Janina Key

• Planned, executed, and optimized Google Ads (search, display, shopping, and video), Facebook and Instagram campaigns.
• Managed budget and digital strategy planning across various online channels.

• Developed, executed, and evaluated the social media content strategy.
• Planned and produced videos and photoshoots to create social media content.
• Updated website pages and built new pages using the CMS eRube and Tessitura.
• Implemented SEO measures using Monsido.

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

• Acted as the account manager for tier one clients with six-figure monthly spend.
• Managed budget and strategy planning across various digital channels to meet the client's marketing objective.
• Planned and set up new campaigns across AdWords, Bing, and paid social, including the use of automation tools like Doubleclick and Adroll.
• Communicated with clients on a daily basis.
• Trained the junior team members.

Reef Digital Agency specializes in traffic acquisition, web analytics, and conversion rate optimisation.

• Assisted the account manager in the management of AdWords, Bing, and paid social accounts.
• Provided weekly account optimizations to improve performance.
• Set up new search, display, video, and shopping campaigns.
• Conducted keyword research for new accounts and account expansion.
• Calculated and executed bid changes to improve keyword performance.
• Acted as account manager for tier three clients.

HotelsCombined is a hotel price comparison site, where users can compare the best prices from all the top travel sites with one simple search. 

• Managed five AdWords accounts in two Asian markets.
• Performed keyword research, ad copy and extension writing, bid changes.
• Conducted performance reporting and strategy planning to reach the teams marketing goals.

The Consumer Affairs program combines economics and social sciences and puts the consumer in the centre of research. The core areas in this program were Market Research, Marketing, Economics and Consumer Behavior. In Janina's master's thesis, she dealt with the so-called "Life Transitions Approach", a modern, data driven approach of consumer segmentation, and conducted qualitative expert interviews to research about the usage of this approach in praxis.

The main topics in this study program were Empirical Social Research (qualitative and quantitative data analysis), International Relations and Gender/Inequality Studies. Her bachelor's thesis explained the energy turnaround in Germany after the happenings in Fukushima from a political scientific perspective.