<ul><li>Provided a wide range of services, including copywriting for print and the web, creative leadership and consulting, custom publishing, B2B and B2C sales and marketing communications, advertorials, content marketing, branded content, executive and employee profiles, blogs, social media and email planning, development and execution, inbound marketing strategy and execution, thought leadership content, SEO content, internal communications, branding, and coaching.</li><li>Clients: AdventHealth, Lucky Vitamin, RealSelf, CNN, Sony, Royal Caribbean, TripAdvisor, Nokia, Viacom, Canon, Panasonic, Sony, PetMD, Worth, The Guardian, Globe and Mail, Florida Trend, Tampa Bay Times, and Time Out New York.</li></ul>

Copywriter & Content Marketing Writer

<ul><li>Developed branded content for partners, including Visit California, Ireland’s Ancient East, Visit Orlando, and more.</li><li>Engaged blog readers with informative roundups of travel trends, destination tips, and city profiles.</li></ul>

Branded Content Writer

<ul><li>Led the editorial planning and execution of Florida Trend’s “Next,” an annual college-prep magazine that’s distributed to high schools throughout the state.</li><li>Developed, wrote, and edited over 35 pages of career-planning, lifestyle and higher education content to help more than 225,000 students across Florida prepare for life after high school.</li><li>Worked directly with high schools, colleges, and universities to find students and programs to feature.</li><li>Collaborated with the in-house team of publishers, graphic designers, and marketing staff to coordinate production schedule, photoshoots, promotions, and more.</li></ul>

Magazine Editor

<ul><li>Helped launch a new unified, consistent website experience for a $4.1 billion health care organization.</li><li>Ensured the content and messaging of more than 300 digital properties across multiple states was consistent with brand’s new branding guidelines, as well as best practices for SEO and UX.</li><li>Created a consumer-centric, integrated website experience by helping migrate the copy from hundreds of sites into a single, consistent brand voice.</li><li>Ensured all hospital/facility and condition information was written from a consumer’s point of view that made readers feel understood and empowered no matter where they are in their health care journey.</li><li>Developed, managed, and enforced new brand and messaging style guides.</li><li>Edited the work of fellow freelancers, outside agencies, and internal staff.</li></ul>

Associate Creative Director

Produced content for Yahoo Travel on six tips to avoid acting like a jerk when swimming with manatees.

How Not to Be a Jerk While Swimming With Manatees in Florida

Helen Anne Travis

Published an article featuring a former capital of a tiny island country nicknamed as the Silent City.

Malta (Beyond the Games of Thrones Tour)

Wrote an article for CNN on how to explore Florida's famed "river of grass".

Top Ways to Experience Florida’s Everglades

Produced a feature article on Greg Baker, a Tampa chef who offers an authentic taste of old Florida.

Can This Chef Save Floridian Food From Oblivion?

Created an article featuring Orlando, Florida as a new place for entrepreneurs.

Destination 2016: Orlando

Wrote about the fact, fiction, and legend behind the iconic Cuban sandwich.

How Tampa Claimed the Cuban Sandwich

Led the email, social media and blogging outreach on a custom content campaign for Visit Seattle. Also managed the editorial direction on a series of branded Seattle local guides, distributed the content on owned media and social channels while encouraging audience engagement through an innovative social strategy.

Client: Visit Seattle

Partnered with Penguin Publishing’s DK Eyewitness Travel Guidebooks on an innovative content/social/influence marketing program. Led the content marketing, email, social media and blogging outreach, and served as the lead editor on the brand’s Discover More campaign.

Client: DK Eyewitness, Penguin Publishing

Developed and wrote branded content for TripAdvisor.com and its partner sites. This article features the best places to explore in Ireland’s Ancient East.

5 Magnificent Gardens of Irelands Ancient East

English (British)

Helen Anne Travis is a copywriter and content marketing writer with over 15 years' experience working for global agencies, brands, and publications. She has written for the world’s top healthcare, technology, and travel brands such as AdventHealth, Lucky Vitamin, RealSelf, CNN, Sony, Royal Caribbean, TripAdvisor, Nokia, Viacom, Canon, Panasonic, Sony, and PetMD. Her areas of expertise include branded content, executive and employee profiles, print and web copy, thought leadership articles, SEO content, blogs, and social media campaigns. At Tampa Bay Times, she covered stories from breaking news and local government to fashion and music, which were picked up by Orlando Sentinel, Chicago Tribune, Scripps Howard News, and Bust.

Helen Anne Travis

Employment Highlights

Portfolio

How Not to Be a Jerk While Swimming With Manatees in Florida

Malta (Beyond the Games of Thrones Tour)

Top Ways to Experience Florida’s Everglades

Can This Chef Save Floridian Food From Oblivion?

Destination 2016: Orlando

How Tampa Claimed the Cuban Sandwich

How Not to Be a Jerk While Swimming With Manatees in Florida

Malta (Beyond the Games of Thrones Tour)

Top Ways to Experience Florida’s Everglades

Can This Chef Save Floridian Food From Oblivion?

Destination 2016: Orlando

How Tampa Claimed the Cuban Sandwich