Producing content and handling marcomms for a tech start-up

Travel writer and content producer with a background including corporate writing, the arts and sports

• Regularly producing useful original travel content spanning blog posts, social posts and short videos for The Occasional Traveller travel blog
• Active since 2010 and frequently featured in various top Singapore travel blogs lists
• Partnered with DMOs and companies producing original digital content for Scoot, Tourism Authority of Thailand, Taiwan Tourism, Skyscanner amongst many others
• Prolific travel writer whose works have been featured in print and online publications including The Straits Times Life, Culture Trip, Turkish Airlines Skylife, The A List, Expedia and Today
• Tapped as a travel expert in local and international media with coverage spanning Mediacorp, ChannelNewsAsia, BBC Asia, Tripzilla and Mumbrella Asia

Freelance project, events and communications manager for various projects:

• Centre 42 Marketing Manager – contract position supporting marketing efforts for non-profit theatre company
• #BuySingLit 2018 and 2019 – Social Media (2018) and Public Relations (2019) contractor publicising campaign promotion Singaporean literature for the Singapore Book Council
• Cultural Medallion and Young Artist Award 2018 – project manager for presentation and dinner event at the Istana for National Arts Council
• Firstwave Events Agency – contract position as project manager for various projects including clients like CPF, SIT and ECDA

The National Arts Council (NAC) is a statutory board that oversees the development of arts in Singapore.

• Created integrated communications campaigns to promote various NAC initiatives to Singaporeans.
• Oversaw press releases and launches, media relations, media planning, and marketing initiatives including partnerships through the line channels with a focus on digital platforms.
• Managed social media platforms and online communities during Noise Singapore and Singapore Arts Festival.

Southeast Asian Games (SEAG) is a biennial multi-sport event involving participants from the current 11 countries of Southeast Asia. 

• Produced original content including photo, editorial and video for five sports through 19 days of games published on SEAG website and external platforms.
• Led and organized a team of 20 volunteers.
• Worked closely with various stakeholders to ensure the smooth running of operations.

Liquid Advertising is a marketing and advertising agency in Singapore specializing in cutting edge online and integrated campaigns.

• Oversaw client servicing and business development for major accounts including McDonald's, AIA and SPE Networks Asia.
• Developed printing and production matters, copywriting and copyediting and creative brainstorming.

• Major in Marketing and Public Relations
• Was a varsity netball team member
• An active member of hall committees for publicity and sport activities