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Marketing Communications Specialist
Jeanie Lee
Former VP of marketing communications at SMUAA.
Jeanie Lee is a CNA news editor and marketing communications professional, with over 17 years’ experience in content creation, strategic communications, integrated and digital marketing communications, and media relations across global and Asian markets. She was a vice president of marketing communications at the Singapore Management University Alumni Association (SMUAA), where she directed marketing communications efforts to drive alumni engagement, build alumni networks, and boost branding and profiling of alumni at large. At SP Group, she served as a corporate affairs deputy director responsible for overseeing in-house corporate communications, public engagement, and corporate social responsibility. Jeanie also worked at ST Engineering as an assistant vice president of corporate communications for over two years.
Jeanie Lee
Former VP of marketing communications at SMUAA.
Marketing Communications Specialist
Jeanie is Available for Projects
Work with JeanieEmployment Highlights
News Editor, Tech & Cybersecurity
CNA
December 2019 - Present (5 years 1 month)
Deputy Director, Corporate Affairs
SP Group (Singapore Power)
December 2018 - December 2019 (1 year 1 month)
Assistant Vice President, Corporate Communications
ST Engineering
April 2017 - December 2018 (1 year 9 months)
Senior Manager, Corporate Relations
Ministry of Communications & Information
February 2015 - July 2017 (2 years 6 months)
Education Highlights
Master’s Degree, Communications Management
Singapore Management University
January 2012 - December 2013 (2 years)
Executive Master in Communication Certificate, Communication Law, Brand & Stakeholder Management
USI Universita della Svizzera Italiana
January 2012 - December 2012 (1 year)
Executive Master in Communication Certificate, Advanced Strategic Management
University of California, Los Angeles
January 2012 - December 2012 (1 year)
Master of Education, Music
Nanyang Technological University
January 2006 - June 2010 (4 years 6 months)
Portfolio
CNA
Commuters to Enjoy Cool, Cleaner Air at Pilot 'Smart' Bus Stop
Base
MCI Workplan Seminar 2017
Base
Infocomm Media 2025
CNA
Commuters to Enjoy Cool, Cleaner Air at Pilot 'Smart' Bus Stop
Base
MCI Workplan Seminar 2017
Base
Infocomm Media 2025
Resume
News Editor, Tech & Cybersecurity
CNA
December 2019 - Present (5 years 1 month)
- Led a team of two tech journalists (with extended team of 13 journalists), covering news reporting across technology focused topics and content such as smart cities, the future of technology (e.g. artificial intelligence, robotics), consumer/business, energy, mobile, finance, cyber security, tech talent/communities, inclusion, etc.
- Directed content development and strategy, maintaining positive channel ratings, and producing original, deep, relevant, contextual and compelling content.
- Oversaw assignment and delivery of stories across a multitude of topics from finance to transport, identifying optimal reporter selection, vetting submitted material for accuracy, engagement, and coverage, and conducting efficient forward release planning.
- Managed team performance and growth, providing constructive feedback, guiding storytelling skillset development, and devising job scope expansion opportunities for reporters both within and outside the technology beat.
- Monitored trends and updates across viewers, competitors, and regulators, and established effective relationships with senior newsroom stakeholders (e.g. chief editor, deputy chief, and other department editors) maximizing usage of available resources.
- Created breaking and original news stories for Channel NewsAsia, the region’s broadcaster, which made headlines for prime-time news and scored 145 times the daily viewership. More than 50% of these were exclusive stories for the station. Stories were aired on TV, radio, online, and on other language channels.
Deputy Director, Corporate Affairs
SP Group (Singapore Power)
December 2018 - December 2019 (1 year 1 month)
- Led team of three, overseeing in-house corporate communications, public engagement, and corporate social responsibility. Contributed to brand reputation through content development, operating within a budget of $670,000 and reporting directly to head of corporate affairs.
- Directed digital marketing strategy and plans, using online advertising among other campaign delivery strategies to optimize reach, aimed at brand amplification across multiple social media channels.
- Spearheaded content creation (including personally storyboarding, scripting, writing, photography, video, etc.), establishing calendar and developing network with appropriate vendors and contractors. Topics included energy tech, utilities, innovation, and sustainability.
- Managed reputation/crisis management and daily media monitoring.
- Drove corporate social responsibility, led publicity campaigns for fundraising and outreach, and managed event sponsorships.
- Managed team performance, growth, and talent development; also provided coaching in writing, photography, videography, social media, and digital ad buying.
