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Jennifer Riggins

Jennifer Riggins

Technology Writer

Writes on innovation, IoT, APIs, tech ethics, and agile management.

Jennifer Riggins is a tech writer and B2B marketer with expertise in building online brands through messaging and copywriting, content marketing, blogging, LinkedIn profile optimization, social media marketing, SEO, and backlink strategy. She has written on innovation, tech, IoT, APIs, testing and QA, tech ethics, and agile management for companies like The New Stack, YunoJuno Freelance Platform, SalesForce Europe, Redbooth, SmartBear Software, ProgrammableWeb, Social Media Today, All Business, Score.org, Geektime, Happy Melly, and Management 3.0. At CBS SmartPlanet, she has created articles about numerous Spanish startups, technologies, and innovation.

Technology Content
Writing
B2B Marketing
B2B Content
Copywriting
SEO Backlinking
Branding
Content Marketing
Blogging
LinkedIn
Social Media Marketing
Public Relations
Agile Management
SaaS
Innovation
IoT
Content Management
Community Managers
Journalism
Digital Marketing
Startup
Jennifer Riggins

Jennifer Riggins

Writes on innovation, IoT, APIs, tech ethics, and agile management.

Technology Writer

Jennifer is Available for Projects

Work with Jennifer

Employment Highlights

Tech Storyteller, Content Marketer, Writer & Podcast Host

Independent

January 2011 - Present (10 years 8 months)

Correspondent & Writer

CBS Interactive

October 2011 - July 2014 (2 years 9 months)

Content Manager & Community Manager

PandaDoc

January 2013 - April 2014 (1 year 3 months)

Education Highlights

Bachelor of Arts, Political Science

William Paterson University of New Jersey

January 2002 - December 2005 (3 years 11 months)

Portfolio

ProgrammableWeb

Three Common API Design Mistakes and How to Overcome Them

Entrepreneur

How to Fix Your Website If You Violate Google's Quality Guidelines

The New Stack

The Challenge of Machine Learning and How DevOps and the Edge Will Modernize Data Science

The New Stack

With Gloo Enterprise 1.0, Solo.io Builds the Stepping Stones to Service Mesh

Nordic APIs

Nordic APIs E-book Release: Winter Collection of Our 11 Best Articles

Redbooth

Redbooth

ProgrammableWeb

Three Common API Design Mistakes and How to Overcome Them

Entrepreneur

How to Fix Your Website If You Violate Google's Quality Guidelines

The New Stack

The Challenge of Machine Learning and How DevOps and the Edge Will Modernize Data Science

The New Stack

With Gloo Enterprise 1.0, Solo.io Builds the Stepping Stones to Service Mesh

Nordic APIs

Nordic APIs E-book Release: Winter Collection of Our 11 Best Articles

Redbooth

Redbooth

Resume

Tech Storyteller, Content Marketer, Writer & Podcast Host

Independent

January 2011 - Present (10 years 8 months)

  • Wrote on innovation, tech ethics, agility, accessibility, diversity and inclusion, testing, DevOps, happiness at work, API strategy, the Internet of Things, microservices and containers, and developer relations.
  • Built online brands through messaging and copywriting, content marketing, blogging, LinkedIn profile optimization, social media marketing, SEO, and backlink strategy.
  • Clients: The New Stack, YunoJuno Freelance Platform, SalesForce Europe, Redbooth, SmartBear Software, ProgrammableWeb, Social Media Today, All Business, Score.org, Geektime, Happy Melly, and Management 3.0.

Correspondent & Writer

CBS Interactive

October 2011 - July 2014 (2 years 9 months)

  • Developed Spanish entrepreneurship, following more than 100 interviews, covering innovation, business, entrepreneurs, government, technology, environment, energy, design, and startups in Spain.
  • Wrote a piece "Spain's one-woman porn revolution," which was chosen as the top feature on SmartPlanet for 2013. Still holds top search results on key terms "Entrepreneurship" and "Spain," particularly an article on "Why the Spanish aren't entrepreneurs" and follow-up "Why the Spanish can't be entrepreneurs."

Content Manager & Community Manager

PandaDoc

January 2013 - April 2014 (1 year 3 months)

PandaDoc is a document automation software as a service with built-in electronic signatures, workflow management, a document builder, and CPQ functionality.

  • Managed and developed all content, SEO, and content marketing strategy on both public websites, within the apps, blogs, social media marketing, email marketing, and external press and PR for two sales business software such as Quote Roller business proposal software and PandaDoc electronic signature app.
  • Coordinated messaging and content strategy across marketing, development, R&D, and sales, located in three countries, with both on-site and remote team members.
  • Oversaw the search process for and training of freelance writers.
  • Managed SaaS affiliate, referral, and VARs programs that doubled monthly since inception, as well as led to dozens of quality backlinks and client testimonials, nurtured brand ambassadors.
  • Researched, compiled, and created case studies for top client sectors, including marketing, IT, construction, manufacturing, and design.
  • Coordinated with integration and other external SaaS partners to develop co-branding, co-marketing, and cross-marketing campaigns.
  • Developed content for, promoted, and hosted thought leadership webinars on sales and small business content marketing.
  • Managed building and marketing document template library that gave increased website traffic 50%, week over week, essentially from organic search.
  • Advised sales, customer success, and customer support team processes.

Education

Bachelor of Arts, Political Science

William Paterson University of New Jersey

January 2002 - December 2005 (3 years 11 months)