Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Content Writer
Helen Anne Travis
Past clients include CNN, TripAdvisor, Time Out New York & Tampa Bay Times.
Helen Anne Travis is a copywriter and content marketing writer with over 15 years' experience working for global agencies, brands, and publications. She has written for the world’s top healthcare, technology, and travel brands such as AdventHealth, Lucky Vitamin, RealSelf, CNN, Sony, Royal Caribbean, TripAdvisor, Nokia, Viacom, Canon, Panasonic, Sony, and PetMD. Her areas of expertise include branded content, executive and employee profiles, print and web copy, thought leadership articles, SEO content, blogs, and social media campaigns. At Tampa Bay Times, she covered stories from breaking news and local government to fashion and music, which were picked up by Orlando Sentinel, Chicago Tribune, Scripps Howard News, and Bust.
Helen Anne Travis
Past clients include CNN, TripAdvisor, Time Out New York & Tampa Bay Times.
Content Writer
Helen Anne is Available for Projects
Work with Helen AnneEmployment Highlights
Copywriter & Content Marketing Writer
Independent
December 2012 - Present (11 years 5 months)
Branded Content Writer
TripAdvisor
June 2013 - Present (10 years 11 months)
Magazine Editor
Florida Trend Magazine
January 2016 - September 2018 (2 years 9 months)
Associate Creative Director
22squared
August 2017 - September 2018 (1 year 2 months)
Portfolio
YahooLifestyle
How Not to Be a Jerk While Swimming With Manatees in Florida
The Globe and Mail
Malta (Beyond the Games of Thrones Tour)
CNN
Top Ways to Experience Florida’s Everglades
the Guardian
Can This Chef Save Floridian Food From Oblivion?
Worth
Destination 2016: Orlando
seriouseats
How Tampa Claimed the Cuban Sandwich
YahooLifestyle
How Not to Be a Jerk While Swimming With Manatees in Florida
The Globe and Mail
Malta (Beyond the Games of Thrones Tour)
CNN
Top Ways to Experience Florida’s Everglades
the Guardian
Can This Chef Save Floridian Food From Oblivion?
Worth
Destination 2016: Orlando
seriouseats
How Tampa Claimed the Cuban Sandwich
Resume
Copywriter & Content Marketing Writer
Independent
December 2012 - Present (11 years 5 months)
- Provided a wide range of services, including copywriting for print and the web, creative leadership and consulting, custom publishing, B2B and B2C sales and marketing communications, advertorials, content marketing, branded content, executive and employee profiles, blogs, social media and email planning, development and execution, inbound marketing strategy and execution, thought leadership content, SEO content, internal communications, branding, and coaching.
- Clients: AdventHealth, Lucky Vitamin, RealSelf, CNN, Sony, Royal Caribbean, TripAdvisor, Nokia, Viacom, Canon, Panasonic, Sony, PetMD, Worth, The Guardian, Globe and Mail, Florida Trend, Tampa Bay Times, and Time Out New York.
Branded Content Writer
TripAdvisor
June 2013 - Present (10 years 11 months)
- Developed branded content for partners, including Visit California, Ireland’s Ancient East, Visit Orlando, and more.
- Engaged blog readers with informative roundups of travel trends, destination tips, and city profiles.
Magazine Editor
Florida Trend Magazine
January 2016 - September 2018 (2 years 9 months)
- Led the editorial planning and execution of Florida Trend’s “Next,” an annual college-prep magazine that’s distributed to high schools throughout the state.
- Developed, wrote, and edited over 35 pages of career-planning, lifestyle and higher education content to help more than 225,000 students across Florida prepare for life after high school.
- Worked directly with high schools, colleges, and universities to find students and programs to feature.
- Collaborated with the in-house team of publishers, graphic designers, and marketing staff to coordinate production schedule, photoshoots, promotions, and more.
Associate Creative Director
22squared
August 2017 - September 2018 (1 year 2 months)
- Helped launch a new unified, consistent website experience for a $4.1 billion health care organization.
- Ensured the content and messaging of more than 300 digital properties across multiple states was consistent with brand’s new branding guidelines, as well as best practices for SEO and UX.
- Created a consumer-centric, integrated website experience by helping migrate the copy from hundreds of sites into a single, consistent brand voice.
- Ensured all hospital/facility and condition information was written from a consumer’s point of view that made readers feel understood and empowered no matter where they are in their health care journey.
- Developed, managed, and enforced new brand and messaging style guides.
- Edited the work of fellow freelancers, outside agencies, and internal staff.