Jaclynn Seah
Content Management Writer

Jaclynn Seah

Experienced B2B Content Manager.
Work with Jaclynn Work with a Content Management Writer

About

Jaclynn is a skilled content manager specialising in branding, marketing, and communications. She has an impressive track record of driving success for technology companies such as Biqmind, LanternEdge, and CAPE. Jaclynn has demonstrated her expertise by revamping, building, and overseeing the management of digital platforms, including biqmind.com, lanternedge.com, and cape.sh. As a webmaster, content producer, and digital marketer, she has effectively cultivated brand recognition and engagement among B2B clients. Jaclynn's focus on Google and SEO strategies has greatly improved online visibility. Additionally, she is a talented writer with extensive experience in communications and content creation. Her work has been featured in renowned online and print publications like The Straits Times Life, Culture Trip, Turkish Airlines Skylife, Expedia, and Skyscanner. With a specialization in the corporate, technology, travel, arts, and sports industries, Jaclynn produces a wide range of content, including blog posts, social media posts, short videos, and web content specifically tailored for B2B clients.

Employment

5 roles
Jul 2019 - Present 6 years 10 months
Content & Marketing Manager
Biqmind

• Produced B2B content and handled marketing communications for a tech startup.

• Drove branding, marketing, and communications initiatives for technology company Biqmind and its sister brands, LanternEdge and CAPE.

• Built and maintained brand websites and social platforms to generate sales leads and build awareness via SEO and digital marketing efforts.

• Assumed the role of webmaster, content producer, and digital marketer, effectively juggling diverse responsibilities to elevate brand recognition among B2B clientele.

• Demonstrated meticulous attention to detail and a commitment to excellence in executing tasks, no matter how small, to support the company's branding and marketing objectives.

• Took charge of all things Google and SEO, implementing strategies to enhance online visibility and support the company's overall online efforts.

• Played a vital role in driving the recognition and success of fresh brand names within the B2B market, contributing to increased brand awareness and customer engagement.

• Actively collaborated with cross-functional teams to align branding, marketing, and communications strategies with overall business objectives.

• Stayed up-to-date with industry trends and best practices in branding, marketing, and digital communications to ensure the company remained at the forefront of innovation and competitiveness.

Jun 2017 - Aug 2023 6 years 2 months
Writer, Content Producer and Communications Manager
Independent

Communications Manager

• Supported marketing efforts for a non-profit theatre company, Centre 42 as a marketing manager.

• Worked on #BuySingLit 2018 and 2019 – Social Media (2018) and Public Relations (2019); publicizing campaign promotion of Singaporean literature for the Singapore Book Council.

• Project managed presentation and dinner event at the Istana for National Arts Council, Cultural Medallion and Young Artist Award 2018.

• Worked with Firstwave Events Agency as a project manager for various projects including clients like CPF, SIT, and ECDA.


Writer and Content Producer

• Worked as a travel writer and content producer with a background including corporate writing, the arts and sports.

• Regularly produced useful original travel content spanning blog posts, social posts and short videos for The Occasional Traveller travel blog

• Frequently featured in various top Singapore travel blog lists.

• Partnered with DMOs and companies producing original digital content for Scoot, Tourism Authority of Thailand, Taiwan Tourism, and Skyscanner.

• Featured in print and online publications including The Straits Times Life, Culture Trip, Turkish Airlines Skylife, The A-List, Expedia and Today.

• Tapped as a travel expert in local and international media with coverage spanning Mediacorp, ChannelNewsAsia, BBC Asia, Tripzilla and Mumbrella Asia.

Jul 2011 - Jan 2016 4 years 6 months
Senior Manager for Corporate Communications & Marketing
National Arts Council

The National Arts Council (NAC) is a statutory board that oversees the development of arts in Singapore.

  • Created integrated communications campaigns to promote various NAC initiatives to Singaporeans.
  • Oversaw press releases and launches, media relations, media planning, and marketing initiatives including partnerships through the line channels with a focus on digital platforms.
  • Managed social media platforms and online communities during Noise Singapore and Singapore Arts Festival.
May 2015 - Jun 2015 1 month
Digital Lead
SEA Games 2015

Southeast Asian Games (SEAG) is a biennial multi-sport event involving participants from the current 11 countries of Southeast Asia. 

  • Produced original content including photo, editorial and video for five sports through 19 days of games published on SEAG website and external platforms.
  • Led and organized a team of 20 volunteers.
  • Worked closely with various stakeholders to ensure the smooth running of operations.
Jul 2007 - Jul 2011 4 years
Assistant Account Manager
Liquid Advertising

Liquid Advertising is a marketing and advertising agency in Singapore specializing in cutting edge online and integrated campaigns.

  • Oversaw client servicing and business development for major accounts including McDonald's, AIA and SPE Networks Asia.
  • Developed printing and production matters, copywriting and copyediting and creative brainstorming.

Education

Jul 2003 - Apr 2007 3 years 9 months
Bachelor's Degree in Communications, Advertising and Marketing
Nanyang Technological University

Portfolio

32 items