Work With High Performing Talent On Demand

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Jeff Gammon

Jeff Gammon

SEO Specialist

Former SEO analytics director at XO Group.

Jeff Gammon is an SEO specialist with over 19 years' experience in web marketing, content development, and performance analysis. He has expertise in content strategy, technical SEO, on-page optimization, SEO keyword and competitor research, A/B testing, SEO analysis, and performance reporting. At XO Group, he set and managed the SEO strategy for the company’s websites, including TheKnot.com, TheBump.com, and TheNest.com. His past clients also include brands like Sutter Health, Ten Strands, and Diving Swallow Tattoo.

SEO
Web Marketing
Content Development
SEO Strategy
SEM
Performance Reporting
Content Strategy
Technical SEO
On-Page Optimization
SEO Keyword Research
Competitor Analysis
A/B Testing
SEO Analysis
Analysis and Reporting
Web Content Management
Product Marketing
Bid Management
Google AdWords
Go-to-Market Strategy
Content Marketing
Jeff Gammon

Jeff Gammon

Former SEO analytics director at XO Group.

SEO Specialist

Jeff is Available for Projects

Work with Jeff

Employment Highlights

SEO, SEM, Content & Marketing Consultant

Independent

February 2014 - Present (7 years 7 months)

Product Marketing Director

Botify

April 2019 - November 2019 (7 months)

SEO Analytics Director

XO Group

March 2017 - September 2018 (1 year 6 months)

Senior Manager, SEO/Search & Strategy

Scholastic

April 2016 - January 2017 (9 months)

1 More Entries

Education Highlights

Bachelor of Arts, English

University of Utah

September 1992 - June 1994 (1 year 9 months)

Resume

SEO, SEM, Content & Marketing Consultant

Independent

February 2014 - Present (7 years 7 months)

  • Developed and managed an entire website promoting an HIV research and prevention program of Sutter Health. Planned the user-interface and site page-flow, wrote all site content, executed on-page and technical search engine optimization strategy, including SEO keyword and competitor research. Performed regular site updates and created site performance reports. Also designed print collateral pieces representing the program.
  • Created SEO strategies for multiple clients. Audited and updated websites for SEO best practices, research brand- and product-specific keywords, and map target phrases to each webpage. Analyzed website rankings among clients and their competitors. Created XML sitemaps, robots.txt files, and account for other Google Search Console factors.
  • Assisted clients with Google Analytics site set-up, account management, and analytics reports.
  • Developed search engine marketing campaigns, including SEM keyword selection, Google AdWords ad and ad group development, bid management, campaign support, ad and keyword testing, ad-score improvement, and SEM performance reporting.
  • Clients: Sutter Health, Ten Strands, and Diving Swallow Tattoo.

Product Marketing Director

Botify

April 2019 - November 2019 (7 months)

Botify is an SEO crawler that helps your website optimize for Googlebot.

  • Directed global product marketing for some of the world's best SEO products.
  • Developed detailed documentation and a clear understanding of the buyer journey by segment and persona.
  • Defined value proposition of products and features, and defined benefits-driven messaging and positioning.
  • Built product-launch go-to-market (GTM) plans that were fully synced with business and revenue goals and aligned with pipeline generation targets.
  • Improved product demand and adoption/usage with Botify customers.
  • Partnered closely with cross-functional marketing teams to execute GTMs and drive the business and product-marketing strategy.
  • Produced effective customer-facing content, including webinars, case studies, one-sheeters, blog posts, competitor assessments, and more for all funnel stages and personas.
  • Worked closely with sales and client services to prioritize feature requests.
  • Supported product management on product strategy, roadmap, and beta programs as needed.
  • Created compelling and easy-to-understand internally facing content, including sales training, competitive positioning, FAQs, and battlecards.
  • Built strong relationships with the SEO community and positioned Botify as an industry leader.
  • Used a data-driven approach to guide experimentation, project delivery, and reporting.

