying things, the objective was to feed hungry customers before the time ran out.

Flash Game

Worked closely with the creatives from conception, came up with ideas like incorporating items to pick up, and designed every single level.

Used Box2D as the physics engine and the whole game in Flash and AS3 as well as an editor to create and modify levels with ease.

Crafted an interactive video game banner for the launch of the TV ad WCRS for Warburtons.

Warburtons Video Game Banner

Created an interactive banner in HTML5 that would present the user with the TV ad itself.

Video Game Banner

Created a few hidden objects as part of the video game.

Developed a fun game for Radox in which the player had to tap on fruits falling off a waterfall following the rhythm of a bespoke samba track.

Radox Flash Game

Worked closely with the sound editor to achieve separating layers on the music track that would be turned on an off depending on the player's success.

The client used it furthermore in their social communication channels.

Developed a website for Royal Air Force as a hub to upload content like videos and images to promote the lesser-known responsibilities their job entails.

Royal Air Force Web Development

Used HTML5, JavaScript and discrete loading for all the content panels.

Web Development

Created an online game that is something fun to commemorate the 2014 World Cup.

Churchill Online Game

Created a penalty shootout game with Churchie the Dog kicking his way through dogs from every other nation.

Online Game

Created the game in HTML5 and JavaScript, using Bezier curves to achieve a nice effect on the ball shooting.

Developed dynamic DOOH campaigns for the launch of YouTube's streaming service in America, YouTubeTV. Campaigns ran across several major cities in the US.

YouTubeTV Dynamic DOOH Campaign

Created over a dozen different banners to fit all the outdoor placements which varied in dimensions and had different media owners with different requirements: JCDecaux, Intersection, ClearChannel, Outfront, and Big Outdoor to name a few.

Dynamic DOOH Campaign

Created an easily configurable template in HTML5, CSS3 and JavaScript.

Developed the image and text in the banners would be determined by area traffic, weather, placement or a combination of all - the code had to communicate with the back-end to determine which data to use.

Constructed an interactive video experience for RAF utilizing both flat and 360-degree video on desktop and tablet environments.

Royal Air Force Recruitment Interactive Video

Came up with the concept and created three minigames embedded through the experience.

Interactive Video

Gave it the finishing touches and making sure it worked up to standards.

Conceptualized, designed, and developed the 123 Mini calculator and accompanying HTML5 game to promote Santander's 123 Mini account to both parents and children.

123 Mini Game Development

Helped to construct the initial concept, came up with the idea for the game, and developed the game itself using HTML5 and JavaScript.

Game Development

The player controls a plane that travels sideways collecting coins and other objects within a time limit.

Every game was different, using a series of algorithms to create the coins distribution in random yet harmonic ways, including messages written with them.

Created a dynamic outdoor campaign targeting uninsured drivers.

Churchill Dynamic Outdoor Campaign

It alerted people to the number of uninsured drivers that have driven past the screen that day.

Dynamic Outdoor Campaign

Using data from the Motor Insurance Database and innovative camera-recognition technology from Ocean Outdoor, the counter on the screens went up in real-time, dynamically registering passing vehicles and displaying how many cars that have passed the precise location were likely to be uninsured.

Created Flash files that updated dynamically the number of uninsured drivers shown that were displayed across the different locations.

Developed a game that lived on the NowTV site to mark the launch of a new TV show, Billions.

Minigame Development

Created the game in JavaScript using canvas.

Came up with the idea of easing the graphic up and down to give the whole experience a more dynamic feel.

Produced an outdoor campaign for Women’s Aid to help fight domestic violence.

Women’s Aid Interactive Ad Campaign

Using facial recognition technology, passers-by who look at the advert are logged. The more people that look, the more the women on screen ‘heal’ and their bruises disappear.

Interactive Ad Campaign

Built the advertisement from scratch in Flash and AS3, and ensured smooth integration with their facial recognition technology across several of their billboards all over the UK.

Crafted an interactive video experience in which the user had to answer questions in order to get a result video at the end based on their answers.

Interactive Microsite

Crafted the launch of the first season of Westworld in the UK prompted the development of a question-and-answer game.

Crafted the microsite in HTML5 and JavaScript. Used video preloading to ensure a smooth experience throughout and played video inline even on iOS devices.

Created a video test for people who wanted to apply as linguists in Royal Air Force.

Royal Air Force Dynamic Test

Mixed compelling video with hard-to-hear audio for applicants to decipher.

Dynamic Test

The entire test was built in HTML5 and JavaScript.

The video preloading was crucial for this project as long as the ability to play online on iOS devices.

Ensured the product delivered conformed to governmental standards.

Created two DOOH ads to feature the photographs taken on rotation in Times Square.

Times Square Billboard Ad Display

As part of a big campaign that was run in New York and other major US cities on Endangered Species Day to raise awareness on species at risk in the wild, people were invited to pose next to Joel Sartore's striking photographs scattered around Times Square and have those photos displayed in a digital billboard above them.

Billboard Ad Display

Placements were created in HMTL5, CSS3 and JavaScript.

Produced a dynamic content video campaign for Evian to celebrate Wimbledon tennis championships 2018. Displayed on Motion@Waterloo.

Evian Dynamic Ad Campaign

Created to be uploaded via SmartContent, using that platform to modify a message on the fly. Built using Vue.js and made fully organic to the data the campaign managers entered so the text would fit, adapt and be displayed proportionately on the screen.

Dynamic Ad Campaign

The video was also shown alongside the dynamic text.

Created an e-Reader app to be installed on over 4,000 tablets across 2,000 restaurants in the UK.

People could sit down on the designated restaurants, open the app, browse through the gallery of the latest books, and choose the one they want to read.

e-Reader App

Happy Readers is McDonald's successful initiative to give kids the option to get a book instead of a toy when buying a Happy Meal and help make reading fun again.

Created the app using Animate CC and AS3, publishing it in Air for Android.

The app loads a .json file that allows for further book swapping as new ones arrive, automatically has expiry dates for books, and page-turning animation.

Chanel Ad Campaign Development

Created the campaign using Vanilla JS, filtered the real departures and arrivals from the back-end API to the selected cities. The campaign was scheduled using SmartContent, which was set up to show either departures or arrivals depending on which section of the airport the different screens were facing.

Ad Campaign Development

Marketing Interactive article on the campaign.

Vodafone Web Development

Created a series of microsites with several different interactive sections.

Developed the microsites in Vue.js and in charge of the interactive maps.

The sites are fully responsive and work across all platforms.

Oxford Street Dynamic Templates

English (British)

Gon Fernandez is an interactive front-end and web developer with over 20 years of programming experience and over 12 years of experience in the advertising industry. He is proficient in CSS, XML, and is skilled at using ActionScript 3 and Adobe Photoshop. Among the awards he has won include the Creative Award as well as the Marketing for Society Award. Gon is experienced at moving projects forward from conceptualization to full implementation.

Gon Fernandez

Employment Highlights

Education Highlights

Portfolio

Dynamic Countdown Ad

Subway Flash Game

Warburtons Video Game Banner

Radox Flash Game

Royal Air Force Web Development

Churchill Online Game

Dynamic Countdown Ad

Subway Flash Game

Warburtons Video Game Banner

Radox Flash Game

Royal Air Force Web Development

Churchill Online Game