- Increased social media post reach by 888%, post engagement by 1000% and new page likes by 106% every 28 days, by designing and implementing a number of digital platforms from scratch, and enhancing social media presence (across key platforms such as LinkedIn, Twitter, and Facebook).
- Initiated ‘Stories’ branding campaign across multiple channels, significantly enhancing brand visibility and followership through individual employee profiles and video campaigns for the topics of innovation, reliability, sustainability, service excellence, and corporate social responsibility.
- Spearheaded creation and launch of cross-platform stories related to workforce and digital transformation of the company
Assistant Vice President, Corporate Communications
ST Engineering
April 2017 - December 2018 (1 year 9 months)
- Oversaw team of three, directing brand communications, strategy, external and internal communications, as well as press secretary support. Specialized in technological innovation including smart cities, urban and health tech, ICT and cybersecurity, aerospace, robotics, defence and maritime. Operated within budget of $670,000, and reported directly to the head of corporate communications and investor relations.
- Led global market engagement, creating content (stories, speeches, opinion pieces, etc.), tailored for the US, Europe, Australia, China, and Taiwan. Secured coverage in leading news and industry media (such as The Straits Times, Business Times, Channel NewsAsia, Nikkei Asian Review, and The Singapore Engineer).
- Directed public communications, enhancing company image and brand perception. Delivered prominent campaigns at leading technology events (such as Singapore Airshow 2018), targeting media and key customers, and incorporating communications support for the president and CEO’s offices.
- Championed internal communications campaigns, creating content and CEO’s messages in both English and Chinese for various global markets.
- Developed strategic communications framework, reviewing global technology market updates, identifying opportunities, devising best practices, and drafting action plans, acting as secretariat of strategic communications steering committee.
- Oversaw mainstream media and event communications, managing relationships with media network across digital and offline. Drove integrated communications coverage across all engineering technological innovations, including smart cities, frontier technologies, and digital transformation.
- Oversaw major group, brand and partnership announcements (e.g. brand harmonization and smart city introductions, and partnerships with JTC, Keppel, and Punggol Digital District), and led launch of world-first smart bus stop (secured positive coverage to approximately 12 million readers and broadcast audience).
Senior Manager, Corporate Relations
Ministry of Communications & Information
February 2015 - July 2017 (2 years 6 months)
- Led team of one, overseeing multiple facets of PR and communications, including stakeholder management through ministry and statutory boards, strategic communications, digital marketing and media planning, internal communications, and press support.
- Advised on marketing communications campaigns, channel mix, and technical strategy, and spearheaded online communications (event microsites, social media and web), as well as ongoing digital marketing efforts. Drove initiatives across content creation, social media marketing and online advertising, tracking user behavior and improving online visibility.
- Conducted analysis and review into digital project performance (across platforms such as ministry website, Facebook, Twitter, and YouTube), utilizing online assessment tools (such as Google Analytics) to determine engagement, identify opportunities, and optimize returns.
- Provided press secretary support such as writing speeches, creating social media content and videos for government Ministers. Topics spanned regulatory and industry communications, discussing ICT adoption, cybersecurity, media industry, and personal data protection.
- Led strategic planning and implementation of 10-year masterplan for Infocomm Media 2025 marketing communications campaign (coordinating with Info-Communications Media Development Authority (IMDA), targeting 2.5 million Singapore public, tech industry and other ecosystem players.
- Selected by then-minister of communications and information to be social media manager and content creator at his grassroots constituency, after working with him on government work.
- Acted as secretariat for inter-government agency efforts in innovation and stakeholder engagement.
- Spearheaded revised strategy revamp of MCI's corporate website to optimize content, improve SEO performance, install data analytics, and monitor users' behavior on website. Updates resulted in 60.4% year on year growth in unique page views.
Education
Master’s Degree, Communications Management
Singapore Management University
January 2012 - December 2013 (2 years)
Executive Master in Communication Certificate, Communication Law, Brand & Stakeholder Management
USI Universita della Svizzera Italiana
January 2012 - December 2012 (1 year)
Executive Master in Communication Certificate, Advanced Strategic Management
University of California, Los Angeles
January 2012 - December 2012 (1 year)
Master of Education, Music
Nanyang Technological University
January 2006 - June 2010 (4 years 6 months)
Bachelor’s Degree, Computing
National University of Singapore
January 2000 - December 2003 (4 years)