SEO Analytics Director

XO Group

March 2017 - September 2018 (1 year 6 months)

  • Employed deep analysis of the content and technical components that comprise a top-functioning website according to Google and other search engines; charted a course for ongoing search engine optimization, user engagement, and peak performance.
  • Set and managed the SEO strategy for XO Group’s websites, which include TheKnot.com, TheBump.com, and TheNest.com.
  • Directed technical SEO and content SEO, balancing business priorities and implementing scalable solutions that involved the engineering, editorial, product, marketing, and other departments.
  • Grew organic search traffic overall by 30% YoY in 2017 for TheKnot.com, which is comprised of more than seven million webpages and consistently outranks competitors for top wedding-related queries in Google (including local search, answer box, and video).
  • Analyzed organic search traffic weekly via Google Analytics for the business’s websites, reporting to management on trends and resulting needs, including keeping apprised of the effects of Google’s algorithm updates and how they affected site traffic.
  • Performed regular technical audits of our web properties and reported on findings with recommendations that included page-speed enhancements, XML sitemap updates, code-based fixes (canonical tags, HTML tagging, AMP and schema implementation, etc.), solutions to crawl errors from Google Search Console, link analysis, and more.
  • Led the development and implementation of comprehensive SEO keyword strategies that determined current organic-search performance for target keywords and expanded traffic opportunities for each business unit with an eye to the competitive landscape.
  • Collaborated with editorial, national sales, and marketing teams across the organization to develop evergreen articles, sponsored pieces, and commerce-driving content that was all informed by a resource-sustainable approach and an SEO focus to content development.
  • Managed a small team; trained and consulted product and content teams to ensure fully scalable SEO.

Senior Manager, SEO/Search & Strategy

Scholastic

April 2016 - January 2017 (9 months)

  • Owned, formulated, and directed the SEO strategy for all of Scholastic.com, which is comprised of nearly one million web pages from within the main domain and scores of subdomains, such as harrypotter.scholastic.com.
  • Worked across business units, including content and e-commerce divisions, to ensure that each is well positioned for SEO. Account for the keyword focus and organic-search performance of crucial corporate brands, like Scholastic Reading Club, Scholastic Magazines, Trade Books (e.g, Clifford the Big Red Dog, The Hunger Games, Harry Potter, Captain Underpants, etc.), teaching materials, The Scholastic Store, Scholastic Printables, and more.
  • Set and refined organic search requirements for both existing and in-development websites, focusing largely on site-wide redesign of Scholastic.com. This involves comprehensive research and application of keyword strategy covering all business units, application of SEO best practices via project requirements, working with business analysts and developers to refine and implement requirements, performing testing and customer review/acceptance during QA, and post-launch analysis.
  • Consulted with and advised executive management about organic-search site readiness, deriving data and reports from Google Search Console, DeepCrawl/Botify, Conductor Searchlight, Google PageSpeed Insights, Google/Bing SERPs, Adobe Analytics, and other tools.
  • Monitored and troubleshoot ongoing SEO performance issues, including site/page load, server/crawl errors, keyword-ranking fluctuations, content/code adherence to SEO best practices (e.g., canonical tagging, duplicate content, inbound/outbound linking, and more).
  • Managed and collaborated with five members of an SEO agency for comprehensive coverage of natural-search projects across eScholastic.
  • Evangelized organic-search benefits and assisted Scholastic personnel with SEO trainings, and content-development recommendations.

SEO, SEM & Content Specialist

Whiteboard Technology Group

February 2013 - January 2015 (1 year 11 months)

Whiteboard Technology Group is a national consulting firm providing technology planning and advisory services.

  • Performed web content and SEO audits for clients, and compiled recommendations for enhancing such content for peak performance.
  • Based on extensive SEO/SEM keyword research, developed content appropriate to each client's business needs and goals, ranging from optimized title and meta-description tags to improved existing page content (for SEO/SEM, customer engagement, conversion, and more) to new and comprehensive site content.
  • Analyzed and reported the performance of client sites on search engine results pages (SERPs), how sites ranked for SEO/SEM keywords and in relation to competitor sites, as well as marketing campaign analysis of data derived from Google Analytics and Google AdWords.
  • Set up search engine marketing campaigns in Google AdWords, writing ad groups based on keyword strategy. Worked with bid-optimization service Flimbu to keep PPC performance at its peak, and executed SEM strategy for ongoing marketing campaigns.
  • Stayed abreast of SEO and SEM best practices and maintain well-informed expertise in this field in order to best advocate for clients like Bayer HealthCare and Gilead Sciences.

Education

Bachelor of Arts, English

University of Utah

September 1992 - June 1994 (1 year 9 months)