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Janina Key

Janina Key

Digital Marketer

Former content manager at Opera Australia.

Janina Key has over five years of experience in various fields of digital marketing, specializing in PPC, SEO, and content marketing. She has worked across a range of industries, from fashion and performing arts to insurance. As a former content manager at Opera Australia, she developed and executed the social media content strategy, produced videos and photoshoots, built and maintained web pages using CMS eRube and Tessitura, and implemented SEO measures using Monsido. Her experience also includes planning and executing Google Ads (search, display, shopping, and video) and Facebook and Instagram campaigns.

Digital Marketing
Performance Marketing
PPC
SEO
Content Marketing
Social Media Marketing
Social Media Content Creation
Social Media Strategy
Content Strategy
Paid Search
Paid Social
Social Media Advertising
Google Ads
Google Adwords Search
Google Adwords Display
Google Shopping
Facebook Ads
Instagram Ads
CMS
eRube
Tessitura
Magento
WordPress
Keyword Research
Video Production
Janina Key

Janina Key

Former content manager at Opera Australia.

Digital Marketer

Janina is Available for Projects

Work with Janina

Employment Highlights

Digital Marketing Consultant

Independent

December 2017 - Present (3 years 10 months)

Content Manager

Opera Australia

July 2018 - January 2020 (1 year 6 months)

Performance Media Manager

Reef Digital Agency

October 2016 - May 2018 (1 year 7 months)

Performance Media Specialist

Reef Digital Agency

May 2016 - October 2016 (5 months)

1 More Entries

Education Highlights

Master of Science, Consumer Affairs

Technical University Munich

October 2012 - August 2015 (2 years 10 months)

Bachelor of Arts, Political Science

Ludwig-Maximilians-University Munich

September 2009 - July 2012 (2 years 10 months)

Portfolio

AdWords for Small Businesses – How to Set Up Your Campaigns for Success

Baby Opera

Turandot | Andeka Gorrotxategi Sings 'Nessun Dorma' on Top of the Sydney Opera House

AdWords for Small Businesses – How to Set Up Your Campaigns for Success

Baby Opera

Turandot | Andeka Gorrotxategi Sings 'Nessun Dorma' on Top of the Sydney Opera House

Resume

Digital Marketing Consultant

Independent

December 2017 - Present (3 years 10 months)

  • Planned, executed, and optimized Google Ads (search, display, shopping, and video), Facebook and Instagram campaigns.
  • Managed budget and digital strategy planning across various online channels.

Content Manager

Opera Australia

July 2018 - January 2020 (1 year 6 months)

  • Developed, executed, and evaluated the social media content strategy.
  • Planned and produced videos and photoshoots to create social media content.
  • Updated website pages and built new pages using the CMS eRube and Tessitura.
  • Implemented SEO measures using Monsido.

Performance Media Manager

Reef Digital Agency

October 2016 - May 2018 (1 year 7 months)

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

  • Acted as the account manager for tier one clients with six-figure monthly spend.
  • Managed budget and strategy planning across various digital channels to meet the client's marketing objective.
  • Planned and set up new campaigns across AdWords, Bing, and paid social, including the use of automation tools like Doubleclick and Adroll.
  • Communicated with clients on a daily basis.
  • Trained the junior team members.

Performance Media Specialist

Reef Digital Agency

May 2016 - October 2016 (5 months)

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

  • Assisted the account manager in the management of AdWords, Bing, and paid social accounts.
  • Provided weekly account optimizations to improve performance.
  • Set up new search, display, video, and shopping campaigns.
  • Conducted keyword research for new accounts and account expansion.
  • Calculated and executed bid changes to improve keyword performance.
  • Acted as account manager for tier three clients.

Performance Marketing Intern

HotelsCombined

September 2015 - January 2016 (4 months)

HotelsCombined is a hotel price comparison site, where users can compare the best prices from all the top travel sites with one simple search. 

  • Managed five AdWords accounts in two Asian markets.
  • Performed keyword research, ad copy and extension writing, bid changes.
  • Conducted performance reporting and strategy planning to reach the teams marketing goals.

Education

Master of Science, Consumer Affairs

Technical University Munich

October 2012 - August 2015 (2 years 10 months)

The Consumer Affairs program combines economics and social sciences and puts the consumer in the centre of research. The core areas in this program were Market Research, Marketing, Economics and Consumer Behavior. In Janina's master's thesis, she dealt with the so-called "Life Transitions Approach", a modern, data driven approach of consumer segmentation, and conducted qualitative expert interviews to research about the usage of this approach in praxis.

Bachelor of Arts, Political Science

Ludwig-Maximilians-University Munich

September 2009 - July 2012 (2 years 10 months)

The main topics in this study program were Empirical Social Research (qualitative and quantitative data analysis), International Relations and Gender/Inequality Studies. Her bachelor's thesis explained the energy turnaround in Germany after the happenings in Fukushima from a political scientific perspective.